Sizzling Copy: A Critical Key for Successful Marketing
When writing your marketing content, make sure to use sizzling copy. This is the kind of copy that keeps your readers interested...and likely to make a purchase. Sizzling Copy: Use the Right Words There are certain words, that when used, create better response. It doesn’t matter if your audience includes… [...]
The Videolog: A Powerful New Direct Mail Tactic to Dramatically Raise Response (video)
Let me tell you about a powerful new direct mail tactic to raise response: the videolog. This revolutionary direct mail format actually plays a live video when you open it up. Using powerful direct response copy and art, the videolog can significantly raise your response. But it’s still fairly expensive [...]
35 Rules for Successful Direct Mail Letters
What’s the secret to profitable, successful direct mail in an online world? It’s following proven rules to maximize response. While it may be dangerous to the creative process to use set formulas, it is just as dangerous to ignore the rules that over time, have proven themselves to produce success. [...]
4 Strategies for an Award-Winning Campaign: “Save the Christians from Genocide” Generates a Powerful Response and Transforms Politics
Christians were being massacred in the Middle East. They were being killed for their faith, kicked out of their villages and brutally attacked. It was horrific. So, I was asked by Congressman Dana Rohrbacher to help him with efforts that would help save the Christians from genocide, and give them [...]
Copy Tip of the Week: Know Your Audience
Universally, you have three target audiences you need to reach: Customers from your database Prospects from your database Prospects Customers have already purchased something from you before. Prospects on your database usually originate from your lead generation efforts or word-of-mouth. They might know who you are and what you have [...]
Sizzling Copy: A Critical Key for Successful Marketing
When writing your marketing content, make sure to use sizzling copy. This is the kind of copy that keeps your [...]
The Videolog: A Powerful New Direct Mail Tactic to Dramatically Raise Response (video)
Let me tell you about a powerful new direct mail tactic to raise response: the videolog. This revolutionary direct mail [...]
35 Rules for Successful Direct Mail Letters
What’s the secret to profitable, successful direct mail in an online world? It’s following proven rules to maximize response. While [...]
4 Strategies for an Award-Winning Campaign: “Save the Christians from Genocide” Generates a Powerful Response and Transforms Politics
Christians were being massacred in the Middle East. They were being killed for their faith, kicked out of their villages [...]
Copy Tip of the Week: Know Your Audience
Universally, you have three target audiences you need to reach: Customers from your database Prospects from your database Prospects Customers [...]