by DMU | Feb 19, 2015 | Advertising & Marketing, New Strategies and Tactics, Successful Marketing Campaigns
How to get reader’s attention before they have a chance to turn away! The Marketing Challenge: EPM Communications is a publisher of research data for marketing professionals. The company does not conduct research, but compiles it from various reliable sources.... by DMU | Feb 19, 2015 | Advertising & Marketing, Successful Marketing Campaigns
Dynamic direct mail subscription promotion repositions a classic subscription product The Marketing Challenge: Yale Hirsch has one of the longest-established investment newsletters in the country, as well as the famous Stock Trader’s Almanac annual. His name is... by DMU | Feb 19, 2015 | Advertising & Marketing, Successful Marketing Campaigns
How to double your subscription base—even though all your competitors’ are shrinking by 50% or more! The Marketing Challenge: In 2002 the investment newsletter industry was suffering one of its worst years in history. The market was way down for the third straight... by DMU | Feb 19, 2015 | Advertising & Marketing, Integrated Marketing, Successful Marketing Campaigns
Direct mail postcard promotion results in a response rate of over 20% ! The Marketing Challenge: Velocity Trade needed to drive traffic to its investment show booth to introduce the benefits of its new automated trading system, FloorPass®. To accomplish this, two... by DMU | Feb 19, 2015 | Advertising & Marketing, Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics
Converting free website users to premium subscribers The Marketing Challenge: How do you convert users of a high quality free website to premium subscribers? That was the problem facing TheStreet.com with their premium offering, RealMoney. Thousands of users had...