Direct Mail Power Strategy: P.S. Don’t Let This Happen To You
The secret to getting your direct mail letter read is the end — not the beginning. When your prospect tears open your envelope, the first thing he or she will do is flip it over to see who signed and sent the letter. Once they see who signed it, if [...]
13 Supercharging Keys to Successful Trade Show Marketing
Trade shows and conferences are back. In fact, I’ve spoken at several conferences this year already. Despite the predictions of their demise, they are booming. Most conferences are hitting record numbers of attendees. So, now marketers need help putting together a smart, fresh campaign to generate leads and sales at [...]
Testing Corner: The Power of a Direct Mail Generated Name
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail generated names. In this A/B test, direct mail generated names produced a 66% higher response than online generated names. Need help in [...]
Copy Tip: Zero In on Your Reader’s Desired Action
Your objective is to make the prospect say, “Yes, I’ll buy!” or “Yes, I want to learn more.” If he or she doesn’t act positively to your Call To Action (CTM) then the only thing you’ve succeeded in doing is keeping your name alive as a reminder. Most companies can’t… [...]
Multichannel Marketing: 4-Part Strategy for Reactivating Old Leads and Generating New Leads and Buyers
Did you know that you can triple your sales with a powerful direct response strategy? Let me explain… Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, but his fan email list was almost 2 years old. 4-Part [...]
Direct Mail Power Strategy: P.S. Don’t Let This Happen To You
The secret to getting your direct mail letter read is the end — not the beginning. When your prospect tears [...]
13 Supercharging Keys to Successful Trade Show Marketing
Trade shows and conferences are back. In fact, I’ve spoken at several conferences this year already. Despite the predictions of [...]
Testing Corner: The Power of a Direct Mail Generated Name
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for [...]
Copy Tip: Zero In on Your Reader’s Desired Action
Your objective is to make the prospect say, “Yes, I’ll buy!” or “Yes, I want to learn more.” If he [...]
Multichannel Marketing: 4-Part Strategy for Reactivating Old Leads and Generating New Leads and Buyers
Did you know that you can triple your sales with a powerful direct response strategy? Let me explain… Coffey Anderson [...]