Copy Tip: Copy Mistake to Avoid
Short copy kills response. That’s right, long copy usually produces better response. But I do believe something in the copy should be short. In fact, many direct response copywriters make a vital blunder in starting copy on a direct mail letter, email, ad or website with a long first sentence. [...]
Equity Crowdfunding Alert: Business Owners or Accredited Investors
We’re living in an exciting time financially. Let me share with you why. If you own a private business or hedge fund, or are an entrepreneur with an idea, you can now target hundreds of thousands of possible investors through direct mail, email, TV, Facebook, Twitter, billboards, videos…virtually any medium [...]
The “Fail-Proof” Secret to Capturing Your Prospect’s Attention
Start your copy off with a bang…in everything you write, including emails, ads, landing pages and direct mail packages. Otherwise, they’ll lose interest. And you’ll lose a sale. The best way to “start off with a bang” is to put benefits right up front – even in the headline. Here [...]
Direct Mail Package Critique: How to Supercharge Your Campaign
Your direct mail package can help you see incredible results…and profits. But if it doesn’t meet a certain number of direct response rules, it can fall flat…and waste your time, money and effort. In this Direct Mail Package Critique, I’ll give you the proven, time-tested criteria to help ensure your [...]
Doubling or Tripling Your Business Growth in 2019 (Special Offer)
Every month, I receive emails and calls from DMU subscribers like you who are looking for a big marketing breakthrough for more leads and sales. They’re looking for that one secret … that one strategy shift … that will supercharge their sales and profits. And the secret is simple: advanced [...]
Copy Tip: Copy Mistake to Avoid
Short copy kills response. That’s right, long copy usually produces better response. But I do believe something in the copy [...]
Equity Crowdfunding Alert: Business Owners or Accredited Investors
We’re living in an exciting time financially. Let me share with you why. If you own a private business or [...]
The “Fail-Proof” Secret to Capturing Your Prospect’s Attention
Start your copy off with a bang…in everything you write, including emails, ads, landing pages and direct mail packages. Otherwise, [...]
Direct Mail Package Critique: How to Supercharge Your Campaign
Your direct mail package can help you see incredible results…and profits. But if it doesn’t meet a certain number of [...]
Doubling or Tripling Your Business Growth in 2019 (Special Offer)
Every month, I receive emails and calls from DMU subscribers like you who are looking for a big marketing breakthrough [...]