Unique B to B Marketing Strategy Targets Corporate Decision Makers, Scoring Big Response
Doing something difficult… Doing something your competitors aren’t doing… Doing something that shakes up the order… That’s what Surf Control did with their 28-page magalog. Surf Control is a global provider of corporate security software. One of their products is SuperScout, an internet filter that competes in a tough market [...]
6 Tested and Proven Web Marketing Offer Strategies
The offer is critical to your marketing and advertising success. Your offer isn’t what you get. It’s what the prospect gets. It’s perception of your value proposition. Your offer can contribute as much as 50% or more to the success or failure of your web campaign. Many marketers are disappointed [...]
Copy Tip: Explore the 5 U’s for More Powerful Copy
Before you roll out your next marketing campaign, take a look at this quick checklist to make sure your copy has the 5 key elements needed to make a sale. Unusual approach. Every day, your prospects see dozens, if not hundreds of messages in their postal mail, email, Facebook [...]
Testing Corner: What Works Best in Email
We did a 3-way test to see what worked best: List “A” = Old opens of competitors (1 year ago) List “B” = New opens (last 6 months opens) List “C” = Prospects (last 6 months) Results? A…16.64% opens/7.57% click-thru B…45.33% opens/7.71% click-thru C…0.97% open/11.32% click-thru Lesson: Think of [...]
Winter Marketing: 3 Facts Most Marketers Forget
Here are 3 facts most marketers forget: The highest seasonal response rate occurs between the last week of December and the second week of January. From mid-December to Christmas, many marketers see a drop-off in response. Unless you have a specific Christmas promotion, pull back on digital, direct mail and [...]
Unique B to B Marketing Strategy Targets Corporate Decision Makers, Scoring Big Response
Doing something difficult… Doing something your competitors aren’t doing… Doing something that shakes up the order… That’s what Surf Control [...]
6 Tested and Proven Web Marketing Offer Strategies
The offer is critical to your marketing and advertising success. Your offer isn’t what you get. It’s what the prospect [...]
Copy Tip: Explore the 5 U’s for More Powerful Copy
Before you roll out your next marketing campaign, take a look at this quick checklist to make sure your copy [...]
Testing Corner: What Works Best in Email
We did a 3-way test to see what worked best: List “A” = Old opens of competitors (1 year ago) [...]
Winter Marketing: 3 Facts Most Marketers Forget
Here are 3 facts most marketers forget: The highest seasonal response rate occurs between the last week of December and [...]