Testing Corner: Magalog Cover Test – SurfControl Security Software
SurfControl is a provider of corporate security software that came to me with a challenge: Help them sell their product, SuperScout, in a competitive market with such heavy hitters as Norton. To set SuperScout apart, we created a magalog that persuaded the CEO/CFO/top-level corporate prospects of the value and specific [...]
Copy Tip: Don’t Keep Your Readers Waiting
When you are writing any kind of marketing material, don’t keep your readers waiting to discover your intentions. Many copywriters make this fatal mistake – writing a long, cute introduction without telling the reader the point. Don’t make your prospect read four or five paragraphs – or more – to [...]
How to Use Testimonials to Dramatically Boost Your Response
Most direct marketers underestimate the selling power of testimonials — positive statements of facts made on behalf of your product or service by a third party. You see, your prospects and customers expect you to say good things about yourself. So, they tend to discount everything you say. But you [...]
Skyrocketing Response: 6 Powerful Steps for a Resort Lead Generation Campaign During Economic Uncertainty
Even in a recession, response rates can skyrocket. That is what happened for a resort who used 6 powerful steps to success. During a recession, response rates in general go down for most products and services. That was the case in the last five recessions as people cut back dramatically [...]
“Hard-to-Reach” Prospects: How to Generate Over 20% Response Rate Even from the Most Skeptical Audiences [Award-Winner, Video]
How do you successfully market to small, niche, skeptical audiences? Let’s take a look at one example that generated over 20% response rate. Giltspur is a leading designer of high-end custom trade show exhibits and had a fantastic new product, GilCor®. Because GilCor® is a breakthrough construction material with far-reaching, [...]
Testing Corner: Magalog Cover Test – SurfControl Security Software
SurfControl is a provider of corporate security software that came to me with a challenge: Help them sell their product, [...]
Copy Tip: Don’t Keep Your Readers Waiting
When you are writing any kind of marketing material, don’t keep your readers waiting to discover your intentions. Many copywriters [...]
How to Use Testimonials to Dramatically Boost Your Response
Most direct marketers underestimate the selling power of testimonials — positive statements of facts made on behalf of your product [...]
Skyrocketing Response: 6 Powerful Steps for a Resort Lead Generation Campaign During Economic Uncertainty
Even in a recession, response rates can skyrocket. That is what happened for a resort who used 6 powerful steps [...]
“Hard-to-Reach” Prospects: How to Generate Over 20% Response Rate Even from the Most Skeptical Audiences [Award-Winner, Video]
How do you successfully market to small, niche, skeptical audiences? Let’s take a look at one example that generated over [...]