Get 20% Off My New Book: The New Multichannel, Integrated Marketing: 28 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now
Most marketers waste a lot of time and money. They pour cash into image-based advertising…or a single channel that simply doesn’t get results. They advertise to anyone and everyone…without targeting their efforts to their most likely prospects. That’s like throwing spaghetti at a wall…and seeing what sticks. Now, a revolutionary [...]
4 Little-Known Truths: Using Graphics on Your Online Order Form
In past issues, I’ve told you about the importance of making your lead-generation or ordering process seamless. If it takes your customers more than one or two clicks to process their orders or send you lead information, they will likely leave your site. Let’s talk about how graphics can be [...]
9 Common Blunders that Can Cripple or Destroy Web Sales
It’s been proven time and again that marketers lose significant leads and sales because the opening copy of their websites or landing pages doesn’t immediately identify what prospects are looking for. Why exactly are prospects at your site? The fact is, depending on what you’re offering, there could be several [...]
Web Response Secret: Landing Page vs. All-In-One Websites [video]
A landing page is one of the most effective, efficient and powerful ways to generate a lead or make a sale. With a product landing page, you’re able to focus your message on your target audience without navigation distractions, using direct response sales copy and graphics. By its very nature, [...]
TheStreet.com – Repositioning an existing product and taking it to a higher level of profitability and growth
TheStreet.com is an investment website – probably one of the largest in the world. Despite their success, they saw existing ad revenue drop when the market dropped. So, they came to my agency for help in increasing revenue and growth. The Challenge We were asked to create a campaign to: [...]
Get 20% Off My New Book: The New Multichannel, Integrated Marketing: 28 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now
Most marketers waste a lot of time and money. They pour cash into image-based advertising…or a single channel that simply [...]
4 Little-Known Truths: Using Graphics on Your Online Order Form
In past issues, I’ve told you about the importance of making your lead-generation or ordering process seamless. If it takes [...]
9 Common Blunders that Can Cripple or Destroy Web Sales
It’s been proven time and again that marketers lose significant leads and sales because the opening copy of their websites [...]
Web Response Secret: Landing Page vs. All-In-One Websites [video]
A landing page is one of the most effective, efficient and powerful ways to generate a lead or make a [...]
TheStreet.com – Repositioning an existing product and taking it to a higher level of profitability and growth
TheStreet.com is an investment website – probably one of the largest in the world. Despite their success, they saw existing [...]