[Case Study] How to Generate Leads From the Toughest Prospects
800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide. The problem was (and remains), these guys are extremely busy, hard-to-reach, and inundated with promotional materials. And they’re the most skeptical prospects out there. So how do you reach them? [...]
[Testing corner] Picking the Right Price Can Dramatically Boost Your Sales
A few cents can be the difference between a home run or a strike out. Case in point: American Express Publishing tested three price points for one of its publications. The control price was $19.95. Against that they tested three difference options … $19.97 $19.99 $19.49 Can you guess which [...]
One Unusual Rule for Powerful Direct Response Copy That Converts
Even great writers don’t necessarily write great copy. More than perfect prose or even perfect grammar, direct response copy will convince a prospect to respond to your offer. Direct response marketing is persuasive word engineering that relies on a set of foundational rules. Break the rules and bad things happen. [...]
USP: The 3-Letter Secret to Successful Direct Response Marketing
What makes the difference between success or failure in your direct response marketing? It’s what Rosser Reeves, in his book Reality in Advertising, called the Unique Selling Proposition (or USP). But what is a USP? Quite simply, it’s the factor that sets your product apart from all the similar products [...]
Geofencing: The Surprising Breakthrough to Unlocking More Leads and Sales
One of the most powerful new breakthroughs in marketing and advertising is geofencing. This is different from geotargeting. Geofencing is a powerful way to target a specific audience’s mobile IDs like never before. And in the tests that we have been doing, the results have been incredibly successful. Geofencing can [...]
[Case Study] How to Generate Leads From the Toughest Prospects
800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide. [...]
[Testing corner] Picking the Right Price Can Dramatically Boost Your Sales
A few cents can be the difference between a home run or a strike out. Case in point: American Express [...]
One Unusual Rule for Powerful Direct Response Copy That Converts
Even great writers don’t necessarily write great copy. More than perfect prose or even perfect grammar, direct response copy will [...]
USP: The 3-Letter Secret to Successful Direct Response Marketing
What makes the difference between success or failure in your direct response marketing? It’s what Rosser Reeves, in his book [...]
Geofencing: The Surprising Breakthrough to Unlocking More Leads and Sales
One of the most powerful new breakthroughs in marketing and advertising is geofencing. This is different from geotargeting. Geofencing is [...]