Little-Known Copy Secret to Boost Response
How solutions can make or break your response rate. Be selective in your salutation for a landing page, direct mail letter or email. Avoid, at all costs, using those trite, stuffy openings like “Dear Sir” or “Dear Gentlemen.” Your first choice is using the project or client’s real name. But [...]
Testing: Teases That Make a Difference
Good tease copy always generate response The Test: This week, let’s look at two pay-per-click ad headlines for the book, 46 Ways to Raise Prices: Headline A read: “The easiest price increase you’ll ever make or your money back.” Headline B read: “The secrets of making customers happy to pay [...]
Financial Sector Digital Advertising Reaches Record Highs, Leaves Sector Searching for Solutions
In 2020, The US Financial Services sector spent over $23 billion in digital advertising across all Digital Channels, according to Emarketer. This trend is expected to continue into 2021 and beyond. With so many financial sector businesses targeting the same audience, it's leaving businesses scrambling on how to more efficiently [...]
Product Launch Marketing: 3 Tips to Accelerate Your Launch
Harvard Business School's Clayton Christensen, estimates that each year there are 30,000 or more new consumer products that are launched into markets each year, of which around 95% of those products fail. Christensen goes on to point out one flaw that individuals tend to focus on when companies develop their [...]
Testing Corner: Which is Best? Benefit, Branding or You-Orientation in a Headline?
Many Direct Marketing Update readers can tell a good headline from a bad one, but how good are you at choosing the greater of three good headlines? Let’s see … The Test: We created three headlines to entice prospects to try an online personality testing site called ActualMe. One headline [...]
Little-Known Copy Secret to Boost Response
How solutions can make or break your response rate. Be selective in your salutation for a landing page, direct mail [...]
Testing: Teases That Make a Difference
Good tease copy always generate response The Test: This week, let’s look at two pay-per-click ad headlines for the book, [...]
Financial Sector Digital Advertising Reaches Record Highs, Leaves Sector Searching for Solutions
In 2020, The US Financial Services sector spent over $23 billion in digital advertising across all Digital Channels, according to [...]
Product Launch Marketing: 3 Tips to Accelerate Your Launch
Harvard Business School's Clayton Christensen, estimates that each year there are 30,000 or more new consumer products that are launched [...]
Testing Corner: Which is Best? Benefit, Branding or You-Orientation in a Headline?
Many Direct Marketing Update readers can tell a good headline from a bad one, but how good are you at [...]