by Craig Huey | Jul 21, 2015 | Advertising & Marketing, Direct Response Copy Tips, Latest Direct Mail
Here is a little known way to increase your direct mail response. For years I’ve boosted response by putting yellow post-it notes on the outer envelope of my clients’ direct mail campaigns. In those tests, we saw a 12% to 28% increase in response. The post-it note was... by Craig Huey | Jul 21, 2015 | Advertising & Marketing, Direct Response TV and Radio, Facebook/Social Media
Sen. Ted Cruz warns of a potential tax catastrophe that both Republicans and Democrats could sign on to. This tax catastrophe is the Marketplace Fairness Act (MFA), which would force remote sellers to collect and pay taxes to each of their customers’ home states. The... by Craig Huey | Jul 7, 2015 | Advertising & Marketing, New Strategies and Tactics, Successful Marketing Campaigns
The Hollywood Reporter is an institution. Anyone in the film and TV industry reads the Hollywood Reporter. But what do you do when sales decline because of increased competition? That was the marketing challenge… with results you could duplicate. Here is... by Craig Huey | Jul 7, 2015 | Advertising & Marketing, Direct Response Copy Tips, Integrated Marketing
Frequently Asked Questions (FAQs) have been used on traditional websites almost since the first sites appeared. Typically, you will find FAQs at the top of the navigation bar or sometimes on the left-hand side. However, what you might not realize is that most... by Craig Huey | Jul 7, 2015 | Direct Response Copy Tips
Be selective in your salutation for a website, direct mail letter or email. Avoid, at all costs, using those trite, stuffy openings like “Dear Friend.” Instead, personalize your opening. For example, “Dear Software Engineer” “Dear Art Collector,” “Dear Tennis Nut,”... 