Top 10 DMU Articles of 2019
These are the top articles of 2019 you had to read. These are the ones that were the most controversial. They got the most comments or forwards. They are 2019 all-stars. You don’t want to miss this! 10. Death of Direct Mail? 9. 7 Critical Insights for Marketing to Wealthy [...]
Don’t Make This Mistake With The Single Most Critical Component of Your Campaign [Video]
The single most critical component of your campaign is your shopping cart. If you make it too difficult for your online customers to check out, no matter how amazing your marketing and message is, you’ve lost the sale. Did you know that 40% or more of online shoppers leave items [...]
How To Dramatically Increase Your Sales to the Wealthy: Morningside Resort
The Morningside Resort community and country club in California wanted to promote its $1 million-plus homes to interested prospects – primarily golfers. It offered many features: A Jack Nicklaus designed golf course, Location in the high-class Palm Springs area, and Amenities for wealthy people who demand and expect only the [...]
15 Surprising, Results-Increasing Rules to Follow to Create Powerful Direct Mail Art Design
Direct mail art is more challenging than you may at first think. And it’s more impactful that you might think. Many direct mail campaigns have been crippled or destroyed because the artist violated critical rules that have been proven successful. So that your next direct mail campaign doesn’t die at [...]
[Testing Corner] How to Stop Losing Sales in the Final Stretch
Here’s a test that can help you increase your online orders. In this test, a website was able to recover abandoned shopping carts by using a mechanism that retrieved email addresses. If a potential customer didn’t complete the sale, they got an email follow-up message asking what happened and if [...]
Top 10 DMU Articles of 2019
These are the top articles of 2019 you had to read. These are the ones that were the most controversial. [...]
Don’t Make This Mistake With The Single Most Critical Component of Your Campaign [Video]
The single most critical component of your campaign is your shopping cart. If you make it too difficult for your [...]
How To Dramatically Increase Your Sales to the Wealthy: Morningside Resort
The Morningside Resort community and country club in California wanted to promote its $1 million-plus homes to interested prospects – [...]
15 Surprising, Results-Increasing Rules to Follow to Create Powerful Direct Mail Art Design
Direct mail art is more challenging than you may at first think. And it’s more impactful that you might think. [...]
[Testing Corner] How to Stop Losing Sales in the Final Stretch
Here’s a test that can help you increase your online orders. In this test, a website was able to recover [...]