Direct Response Copy Tip of the Week: Skip the Warm-Ups
One of the biggest mistakes I see in copy written by novice copywriters is the warm-up. It occurs when a writer takes one paragraph (or more) to “set up” the pitch instead of starting strong. It usually goes something like this: Every year, thousands of Americans sink deeper into credit [...]
My New Book: Multichannel, Integrated Marketing: 28 New Insider Secrets for Scientifically Proven Explosive Response, Market Domination and Supercharging Profits
You’re losing time, money and opportunity if your marketing and advertising are underperforming. And with all the brand-new advances in generating leads and sales – your current marketing approach could probably be doing much better. But with all the options out there, it’s difficult to know where to begin. Should [...]
New Findings: Mobile vs. Desktop Click-Through and Conversion Rates
For consumer marketing, a new study shows the importance of making sure your lead generation or sales ads, landing page and email conversion series are powerfully optimized for mobile users to get a great click-through and conversion rate. Here are 6 things you need to know: Click-through-rate. The study showed [...]
Sizzling Copy: A Critical Key for Successful Marketing
When writing your marketing content, make sure to use sizzling copy. This is the kind of copy that keeps your readers interested...and likely to make a purchase. Sizzling Copy: Use the Right Words There are certain words, that when used, create better response. It doesn’t matter if your audience includes… [...]
The Videolog: A Powerful New Direct Mail Tactic to Dramatically Raise Response (video)
Let me tell you about a powerful new direct mail tactic to raise response: the videolog. This revolutionary direct mail format actually plays a live video when you open it up. Using powerful direct response copy and art, the videolog can significantly raise your response. But it’s still fairly expensive [...]
Direct Response Copy Tip of the Week: Skip the Warm-Ups
One of the biggest mistakes I see in copy written by novice copywriters is the warm-up. It occurs when a [...]
My New Book: Multichannel, Integrated Marketing: 28 New Insider Secrets for Scientifically Proven Explosive Response, Market Domination and Supercharging Profits
You’re losing time, money and opportunity if your marketing and advertising are underperforming. And with all the brand-new advances in [...]
New Findings: Mobile vs. Desktop Click-Through and Conversion Rates
For consumer marketing, a new study shows the importance of making sure your lead generation or sales ads, landing page [...]
Sizzling Copy: A Critical Key for Successful Marketing
When writing your marketing content, make sure to use sizzling copy. This is the kind of copy that keeps your [...]
The Videolog: A Powerful New Direct Mail Tactic to Dramatically Raise Response (video)
Let me tell you about a powerful new direct mail tactic to raise response: the videolog. This revolutionary direct mail [...]