The Trick to Truly Effective Marketing
My staff and I are now winners of 91 awards! We are really proud of the latest one, which recognized the effectiveness of one or most recent campaigns that produced 30% response rates. The Summit International Award judges recognized that this campaign was truly effective marketing, and chose us over [...]
Why TV, Radio, and Digital Marketing Media Prices Are About to Shoot to the Moon … Why Direct Mail Response Rates Will Take a Hit … And What You Can Do About It
Every marketer will be impacted by this year’s presidential election, whether you want to be or not. Whether you’re actually involved in political direct marketing or not, you need to be aware of these facts. If you’re using direct mail in any of the states when they’re hosting a primary [...]
Warning: Marketing on This Platform Will Only Get Harder
Facebook (and Google) have no intention of making it easy for anyone selling a product or a service to do so on their platform. There are rules and guidelines, and they’re enforced with an iron fist. The digital marketing landscape as a whole is becoming more and more regulated. With [...]
[Case Study] How to Generate Leads From the Toughest Prospects
800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide. The problem was (and remains), these guys are extremely busy, hard-to-reach, and inundated with promotional materials. And they’re the most skeptical prospects out there. So how do you reach them? [...]
[Testing corner] Picking the Right Price Can Dramatically Boost Your Sales
A few cents can be the difference between a home run or a strike out. Case in point: American Express Publishing tested three price points for one of its publications. The control price was $19.95. Against that they tested three difference options … $19.97 $19.99 $19.49 Can you guess which [...]
The Trick to Truly Effective Marketing
My staff and I are now winners of 91 awards! We are really proud of the latest one, which recognized [...]
Why TV, Radio, and Digital Marketing Media Prices Are About to Shoot to the Moon … Why Direct Mail Response Rates Will Take a Hit … And What You Can Do About It
Every marketer will be impacted by this year’s presidential election, whether you want to be or not. Whether you’re actually [...]
Warning: Marketing on This Platform Will Only Get Harder
Facebook (and Google) have no intention of making it easy for anyone selling a product or a service to do [...]
[Case Study] How to Generate Leads From the Toughest Prospects
800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide. [...]
[Testing corner] Picking the Right Price Can Dramatically Boost Your Sales
A few cents can be the difference between a home run or a strike out. Case in point: American Express [...]