One Unusual Rule for Powerful Direct Response Copy That Converts
Even great writers don’t necessarily write great copy. More than perfect prose or even perfect grammar, direct response copy will convince a prospect to respond to your offer. Direct response marketing is persuasive word engineering that relies on a set of foundational rules. Break the rules and bad things happen. [...]
USP: The 3-Letter Secret to Successful Direct Response Marketing
What makes the difference between success or failure in your direct response marketing? It’s what Rosser Reeves, in his book Reality in Advertising, called the Unique Selling Proposition (or USP). But what is a USP? Quite simply, it’s the factor that sets your product apart from all the similar products [...]
Geofencing: The Surprising Breakthrough to Unlocking More Leads and Sales
One of the most powerful new breakthroughs in marketing and advertising is geofencing. This is different from geotargeting. Geofencing is a powerful way to target a specific audience’s mobile IDs like never before. And in the tests that we have been doing, the results have been incredibly successful. Geofencing can [...]
34 ½ Surprising Forecasts in Advertising & Marketing for 2020
4,000 to 10,000. That's how many ads the average American is exposed to daily (according to marketing experts.) Prospects may be a year older ... they may be a little wiser ... but they are definitely more jaded toward advertising and marketing efforts. The time we have to grab their [...]
Top 10 DMU Videos of 2019
These are the videos of 2019 you had to watch. These are the ones that were the most controversial. They got the most comments or forwards. You don’t want to miss this! 10. Avoid These 10 Deal Killers at all Costs [Video] 9. Direct Mail Breakthrough: The Newsalog (Video) 8. [...]
One Unusual Rule for Powerful Direct Response Copy That Converts
Even great writers don’t necessarily write great copy. More than perfect prose or even perfect grammar, direct response copy will [...]
USP: The 3-Letter Secret to Successful Direct Response Marketing
What makes the difference between success or failure in your direct response marketing? It’s what Rosser Reeves, in his book [...]
Geofencing: The Surprising Breakthrough to Unlocking More Leads and Sales
One of the most powerful new breakthroughs in marketing and advertising is geofencing. This is different from geotargeting. Geofencing is [...]
34 ½ Surprising Forecasts in Advertising & Marketing for 2020
4,000 to 10,000. That's how many ads the average American is exposed to daily (according to marketing experts.) Prospects may [...]
Top 10 DMU Videos of 2019
These are the videos of 2019 you had to watch. These are the ones that were the most controversial. They [...]