Can You Double Your Results in This Recession?
Can you double your results in this recession? Yes! During a recession, it is imperative that you continue to market. Although you must maintain an acceptable cost per lead and cost per sale, this is not the time to react in fear and cut your budget arbitrarily. Because that's what [...]
Testing Corner: Commonly Used Call to Action (CTA) Put to the Test – An 87.5% Difference!
Avoid the fear factor when prompting your prospects to buy.... It's common to finish a survey or shopping cart information gathering field with a "Submit" button using the word "Submit." It's used ubiquitously and many would assume that's because it works. So let's put it to the test. In this [...]
Copy Tip: Recession-Proof Your Copy
Response to marketing campaigns often increases when you are relevant and current with what's going on in the world today. No truer example exists than with the current fears of the pandemic economic recession. B to B marketers are finding that many companies are cutting budgets and cutting back on [...]
Mine Your Database for Profits in a Recession
Your database is a gold mine for: re-orders up-sells cross-sells And if you have a database of leads, your best performing list for conversion...is your leads. I've worked with companies through 5 recessions. Here is what I've learned: Your database is usually neglected and undermarketed to. Your database marketing - [...]
Coronavirus Survival: Growing and Dominating Your Market with Informed Delivery
Last week I mentioned the free digital ad you get with a direct mail campaign using Informed Delivery with the post office. It's a powerful way to increase direct mail response. Here is an example of a digital ad email that Informed Delivery sent out to customers just hours before [...]
Can You Double Your Results in This Recession?
Can you double your results in this recession? Yes! During a recession, it is imperative that you continue to market. [...]
Testing Corner: Commonly Used Call to Action (CTA) Put to the Test – An 87.5% Difference!
Avoid the fear factor when prompting your prospects to buy.... It's common to finish a survey or shopping cart information [...]
Copy Tip: Recession-Proof Your Copy
Response to marketing campaigns often increases when you are relevant and current with what's going on in the world today. [...]
Mine Your Database for Profits in a Recession
Your database is a gold mine for: re-orders up-sells cross-sells And if you have a database of leads, your best [...]
Coronavirus Survival: Growing and Dominating Your Market with Informed Delivery
Last week I mentioned the free digital ad you get with a direct mail campaign using Informed Delivery with the [...]