Testing Corner: Surprising Results Show the Power of Testing
Testing is vital for email, banner ads, TV… every direct marketing campaign. If you can't test it, don't do it! Let's look at the test results for a magalog – a direct mail piece that looks, feels and reads like a magazine. But it's not. It's a sales piece – [...]
Copy Tip: Direct Response Copy Succeeds Because It’s Based In Science And “You”
Most traditional agencies create "branding" art and copy: beautiful design with clever copy. But it's not what motivates your prospect to respond. Direct response marketing is based on the science of what makes advertising effective and why. Using tried-and-true rules, direct response copy will: Grab the attention of your prospect. [...]
Early Warning Signal Triggered as Google Advertising Revenue Crashes: 5 Things Every President and Marketing Director Should Know About Growing Economic Turmoil Impacting Your Marketing Response
Early Warning Signal Triggered as Google Advertising Revenue Crashes: 5 Things Every President and Marketing Director Should Know About Growing Economic Changes
32% Response: How They Did It and How You Can Do It Too [Award Winner & Video]
32% Response: How They Did It and How You Can Do It Too [Award Winner & Video]
Multichannel Marketing: Use Your Roadmap to Great 2024 Profits
Multichannel Marketing: Use Your Roadmap to Great 2023 Profits
Testing Corner: Surprising Results Show the Power of Testing
Testing is vital for email, banner ads, TV… every direct marketing campaign. If you can't test it, don't do it! [...]
Copy Tip: Direct Response Copy Succeeds Because It’s Based In Science And “You”
Most traditional agencies create "branding" art and copy: beautiful design with clever copy. But it's not what motivates your prospect [...]
Early Warning Signal Triggered as Google Advertising Revenue Crashes: 5 Things Every President and Marketing Director Should Know About Growing Economic Turmoil Impacting Your Marketing Response
Early Warning Signal Triggered as Google Advertising Revenue Crashes: 5 Things Every President and Marketing Director Should Know About Growing Economic Changes
32% Response: How They Did It and How You Can Do It Too [Award Winner & Video]
32% Response: How They Did It and How You Can Do It Too [Award Winner & Video]
Multichannel Marketing: Use Your Roadmap to Great 2024 Profits
Multichannel Marketing: Use Your Roadmap to Great 2023 Profits