Copy Corner: This Common Testimonial Trap Can Undermine Sales
Make sure your testimonials work for you, not against you. I know … you want your testimonials to look, shape, and feature good-looking, smiling people who, in perfectly articulate and beautiful language, express the many benefits of your product. Here’s the problem: It looks fake. If your testimonials are too [...]
Here’s How to Double or Triple Your Response Over Your Competition As America Begins Reopening for Business
At least 20 states are going forward with plans to reopen on May 1st. As more states and localities open up, and more people get back to work, your marketing must change yet again. Your message must change. Your media strategy must change. Those companies who are agile enough and [...]
How to Be More Effective During This Pandemic
Now is the perfect time to become even more effective in your marketing and advertising. Now is the perfect time to get on top so that, as the economy turns back around, you’re ready to take advantage of the new trends … and dominate your market. You can do this [...]
3-Dimensional Mailer: A Powerful Way to Break Through Your Prospect’s Pandemic Fear, Disruption, and Skepticism [Video]
A pandemic is one of the BEST times to market with confidence and persuasive power … whether your prospect is working at home or the office. And there’s no better way to do it that with a disruptive marketing campaign tactic perfect to motivate your most skeptical prospect or client. [...]
8 Rules for Pandemic Pre-Roll Success: How to Use Video to Boost Your Leads and Sales
I love video and TV commercials. They’re a powerful channel to greater profits. I know because I’ve created more than 300 videos and TV commercials over the last 40 years. And right now, thanks to the pandemic and quarantine, TV viewership, streaming, and video consumption has shot through the roof. [...]
Copy Corner: This Common Testimonial Trap Can Undermine Sales
Make sure your testimonials work for you, not against you. I know … you want your testimonials to look, shape, [...]
Here’s How to Double or Triple Your Response Over Your Competition As America Begins Reopening for Business
At least 20 states are going forward with plans to reopen on May 1st. As more states and localities open [...]
How to Be More Effective During This Pandemic
Now is the perfect time to become even more effective in your marketing and advertising. Now is the perfect time [...]
3-Dimensional Mailer: A Powerful Way to Break Through Your Prospect’s Pandemic Fear, Disruption, and Skepticism [Video]
A pandemic is one of the BEST times to market with confidence and persuasive power … whether your prospect is [...]
8 Rules for Pandemic Pre-Roll Success: How to Use Video to Boost Your Leads and Sales
I love video and TV commercials. They’re a powerful channel to greater profits. I know because I’ve created more than [...]