Magalog: Why you should test it.
Whether B-to-B or consumer marketing, magalogs could produce breakthrough results for you. I’ve seen them more than double response for marketers. If you have a new product launch… Or have flat returns… Or want to try direct mail… Or have a mature product that needs [...]
Marketing to Investors for Crowdfunding?
My book, “23 Equity Crowdfunding Secrets to Raising Capital” is the only comprehensive marketing guide for equity crowdfunding. But it’s much more. It’s a roadmap to successfully marketing to investors. In this book, I outline online and traditional media, strategies and tactics that are proven to generate [...]
Paper Shortage Escalates – Printing Strategy Surcharge
If you’re using direct mail, beware. A paper shortage has hit us. Coated and newsprint are becoming the hardest to get…And as the election approaches, the shortage will get worse. If you use newsprint for a newsalog, advance paper buying is essential. A lot of this [...]
Personality: Little Known Way to Increase Response [Controversy Exposed]
Consider testing your direct mail package, email, Facebook banner ad or landing page with a picture of your spokesperson. Controversial? Yes – for many marketers. But it’s been proven time and time again that one of the little-known ways to increase response with consumers or business-to-business is to [...]
Copy Corner: The Deadly ?
Seldom do I write or allow a ? mark in the headline or even copy of an ad. Why? Because it can be deadly. It can depress response. Let me give you an example: Have you ever dreamed of owning your own business? A [...]
Magalog: Why you should test it.
Whether B-to-B or consumer marketing, magalogs could produce breakthrough results for you. I’ve seen them more than double response [...]
Marketing to Investors for Crowdfunding?
My book, “23 Equity Crowdfunding Secrets to Raising Capital” is the only comprehensive marketing guide for equity crowdfunding. But [...]
Paper Shortage Escalates – Printing Strategy Surcharge
If you’re using direct mail, beware. A paper shortage has hit us. Coated and newsprint are becoming the [...]
Personality: Little Known Way to Increase Response [Controversy Exposed]
Consider testing your direct mail package, email, Facebook banner ad or landing page with a picture of your spokesperson. [...]
Copy Corner: The Deadly ?
Seldom do I write or allow a ? mark in the headline or even copy of an ad. Why? [...]