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Blog2025-03-18T13:51:10-06:00
2908, 2018

Magalog: Why you should test it.

By |August 29, 2018|Advertising & Marketing|

Whether B-to-B or consumer marketing, magalogs could produce breakthrough results for you.   I’ve seen them more than double response for marketers.   If you have a new product launch…   Or have flat returns…   Or want to try direct mail…   Or have a mature product that needs [...]

2908, 2018

Marketing to Investors for Crowdfunding?

By |August 29, 2018|Blog|

My book, “23 Equity Crowdfunding Secrets to Raising Capital” is the only comprehensive marketing guide for equity crowdfunding.   But it’s much more.   It’s a roadmap to successfully marketing to investors.   In this book, I outline online and traditional media, strategies and tactics that are proven to generate [...]

2908, 2018

Paper Shortage Escalates – Printing Strategy Surcharge

By |August 29, 2018|Blog|

If you’re using direct mail, beware.   A paper shortage has hit us.   Coated and newsprint are becoming the hardest to get…And as the election approaches, the shortage will get worse.   If you use newsprint for a newsalog, advance paper buying is essential.   A lot of this [...]

2208, 2018

Copy Corner: The Deadly ?

By |August 22, 2018|Advertising & Marketing|

Seldom do I write or allow a ? mark in the headline or even copy of an ad.   Why?   Because it can be deadly.   It can depress response.   Let me give you an example:   Have you ever dreamed of owning your own business?   A [...]

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