Direct Response Copy Tip of the Week: The “FD” Fix to Boost Your Response
Most marketers are so excited about their own product or service that they’re convinced the prospect should be as well. They ignore the pervasive problem of disbelief. Of course, disbelief kills leads and sales, so marketers should do everything they can to fight it off. Here are 6 ways you [...]
New Audio Book – The New Multichannel Integrated Marketing: 28 Trends for Creating a Multichannel Integrated Campaign to Boost Your Profits Now
Now you can listen to how you can easily transform your marketing and advertising efforts into more leads, more sales, and more money. Whether you’re driving or running, with the audio book you can hear how to set up the most effective marketing campaigns perfect for the economy. This audio [...]
6 Post-Pandemic Developments in Direct Mail Marketing and Multichannel Integration
Oddly, the pandemic has resulted in a dramatic increase in lead generation and sales through direct mail efforts. Come to think of it, with more people at home and isolated from others, perhaps this phenomenon isn’t as odd as it might seem at first glance. After all, this isn’t your [...]
How to Launch a Start-Up into a Multi-Million Dollar Company in a Recession
Let me tell you about an incredible, new product launch that pulled in a half a million new customers … during a recession! What made it so successful? Three words. Direct marketing strategies. Popular in Japan, Sun Chlorella wanted to break into the U.S. market. But the Japanese entrepreneur behind [...]
The Great January Response Spike Ahead – And What To Do About It
The end of December and the beginning have historically been a spike in response to generate leads and sales. In this post pandemic environment, the expectation is that the January spike will be even greater that last year. That means, proper planning for all of your marketing … Direct [...]
Direct Response Copy Tip of the Week: The “FD” Fix to Boost Your Response
Most marketers are so excited about their own product or service that they’re convinced the prospect should be as well. [...]
New Audio Book – The New Multichannel Integrated Marketing: 28 Trends for Creating a Multichannel Integrated Campaign to Boost Your Profits Now
Now you can listen to how you can easily transform your marketing and advertising efforts into more leads, more sales, [...]
6 Post-Pandemic Developments in Direct Mail Marketing and Multichannel Integration
Oddly, the pandemic has resulted in a dramatic increase in lead generation and sales through direct mail efforts. Come to [...]
How to Launch a Start-Up into a Multi-Million Dollar Company in a Recession
Let me tell you about an incredible, new product launch that pulled in a half a million new customers … [...]
The Great January Response Spike Ahead – And What To Do About It
The end of December and the beginning have historically been a spike in response to generate leads and sales. In [...]