Testing Corner: Subject Lines for Your “Follow Up” Email
When you "follow up" with prospects, always test different assets. Test headlines, graphics, copy, and more. Always test. In every campaign I create, I follow up direct mail with an integrated email series – a targeted email series that reminds recipients of what they discovered in their mailboxes. For these [...]
Why You Should Test: 4 Surprising Test Results to Help You Market Better
Your ad isn’t aimed at everybody who sees it—just the prospects for your product. 75% of the success or failure of your digital ads, direct mail piece, landing page, video script is the headline. Use your headline and illustration to grab your prospects’ attention and induce them to read the [...]
Why a Magalog can dramatically boost your response sales and profit [Video Brief]
Direct mail is a powerful tool to generate leads, sales and profits with todays Advanced Data Modeling (ADM) and integrated multi-channel marketing, it’s a key to unlay new sales and marketing. But direct mail has a variety of formats. Some produce better newsletters than others. Having created thousands of direct [...]
Copy Corner: Preemptive Copy and Risk
Your prospect hates risk. This is especially the case with business-to-business marketing where the reputation or career is on the line. But consumers also hate risk. Remember, your prospects can’t see you. They can’t see your product or the service you’re selling. They don’t know you personally. Generating leads and [...]
Marketing Turnaround: Repositioning an existing product and taking it to a higher level of profitability and growth
TheStreet.com is an investment website best known by its founder Jim Cramer. I got a call from his office and visited them in New York. The goal: to grow, expand and make more money. The Challenge My CDMG team and I were asked to create a campaign to: Set apart [...]
Testing Corner: Subject Lines for Your “Follow Up” Email
When you "follow up" with prospects, always test different assets. Test headlines, graphics, copy, and more. Always test. In every [...]
Why You Should Test: 4 Surprising Test Results to Help You Market Better
Your ad isn’t aimed at everybody who sees it—just the prospects for your product. 75% of the success or failure [...]
Why a Magalog can dramatically boost your response sales and profit [Video Brief]
Direct mail is a powerful tool to generate leads, sales and profits with todays Advanced Data Modeling (ADM) and integrated [...]
Copy Corner: Preemptive Copy and Risk
Your prospect hates risk. This is especially the case with business-to-business marketing where the reputation or career is on the [...]
Marketing Turnaround: Repositioning an existing product and taking it to a higher level of profitability and growth
TheStreet.com is an investment website best known by its founder Jim Cramer. I got a call from his office and [...]