D2C Marketing Test Results: Text Messages Vs Email
What works best: text messages or email? Here are some great test results. The marketer is a direct to consumer wine company. First, most D2C wine marketers have an email list of around 10,000. The latest test results show of an extensive SMS test versus email: Texting had 3 times [...]
Check Out 6 Direct Response Copy Formulas
Direct response copy lifts response. It gets the attention of your prospects. It persuades them of the benefits of your product or service. And it helps boost business. How do you write it? Watch this video with 6 direct response copy formulas that you can use to create powerful, response-boosting [...]
“Direct Mail” Retargeting (DMRT): Your “Secret Weapon” For Supercharging Results For Your Multichannel Campaign
Direct mail retargeting is capturing those who visit your landing page or website... and immediately sending them a direct mail piece. Direct mail is powerful on its own. But when combined with digital retargeting, it can supercharge your results – doubling or even tripling your response rate. Direct mail retargeting [...]
600,000 New Customers: How to Launch a Start-Up into a Multi-Million Dollar D2C Success Story
Let me tell you about an incredible, new product launch that pulled in over half a million new customers… even during a recession! What made it so successful? Three words — Direct response strategies. The product is a nutritional supplement popular in Japan. The company, Sun Chlorella, wanted to break [...]
Copy Corner: Make Sure Your Intentions Are Clear In Your Copy Immediately
A direct response copy rule is no warm ups! You may tease a reader on the outer envelope of a direct mail piece or headline of your landing page, or your video opening, and email lead. But don’t make your prospect read or listen beyond one or two paragraphs to [...]
D2C Marketing Test Results: Text Messages Vs Email
What works best: text messages or email? Here are some great test results. The marketer is a direct to consumer [...]
Check Out 6 Direct Response Copy Formulas
Direct response copy lifts response. It gets the attention of your prospects. It persuades them of the benefits of your [...]
“Direct Mail” Retargeting (DMRT): Your “Secret Weapon” For Supercharging Results For Your Multichannel Campaign
Direct mail retargeting is capturing those who visit your landing page or website... and immediately sending them a direct mail [...]
600,000 New Customers: How to Launch a Start-Up into a Multi-Million Dollar D2C Success Story
Let me tell you about an incredible, new product launch that pulled in over half a million new customers… even [...]
Copy Corner: Make Sure Your Intentions Are Clear In Your Copy Immediately
A direct response copy rule is no warm ups! You may tease a reader on the outer envelope of a [...]