Marketing to Parents and Grandparents: Breaking free from the Chains of Retail to Successful B2C (or B2B) – The Right Strategies and Tactics
One of the hottest and most profitable markets today is parents… and grandparents. One reason is that parents and grandparents are easy to target for marketing and advertising… and can generate high response and millions in sales. Let’s look at an example of a company that has been successful in [...]
Testing Corner: Use Specifics in Email Subject Lines for Better Response
Specific details get a better response. Your prospects want to see proof of your claim – in the form of statistics and percentages. This applies to your headlines, your body copy, and your email subject lines. Take a look at the following test I ran for an email campaign for [...]
Copy Corner: Underutilized Power Word: “Now”
To increase your response, copy should use the word “now.” It’s a power word often overlooked, so check your copy for how often you used “now.” “Now” creates a sense of immediacy and action. To stress immediacy, use the word “now” to persuade prospects to act immediately. It’s your best [...]
Little Known Multichannel Marketing Secret to Increase Response: Informed Delivery
Multichannel marketing will increase response by 84%. For example, combining direct mail and digital marketing to the same names. There are two ways we do this. The second, most marketers know nothing about. Traditional Multichannel Strategy: Create a Transactional Data Model of your perfect audience (See more HERE.) Then send [...]
How to Market and Advertise in an Economic Recession, Inflation or Stagflation: Strategies for Surviving, Growing, and Dominating Your Market
What should an advertiser or marketer do during a recession… or inflation… or stagflation? Having navigated my clients through 5 recessions/stagflation and the historic Jimmy Carter 14% inflation rates… and 20% interest rates… I have some perspective. I even have a strategy of hope and good news. Obviously, history gives [...]
Marketing to Parents and Grandparents: Breaking free from the Chains of Retail to Successful B2C (or B2B) – The Right Strategies and Tactics
One of the hottest and most profitable markets today is parents… and grandparents. One reason is that parents and grandparents [...]
Testing Corner: Use Specifics in Email Subject Lines for Better Response
Specific details get a better response. Your prospects want to see proof of your claim – in the form of [...]
Copy Corner: Underutilized Power Word: “Now”
To increase your response, copy should use the word “now.” It’s a power word often overlooked, so check your copy [...]
Little Known Multichannel Marketing Secret to Increase Response: Informed Delivery
Multichannel marketing will increase response by 84%. For example, combining direct mail and digital marketing to the same names. There [...]
How to Market and Advertise in an Economic Recession, Inflation or Stagflation: Strategies for Surviving, Growing, and Dominating Your Market
What should an advertiser or marketer do during a recession… or inflation… or stagflation? Having navigated my clients through 5 [...]