[Video] The Response-Boosting Device That Just Keeps Giving
With the amazing power of addressable TV, good 120-minute TV commercials and infomercials are making a comeback … and they’re boosting response. Even better, you can reuse your commercial or infomercial on multiple platforms to increase response rates further. Write and produce it once and you can use it for [...]
Spend More, Make More … Cut Costs, Make Less
During times of crisis – like what we’re living through now, with the COVID-19 pandemic throwing everyday life and economies into disarray – it’s easy for company presidents and marketing directors to make a costly mistake. Instead of looking at the cost per lead and the cost per sale, they [...]
The Shocking Effect COVID-19 Is Having on Direct Response TV
Direct response TV is booming, thanks to the novel coronavirus. Two factors have collided … Firstly, many mainstream marketers have stopped their marketing and advertising, including malls, travel services, and airlines … and this has created a huge degrease in the cost of media buying. And secondly, with so many [...]
Testing Corner: The Power of Current Events
Here are the headlines on some Facebook ads that my CDMG staff and I did for one of our clients. #1 – There are some really bad candidates for President. #2 – Time to sell? #3 – Crash warning signals ahead? Which one do you think won? #1 [...]
Copy Corner: Use These 11 Power Words to Boost Response
When writing copy for your direct marketing campaign, you only have a few seconds to grab your prospect’s attention. That’s why you must choose your words carefully. As your prospects read, the copy must continuously arouse their interest. Avoid anemic copy and generalities. For example, do not say or indicate [...]
[Video] The Response-Boosting Device That Just Keeps Giving
With the amazing power of addressable TV, good 120-minute TV commercials and infomercials are making a comeback … and they’re [...]
Spend More, Make More … Cut Costs, Make Less
During times of crisis – like what we’re living through now, with the COVID-19 pandemic throwing everyday life and economies [...]
The Shocking Effect COVID-19 Is Having on Direct Response TV
Direct response TV is booming, thanks to the novel coronavirus. Two factors have collided … Firstly, many mainstream marketers have [...]
Testing Corner: The Power of Current Events
Here are the headlines on some Facebook ads that my CDMG staff and I did for one of our clients. [...]
Copy Corner: Use These 11 Power Words to Boost Response
When writing copy for your direct marketing campaign, you only have a few seconds to grab your prospect’s attention. That’s [...]