Ad Growth Trends: Digital is the Winner. 6 Things You Should Know
Ad growth for 2023-2024 is strong The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024. Including political advertising, ad revenue is forecast to grow 8.1% in 2024. Digital platforms: The big winners These include search, social, commerce, retail [...]
Testing Corner: Subject Lines for Your “Follow Up” Multichannel, Integrated Email – Guess the Winner!
When you “follow up” with prospects, always test different assets. Test headlines, graphics, copy, and more. Always test. In every follow-up or conversion series campaign I create, I’m always reminding recipients that they were interested and responded to our offer. For these “follow-up emails” I always test different subject lines [...]
Use Exclamation Points, but Sparingly!
Sometimes you do need to punctuate your excitement and use an exclamation mark! But be careful not to go overboard. Too many exclamation points make your copy sound cheesy or even worse – unbelievable. On rare occasions, they are needed to change the tone. See how differently these examples read, [...]
28% Response for Lead Generation Campaign: The Power of the Video Log
28% response. How? Why? Because of a unique little used tactic – a videolog. I love videologs, because they work so well. In fact, the videolog is one of marketing's best kept secrets when you have a small target audience for both B2B or B2C. Our client wanted to hold [...]
Political Marketing Breakthrough Success: 7 Advanced Strategies to Winning an Election
The difference between a winning political candidate and a losing political candidate… is usually the strategy of the marketing that mobilizes an organized Get-Out-The-Vote (GOTV) campaign. The election of 2024 isn’t about policy, impressions, clicks, publicity, personality, billboards, or signs… it’s about mobilization of the voter to get one more [...]
Ad Growth Trends: Digital is the Winner. 6 Things You Should Know
Ad growth for 2023-2024 is strong The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase [...]
Testing Corner: Subject Lines for Your “Follow Up” Multichannel, Integrated Email – Guess the Winner!
When you “follow up” with prospects, always test different assets. Test headlines, graphics, copy, and more. Always test. In every [...]
Use Exclamation Points, but Sparingly!
Sometimes you do need to punctuate your excitement and use an exclamation mark! But be careful not to go overboard. [...]
28% Response for Lead Generation Campaign: The Power of the Video Log
28% response. How? Why? Because of a unique little used tactic – a videolog. I love videologs, because they work [...]
Political Marketing Breakthrough Success: 7 Advanced Strategies to Winning an Election
The difference between a winning political candidate and a losing political candidate… is usually the strategy of the marketing that [...]