The Secret Acronym To Create More Profitable Marketing: V.I.V.A.
A marketer’s job is to sell his or her company’s service or product. Or is it? Actually, the sale should only ever be secondary to helping your potential prospects. Your primary focus should be on helping them be smarter, healthier, happier. Once they feel those things, they’re more likely to [...]
Testing Corner: What The Right Image Can Do to Dramatically Boost Response Rates
A picture says a thousand words. The right picture grabs your prospects by the eye balls, engages them, and together with great direct response copy, turns them into buyers. Case in point: We tested three different images in Facebook ads for our client World Opportunity Investor. The copy remained identical. [...]
Copy Corner: The Incredible Power of NOW
Everyone knows how powerful “FREE” is … but it’s tricky to use in digital marketing nowadays thanks to spam filters and Facebook or Google rules. But did you know that one of the most highly effective words in the direct marketer’s dictionary today is the word “NOW.” Just that one [...]
Get It Done Before Postages Costs Go Up … Again
First the United States Postal Service (USPS) promised NO price increases for 2020 … then they backtracked. Effective January 26, 2020 you’ll see the following proposed price increases: Product Current Proposed Change Small Flat-Rate Box $7.90 $8.30 +5.1% Medium Flat-Rate Box $14.35 $15.05 +4.9% Large Flat-Rate Box $19.95 $21.10 +5.8% [...]
How an Integrated Email Campaign Can Increase Clickthrough Rates AND Direct Mail Response
Marketing breakthroughs don’t happen as often as they should nowadays … but they do still happen. And when one comes along, you should pounce. The latest marketing breakthrough? Integration. That’s when you send emails to the same people you’ve sent a direct mail campaign to … all as part of [...]
The Secret Acronym To Create More Profitable Marketing: V.I.V.A.
A marketer’s job is to sell his or her company’s service or product. Or is it? Actually, the sale should [...]
Testing Corner: What The Right Image Can Do to Dramatically Boost Response Rates
A picture says a thousand words. The right picture grabs your prospects by the eye balls, engages them, and together [...]
Copy Corner: The Incredible Power of NOW
Everyone knows how powerful “FREE” is … but it’s tricky to use in digital marketing nowadays thanks to spam filters [...]
Get It Done Before Postages Costs Go Up … Again
First the United States Postal Service (USPS) promised NO price increases for 2020 … then they backtracked. Effective January 26, [...]
How an Integrated Email Campaign Can Increase Clickthrough Rates AND Direct Mail Response
Marketing breakthroughs don’t happen as often as they should nowadays … but they do still happen. And when one comes [...]