The World’s First Comprehensive Guide to Equity Crowdfunding
A powerful stranglehold on the American economy – restricting growth and killing funding for dreams, ideas and businesses – has been lifted for the first time in 80 years. Now, you can market investment opportunities in your business or venture directly to investors without going public. The JOBS Act has [...]
The Bookalog: A Powerful, Little-Known Marketing Tool [Video]
The bookalog is a powerful, yet underrated and still relatively unknown marketing tool that you can use to beat the competition. Are you up to it? Mailing out a bookalog direct mail piece might be the bold strategy to help you expand your profits. A bookalog looks like a book [...]
Direct Mail Retargeting (DMRT): Your “Secret Weapon” For Supercharging Results to Your Multichannel, Integrated Campaign
Direct mail is powerful on its own. But when combined with digital retargeting, it can supercharge your results – doubling or even tripling your response rate. Direct mail retargeting (DMRT) allows you to identify the physical addresses of your landing page visitors, so that you can send them a direct [...]
A $350 Million Buyout, Thanks to This Special Marketing Campaign
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over 350 million dollars. DTN Wall Street, headquartered in Omaha, Nebraska launched a new investment product. The marketing director, Chuck Wood, heard me speak at a conference in Las Vegas. He [...]
The #1 Secret to Power Up Your Sales Copy: Use Specifics
Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging for details, he was practicing one of the greatest copywriting secrets of sales success: use specifics to sell well. There’s a lot of selling power packed in the words used [...]
The World’s First Comprehensive Guide to Equity Crowdfunding
A powerful stranglehold on the American economy – restricting growth and killing funding for dreams, ideas and businesses – has [...]
The Bookalog: A Powerful, Little-Known Marketing Tool [Video]
The bookalog is a powerful, yet underrated and still relatively unknown marketing tool that you can use to beat the [...]
Direct Mail Retargeting (DMRT): Your “Secret Weapon” For Supercharging Results to Your Multichannel, Integrated Campaign
Direct mail is powerful on its own. But when combined with digital retargeting, it can supercharge your results – doubling [...]
A $350 Million Buyout, Thanks to This Special Marketing Campaign
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over [...]
The #1 Secret to Power Up Your Sales Copy: Use Specifics
Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging [...]