Marketing Survival Guide: 8 Little-Known Steps for Preparing for a Disaster
Most marketers aren’t prepared for a disaster. The result: wasted money…and worse. You see, over the last 40 years, I’ve seen earthquakes, fires, floods, tornadoes, snowstorms, horrific events and terrorism distract prospects’ attention from lead generation or buying, and destroy digital, TV, radio and direct mail campaigns. Nearly every area [...]
The Tested, Proven V.I.V.A.™ Direct Marketing System
The V.I.V.A.™ (Valuable Information, Value-Added) direct marketing system is designed to: Dramatically increase your sales and profits Set your company apart with a Unique Selling Proposition (USP) Create a “branding” effect to help you gain market share Overcome skepticism and objections of buyers Rapidly expand your customer/client base Multiply sales [...]
First Timers – Email Power Strategy to Raise Response
First timers – those that are brand new inquiries or subscribers to a free newsletter – should be treated differently in your email and sales process. The first 30 days for your new email subscribers, lead or customers are the most important. During this time, they are the most responsive. [...]
What is Direct Marketing? Dispelling False Assumptions
Direct Marketing (DM) involves the science and techniques used in accountable, response-driven marketing. It’s not based on clever copy or pretty graphics – It’s based on proven techniques that really work to get a response. My ad agency leverages decades of direct marketing experience in every campaign. We provide each [...]
Marketing Blunder: Avoiding the Uncomfortable in Lead Generation
After you generate a lead, then what? You close the sale. It seems like obvious advice, but I’ve seen so many people who forget this simple rule by avoiding the uncomfortable. Many marketers make this terrible marketing blunder on the follow-up – they act as if they’re trying to generate [...]
Marketing Survival Guide: 8 Little-Known Steps for Preparing for a Disaster
Most marketers aren’t prepared for a disaster. The result: wasted money…and worse. You see, over the last 40 years, I’ve [...]
The Tested, Proven V.I.V.A.™ Direct Marketing System
The V.I.V.A.™ (Valuable Information, Value-Added) direct marketing system is designed to: Dramatically increase your sales and profits Set your company [...]
First Timers – Email Power Strategy to Raise Response
First timers – those that are brand new inquiries or subscribers to a free newsletter – should be treated differently [...]
What is Direct Marketing? Dispelling False Assumptions
Direct Marketing (DM) involves the science and techniques used in accountable, response-driven marketing. It’s not based on clever copy or [...]
Marketing Blunder: Avoiding the Uncomfortable in Lead Generation
After you generate a lead, then what? You close the sale. It seems like obvious advice, but I’ve seen so [...]