Death of Direct Mail?…
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making tragic, strategic, and tactical mistake. Direct mail is still a powerful lead or sales tool for marketing to both consumers and business-to-business—even [...]
Costly: Programmatic Ad Waste…and A Solution
Programmatic ad buys are easy but costly in ad spend and result in less response. In fact, marketers could save, at minimum, $13 billion by cutting click-bait websites from their ad spends using programmatic ad buys. Here is the problem. The average campaign runs on 44,000 websites when just a [...]
Skyrocketing Tax Rates, Socialism, and Small Businesses: Watch My Fox News Interview [VIDEO]
The California Socialist government forced my business to flee the state. So, I moved my business to Tennessee, and I have no regrets. However, it was not an easy choice. Before I made my final decision to move, I was on Mornings with Maria on Fox News. We discussed how [...]
Podcast Listeners and Advertisers: Continue to Escalate
The number of podcast listeners has surged by approximately 70% over the past 4-5 years, with well over 150 million monthly podcast listeners in the U.S. and it’s still growing. Podcast advertising is also continuing to show growth in 2023 because of good ROI. 95% of frequent U.S. podcast listeners [...]
Multichannel Marketing: Boosting Your ROI by 84% — Are You Missing One of These Keys?
84%! That’s a big average ROI increase that will help your bottom line, and it’s all from using multi-channel marketing. The multichannel marketing results leave those using only Facebook or Google in the dust. 600 marketers found that they boosted their response rate by an average of 84% by using [...]
Death of Direct Mail?…
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents [...]
Costly: Programmatic Ad Waste…and A Solution
Programmatic ad buys are easy but costly in ad spend and result in less response. In fact, marketers could save, [...]
Skyrocketing Tax Rates, Socialism, and Small Businesses: Watch My Fox News Interview [VIDEO]
The California Socialist government forced my business to flee the state. So, I moved my business to Tennessee, and I [...]
Podcast Listeners and Advertisers: Continue to Escalate
The number of podcast listeners has surged by approximately 70% over the past 4-5 years, with well over 150 million [...]
Multichannel Marketing: Boosting Your ROI by 84% — Are You Missing One of These Keys?
84%! That’s a big average ROI increase that will help your bottom line, and it’s all from using multi-channel marketing. [...]