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Blog2025-03-18T13:51:10-06:00
2310, 2018

Unique B to B Marketing Strategy Targets Corporate Decision Makers, Scoring Big Response

By |October 23, 2018|Advertising & Marketing, Case Studies, Latest Direct Mail, New Strategies and Tactics|

Doing something difficult… Doing something your competitors aren’t doing… Doing something that shakes up the order… That’s what Surf Control did with their 28-page magalog. Surf Control is a global provider of corporate security software. One of their products is SuperScout, an internet filter that competes in a tough market [...]

2310, 2018

6 Tested and Proven Web Marketing Offer Strategies

By |October 23, 2018|Advertising & Marketing, Digital Marketing, New Strategies and Tactics, Successful Marketing Campaigns|

The offer is critical to your marketing and advertising success. Your offer isn’t what you get. It’s what the prospect gets. It’s perception of your value proposition. Your offer can contribute as much as 50% or more to the success or failure of your web campaign. Many marketers are disappointed [...]

2310, 2018

Copy Tip: Explore the 5 U’s for More Powerful Copy

By |October 23, 2018|Advertising & Marketing, Direct Response Copy Tips, New Strategies and Tactics, Successful Marketing Campaigns|

Before you roll out your next marketing campaign, take a look at this quick checklist to make sure your copy has the 5 key elements needed to make a sale.   Unusual approach. Every day, your prospects see dozens, if not hundreds of messages in their postal mail, email, Facebook [...]

2310, 2018

Testing Corner: What Works Best in Email

By |October 23, 2018|Digital Marketing, New Strategies and Tactics, Successful Marketing Campaigns|

We did a 3-way test to see what worked best: List “A” = Old opens of competitors (1 year ago) List “B” = New opens (last 6 months opens) List “C” = Prospects (last 6 months) Results? A…16.64% opens/7.57% click-thru B…45.33% opens/7.71% click-thru C…0.97% open/11.32% click-thru   Lesson: Think of [...]

1910, 2018

Winter Marketing: 3 Facts Most Marketers Forget

By |October 19, 2018|Advertising & Marketing, New Strategies and Tactics, Successful Marketing Campaigns|

Here are 3 facts most marketers forget: The highest seasonal response rate occurs between the last week of December and the second week of January. From mid-December to Christmas, many marketers see a drop-off in response. Unless you have a specific Christmas promotion, pull back on digital, direct mail and [...]

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