by Craig Huey | Aug 7, 2015 | Advertising & Marketing, Direct Response Copy Tips, New Strategies and Tactics
Consider testing your direct mail package, email, banner ad, or landing page with a picture of your spokesperson. Controversial? Yes. But it’s been proven time and time again, that one of the little-known ways to increase response with consumers or business to... by Craig Huey | Aug 7, 2015 | Advertising & Marketing, News_Events
Tim Cook, CEO of Apple, is again trying to destroy effective targeted marketing. He’s attacking Google, Facebook and Twitter. “Our privacy is being attacked on multiple fronts. I’m speaking to you from Silicon Valley, where some of the most prominent and successful... by Craig Huey | Aug 7, 2015 | Direct Response Copy Tips, Latest Direct Mail
A certain percentage of direct mail is dumped. Often the problem is the carrier in a local area. Sometimes it’s at a postal facility. That’s why for our clients we monitor and track our mail for deliverability. Here is a disturbing news report this week you should... by Craig Huey | Jul 28, 2015 | Direct Response TV and Radio, Latest Direct Mail
One of the most powerful boosters of response in an email or direct mail letter is the superscript. Simply put, a superscript is placement of powerful direct response copy in the area above the salutation. It’s an incredible way to hook the reader and create a... by Craig Huey | Jul 28, 2015 | Blog, Test Results
In marketing to pastors of churches, remember that they are among the most skeptical audience you can mail to. Furthermore, they have really tough gatekeepers. As with business-to-business marketing where you have to get by an assistant, with pastors you have to get... 