Testing Corner: Commonly Used Call-To-Action (CTA) Put to the Test – An 87.5% Increase!
Avoid the fear factor when prompting your prospects to buy… It’s common to finish a survey or shopping cart information gathering field with a “Submit” button using the word “Submit.” It’s used ubiquitously and many would assume that’s because it works. So, let’s put it to the test. In this [...]
Copy Tip: The “Three-Paragraph Rule”
How you start your direct mail letter, your email, your landing page or, for that matter, any other direct response piece could mean the difference between success and failure. Consider what I call the “three-paragraph rule.” This direct response copywriting rule states simply that with most sales pieces, you can [...]
5 Powerful, Strategic Steps to Dramatically Build Your Customer Database, Growth and Profits in a Recession
How do you get new prospects and customers when companies and people are pulling back on spending in a recession — when businesses are laying people off or stopping their hiring process when the economy is uncertain? Many CEOs, vice presidents, and marketing managers are asking themselves this question as [...]
11 Marketing Secrets for Successful Lead Generation and Sales to the Super Wealthy
Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from traditional business-to-business marketing or D2C lead-generation marketing. Why? Because the accredited investor requires important and unique marketing and advertising tactics. An “accredited investor” is defined as one of the following: [...]
Health and Wellness Marketing Alert
I’m going to be speaking at a health and wellness conference – the largest in the nation. It’s called Natural Products Expo East. My topic will be 12 New eCommerce D2C Trends For 2024. In this session, you will learn the latest direct to consumer marketing strategies and techniques that are working [...]
Testing Corner: Commonly Used Call-To-Action (CTA) Put to the Test – An 87.5% Increase!
Avoid the fear factor when prompting your prospects to buy… It’s common to finish a survey or shopping cart information [...]
Copy Tip: The “Three-Paragraph Rule”
How you start your direct mail letter, your email, your landing page or, for that matter, any other direct response [...]
5 Powerful, Strategic Steps to Dramatically Build Your Customer Database, Growth and Profits in a Recession
How do you get new prospects and customers when companies and people are pulling back on spending in a recession [...]
11 Marketing Secrets for Successful Lead Generation and Sales to the Super Wealthy
Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from [...]
Health and Wellness Marketing Alert
I’m going to be speaking at a health and wellness conference – the largest in the nation. It’s called Natural Products [...]