Marketing to Parents and Grandparents: GeoSafari Captures Big Sales with This Wildly Successful Magalog!
Parents and grandparents are easy to target for marketing and advertising … and can generate high response and millions in sales. Let’s look at an example of a company that has been successful in marketing to this audience … and how we helped them expand their message beyond retailers to [...]
Testing Corner: Long, Copy-Heavy Emails Or HTML Emails?
Short, HTML-designed emails might look nice … but do they get a response? Many companies are afraid to write longer emails because they think it will depress response. The reality is, long, copy-heavy emails usually get better results than short, beautifully designed ones. Here is an example of a typical [...]
Copy Corner: Energizing Verbs for Maximum Punch!
When crafting your direct response copy, you always want it to be dynamic, exciting, alive. One of the best ways to do this is with active, descriptive verbs. Take a look at the following two sentences. Which do you think brings more vibrancy? The chief engineer made the statement. [...]
How True Religion Jeans Went From Idea to Million Dollar Company
In the mid-2000s, the average pair of jeans cost about $30. So, when apparel company True Religion burst onto the scene with designer styles that ran $250 to $300 a pair, they had to show the world that theirs weren’t your everyday denim. To get that message across, they turned [...]
The Little-Known Secret to Successfully Launching a New Product
Launching a new product online or offline can be fun and profitable … or a heart breaking experience. But there is a little-known secret to minimizing your risk and maximizing your return. That is: Follow the proven direct response marketing rules. That’s how we have helped many clients successfully launch [...]
Marketing to Parents and Grandparents: GeoSafari Captures Big Sales with This Wildly Successful Magalog!
Parents and grandparents are easy to target for marketing and advertising … and can generate high response and millions in [...]
Testing Corner: Long, Copy-Heavy Emails Or HTML Emails?
Short, HTML-designed emails might look nice … but do they get a response? Many companies are afraid to write longer [...]
Copy Corner: Energizing Verbs for Maximum Punch!
When crafting your direct response copy, you always want it to be dynamic, exciting, alive. One of the best ways [...]
How True Religion Jeans Went From Idea to Million Dollar Company
In the mid-2000s, the average pair of jeans cost about $30. So, when apparel company True Religion burst onto the [...]
The Little-Known Secret to Successfully Launching a New Product
Launching a new product online or offline can be fun and profitable … or a heart breaking experience. But there [...]