Web Strategy: Your #1 Way to Stop Shopping Cart Abandonment [video]
On average, 7.5 out of 10 people abandon their shopping carts. Likewise, based on our readers’ response, their results for shopping cart abandonment seem to fall within that range. How do you stop this hemorrhage? How do you increase your orders or leads and decrease the number of people leaving [...]
Testing Corner: Do Videos Help or Hurt Response?
Will videos on your web page help or hurt your response? Let's take a look at a test that shows remarkable results: A consumer credit counseling service wanted to optimize its website subscription sign-up process. A radical redesign tested the additions of prominent text and video testimonials to the purchase [...]
Copy Tip: Warning – Lack of Detail Kills Response
One of the things that distinguishes a winning campaign from a mediocre one is the amount of details that are put into the copy. This includes the direct marketing package, email series, ads, website and more. Specific are key to success…and a high response. Get to the point with [...]
How a Multichannel Integrated Campaign Generated Historic Response…and Won an Award [7 Steps to a Successful Campaign]
Using a multichannel integrated approach can dramatically increase your response and profits. This is what was discovered with Independent Living newsletter, an expensive investment service. To your surprise, a major part of this multichannel campaign was direct mail. But we also used email, pre-roll, texting, Facebook messenger, banner ads, native [...]
TheStreet.com: Converting Free Website Users to Premium Subscribers
How do you convert users of a high quality free website to premium subscribers? That was the problem facing TheStreet.com with their premium offering, RealMoney. Thousands of users had become accustomed to getting RealMoney’s expert online stock market and investment news content for free. Now they were being asked to [...]
Web Strategy: Your #1 Way to Stop Shopping Cart Abandonment [video]
On average, 7.5 out of 10 people abandon their shopping carts. Likewise, based on our readers’ response, their results for [...]
Testing Corner: Do Videos Help or Hurt Response?
Will videos on your web page help or hurt your response? Let's take a look at a test that shows [...]
Copy Tip: Warning – Lack of Detail Kills Response
One of the things that distinguishes a winning campaign from a mediocre one is the amount of details that are [...]
How a Multichannel Integrated Campaign Generated Historic Response…and Won an Award [7 Steps to a Successful Campaign]
Using a multichannel integrated approach can dramatically increase your response and profits. This is what was discovered with Independent Living [...]
TheStreet.com: Converting Free Website Users to Premium Subscribers
How do you convert users of a high quality free website to premium subscribers? That was the problem facing TheStreet.com [...]