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Blog2025-03-18T13:51:10-06:00
103, 2022

Little-known Copywriting Secret: The Power of Believing [Video Briefing]

By |March 1, 2022|Advertising & Marketing, Digital Marketing, New Strategies and Tactics, Successful Marketing Campaigns|

Let me share one of the most overlooked copy rules in mobilizing your prospects or clients. Struggling to bring in new prospects? Having a hard time bringing in new leads? Want to increase your sales and profits? One of the critical components to write great copy that motivates people to [...]

103, 2022

Generating Leads on a Tight Budget: How One Software Company Saw Sales Shoot Sky High

By |March 1, 2022|Advertising & Marketing, New Strategies and Tactics, Product Marketing, Successful Marketing Campaigns|

I got a call from a software company that needed higher quality and more leads for their sales team. Here is how we helped them dramatic growth, despite economic uncertainty. SurfControl is a global provider of corporate security software. The marketing goal they presented to us was to increase sales [...]

103, 2022

Integrated, Multichannel Marketing: The #1 Key to Maximize Profitable Marketing in 2022

By |March 1, 2022|Advertising & Marketing, Digital Marketing, Product Marketing, Successful Marketing Campaigns|

For selling a product or service … For lead generation or sales ... For consumers or B to B marketing ... The most powerful way to increase your sales and profits is the new integrated, multichannel marketing. First, this breakthrough marketing and advertising strategy sends a single, powerful message to [...]

2202, 2022

Super Bowl Crypto Commercial: One of the Few that did it Right with 20 million Responses in the First Minutes. [See Video of Ad]

By |February 22, 2022|Advertising & Marketing, Digital Marketing, Product Marketing, Successful Marketing Campaigns|

At this year’s Super Bowl, if you paid $14 million, your ad better get accountable response. Did it work or didn’t it? Did it generate leads or sales worth spending $14 million? A key to creating a powerful, successful campaign is to have a great Call to Action (CTA) so [...]

2202, 2022

6 Successful Tips to Supercharge Your Lead Generation and Conversions During Economic Uncertainty

By |February 22, 2022|Advertising & Marketing, Direct Response Copy Tips, Successful Marketing Campaigns|

What do you do if you’re confronted by some tough marketing challenges? Overcoming the impact of the pandemic recession… Your product is unheard of… It’s in a space that people are especially skeptical of…. And it’s a big ticket item, with a starting price above the $1,000 mark… Well, you’ve [...]

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