Top DMU Articles for 2014

14. Remarketing and retargeting: Are you missing out on your best leads and prospects? I just saw the email results… and remarketing and retargeting almost doubled the click through rates. Every marketer needs to refine and improve.  Watch my video here about...

Direct Response Copy Tip of the Week

Warning – Lack of Detail Will Kill Response Don’t make this copy writing mistake. Why? Because it will decrease your responses. What is a common mistake? Generality. When reviewing your copy, remember that one of the things that distinguishes a winner from...

30 Christmas Direct Marketing Tips

Use “Merry Christmas” in your marketing. Politically correct can cost you. Studies found retailers who aren’t shy about saying “Merry Christmas” see sales rise as a result. In fact, millions of Christians are now boycotting companies...