Multiplying Your Message: 13 Response-Boosting Strategies Your Marketing and Advertising Use to Be More Effective
Marketing strategies change. For example, if you’re wondering whether Facebook advertising is still worth using with its higher costs, antimarketing restrictions and less targeting, resulting in low ROI … or whether you’d be better off putting your cash elsewhere … keep reading. Facebook advertising is still a powerful, strategic, and [...]
Little-Known Direct Mail Tactic that Some Hate, But Increases Response up to 50% for Savvy Marketers: Teaser
How can you increase direct mail response by 25-50%? Teaser copy. Teaser copy is the copy on the outside envelope of your direct mail piece. I’ve tested multiple outside copy versions for Humana, for example – because I want to see which one produces the highest response. Outside envelope teaser [...]
Testing Corner: Long, Copy-Heavy Emails or HTML Emails?
Short, HTML-designed emails might look nice… but do they get a response? Many companies are afraid to write longer emails because they think it will depress response. The reality is, long, copy-heavy emails usually get better results than short, beautifully designed ones. Here is an example of a typical email [...]
Copy Tip: Excitement in Your Copy
One of the rules in copywriting is using excitement in your copy. Excitement will increase your response. Boring copy will decrease response. Sometimes what’s exciting and important to you isn’t interesting to the prospect. So, you need to understand and key in on his or her needs and concerns, not [...]
Grow Your B2C or B2B ROI: Magnify Your Responses by 89% with Integrated Multi-Channel Marketing
Increase your marketing response by 89% or more. How? By using Integrated, Multichannel Marketing. Let me explain. Marketers are not always right, but the marketplace always is. Presidents and marketing/advertising directors can’t afford to make a mistake… losing time or money. For example, you don’t want to waste time or [...]
Multiplying Your Message: 13 Response-Boosting Strategies Your Marketing and Advertising Use to Be More Effective
Marketing strategies change. For example, if you’re wondering whether Facebook advertising is still worth using with its higher costs, antimarketing [...]
Little-Known Direct Mail Tactic that Some Hate, But Increases Response up to 50% for Savvy Marketers: Teaser
How can you increase direct mail response by 25-50%? Teaser copy. Teaser copy is the copy on the outside envelope [...]
Testing Corner: Long, Copy-Heavy Emails or HTML Emails?
Short, HTML-designed emails might look nice… but do they get a response? Many companies are afraid to write longer emails [...]
Copy Tip: Excitement in Your Copy
One of the rules in copywriting is using excitement in your copy. Excitement will increase your response. Boring copy will [...]
Grow Your B2C or B2B ROI: Magnify Your Responses by 89% with Integrated Multi-Channel Marketing
Increase your marketing response by 89% or more. How? By using Integrated, Multichannel Marketing. Let me explain. Marketers are not [...]