Direct Mail: The Critical Power of a Lift Note
Many direct mail pieces today fail to include an important element that will increase your leads or sales: The "lift note." Many so-called direct mail experts or ad agencies don’t use it, but should. Often, a direct mail envelope package needs some extra oomph to convince skeptical prospects and drive [...]
Copy Tip: The Power of Understatement
Sometimes, copy that is too bold and confident stretches your prospect’s belief in your credibility. Sometimes, understatement in your copy is better. An ad was tested: 1 - Why the Price of Silver May Rise Steeply 2 - Why the Price of Silver Will Rise Steeply “May” (Ad 1) outperformed [...]
Retromarketing Breakthrough: The Newsalog (video)
Traditional newspapers may be going out of business….but newsalogs are retromarketing pieces that are getting an incredible response. What’s a newsalog? A newsalog looks like a newspaper. It feels like a newspaper. But it’s actually a marketing piece in disguise. A newsalog sells your product or service through a newspaper-style [...]
7 Common Direct Mail Personalization Blunders
A personalized direct mail letter can often improve response, especially in database marketing. But poor direct mail personalization can hurt response. Here are 7 common personalization blunders you can’t afford to make: Don’t use bad data. When your prospects read your personalized sales letter, their eyes first go directly to [...]
7 Tips for Writing More Effective, Easier-to-Read Sales Copy
Why does some sales copy fail, while other copy creates amazing success? Reasons can vary from readability…to believability….to clarity. The following 7 tips will expand on how to create effective sales copy for direct mail, email, landing pages, video scripts and more. Make it readable. Readability can be enhanced by [...]
Direct Mail: The Critical Power of a Lift Note
Many direct mail pieces today fail to include an important element that will increase your leads or sales: The "lift [...]
Copy Tip: The Power of Understatement
Sometimes, copy that is too bold and confident stretches your prospect’s belief in your credibility. Sometimes, understatement in your copy [...]
Retromarketing Breakthrough: The Newsalog (video)
Traditional newspapers may be going out of business….but newsalogs are retromarketing pieces that are getting an incredible response. What’s a [...]
7 Common Direct Mail Personalization Blunders
A personalized direct mail letter can often improve response, especially in database marketing. But poor direct mail personalization can hurt [...]
7 Tips for Writing More Effective, Easier-to-Read Sales Copy
Why does some sales copy fail, while other copy creates amazing success? Reasons can vary from readability…to believability….to clarity. The [...]