by DMU | Jan 28, 2015 | Direct Response Copy Tips
I just completed writing six different emails for a client-each with two different subject lines to test. Among the direct response rules to create super response copy is to get into the mind of the prospect. Writing online or offline copy, the direct response key to... by DMU | Jan 17, 2015 | New Strategies and Tactics
Sometimes what’s old is new, and there is a new marketing format called retromarketing! In direct mail, marketers have a variety of formats to choose from. These include: traditional #10 envelope odd size envelope hand written envelope bulk mail magalog bookalog... by DMU | Jan 17, 2015 | News_Events
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over 350 million dollars. DTN Wall Street, headquartered in Omaha, Nebraska launched a new investment product. The marketing director, Chuck Wood, heard me speak at... by DMU | Dec 17, 2014 | New Strategies and Tactics, News_Events
Not knowing the latest breakthrough marketing trends–or the most profitable proven marketing trends–can hurt your marketing, growth, and profitability. That’s why SIPA, the organization for the Software & Industry Association, is presenting my... by DMU | Dec 17, 2014 | Advertising & Marketing, Blog, News_Events, non-feed
Craig Huey, in this week’s show, tackles a tough subject when he answers the question, Is Traditional Direct Marketing Dead? Of course, he says it isn’t, and with good reason, but the naysayers are out there. Huey says direct marketing is stronger than...