Copy Corner: Energizing Verbs for Maximum Punch!
When crafting your direct response copy, you always want it to be dynamic, exciting, alive. One of the best ways to do this is with active, descriptive verbs. Take a look at the following two sentences. Which do you think brings more vibrancy? The chief engineer made the statement. [...]
How True Religion Jeans Went From Idea to Million Dollar Company
In the mid-2000s, the average pair of jeans cost about $30. So, when apparel company True Religion burst onto the scene with designer styles that ran $250 to $300 a pair, they had to show the world that theirs weren’t your everyday denim. To get that message across, they turned [...]
The Little-Known Secret to Successfully Launching a New Product
Launching a new product online or offline can be fun and profitable … or a heart breaking experience. But there is a little-known secret to minimizing your risk and maximizing your return. That is: Follow the proven direct response marketing rules. That’s how we have helped many clients successfully launch [...]
2020 Super Bowl TV Commercials Special Report: The Ultimate Demonstration of Unaccountable, Irresponsible Advertising
It is very upsetting to me that these big companies, with their big marketing departments and even bigger advertising budgets, waste so much money each year on frivolous Super Bowl commercials. It’s even more upsetting that the marketing and advertising agencies involved encourage this madness. These guys should know better! [...]
[Testing corner] Which Headline Increased Response by 61%?
This week, let’s do this backwards. I’m going to tell you the results of a magalog cover test and then you tell me what elements you think increased response. Remember, a magalog looks like a magazine, but it’s a sales piece (see video brief here). Take a look at the [...]
Copy Corner: Energizing Verbs for Maximum Punch!
When crafting your direct response copy, you always want it to be dynamic, exciting, alive. One of the best ways [...]
How True Religion Jeans Went From Idea to Million Dollar Company
In the mid-2000s, the average pair of jeans cost about $30. So, when apparel company True Religion burst onto the [...]
The Little-Known Secret to Successfully Launching a New Product
Launching a new product online or offline can be fun and profitable … or a heart breaking experience. But there [...]
2020 Super Bowl TV Commercials Special Report: The Ultimate Demonstration of Unaccountable, Irresponsible Advertising
It is very upsetting to me that these big companies, with their big marketing departments and even bigger advertising budgets, [...]
[Testing corner] Which Headline Increased Response by 61%?
This week, let’s do this backwards. I’m going to tell you the results of a magalog cover test and then [...]