How One Little-Known Marketer Discovered That Integrated, Multichannel Marketing/Advertising Supercharged Their Response and Profits [Award-Winning Campaign]
Integrated, multichannel marketing can help you have a breakthrough in generating response – even from tough audiences. For example, some of my clients must get prospects to say YES to an expensive yearlong subscription service. To profitably market and maximize response, using multiple channels to the same names can supercharge your [...]
U.S. Postal Service Massacre: $70 Billion Bailout Ahead? 8 Shocking Facts on What the USPS Must Do to Survive
The U.S. postal service burned through $2.3 billion this quarter. It could run out of money as early as 2020. With its huge postal increase earlier this year, marketing mail plummeted from 3,982,000,000 to 3,681,000,000 pieces. Packages and first class mail volume were also down. Losses were up from the [...]
Testing Corner: Which Facebook Ad Did Better?
Facebook advertising can be powerful – It’s cost-effective, targeted and gives you multiple ways to reach your best prospects with your offer. But you should always test different headlines to see what will get the best response. I recently did a Facebook advertising campaign for FreedomFest, the nation’s largest conference [...]
How to Write Copy that People Believe: Because…
Why? Because… In writing copy for a client, I’ll make sure we apply the all-important factors of “because.” This copy rule is often overlooked and many times, the “because” is left out by copywriters. When you apply the powerful word “because,” it provides a compelling and convincing reason of backing [...]
Marketing Survival Guide: 8 Little-Known Steps for Preparing for a Disaster
Most marketers aren’t prepared for a disaster. The result: wasted money…and worse. You see, over the last 40 years, I’ve seen earthquakes, fires, floods, tornadoes, snowstorms, horrific events and terrorism distract prospects’ attention from lead generation or buying, and destroy digital, TV, radio and direct mail campaigns. Nearly every area [...]
How One Little-Known Marketer Discovered That Integrated, Multichannel Marketing/Advertising Supercharged Their Response and Profits [Award-Winning Campaign]
Integrated, multichannel marketing can help you have a breakthrough in generating response – even from tough audiences. For example, some of [...]
U.S. Postal Service Massacre: $70 Billion Bailout Ahead? 8 Shocking Facts on What the USPS Must Do to Survive
The U.S. postal service burned through $2.3 billion this quarter. It could run out of money as early as 2020. [...]
Testing Corner: Which Facebook Ad Did Better?
Facebook advertising can be powerful – It’s cost-effective, targeted and gives you multiple ways to reach your best prospects with [...]
How to Write Copy that People Believe: Because…
Why? Because… In writing copy for a client, I’ll make sure we apply the all-important factors of “because.” This copy [...]
Marketing Survival Guide: 8 Little-Known Steps for Preparing for a Disaster
Most marketers aren’t prepared for a disaster. The result: wasted money…and worse. You see, over the last 40 years, I’ve [...]