Direct Response Copy Tip: Use Hot Words to Lift Response
When writing copy for your direct marketing campaign, you only have a few minutes or even a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. Online or print, words have a powerful impact. As your prospects read, the copy must continue [...]
Testing Corner: Subject Lines for Your “Follow Up” Email
When you "follow up" with prospects, always test different assets. Test headlines, graphics, copy, and more. Always test. In every campaign I create, I follow up direct mail with an integrated email series – a targeted email series that reminds recipients of what they discovered in their mailboxes. For these [...]
Why You Should Test: 4 Surprising Test Results to Help You Market Better
Your ad isn’t aimed at everybody who sees it—just the prospects for your product. 75% of the success or failure of your digital ads, direct mail piece, landing page, video script is the headline. Use your headline and illustration to grab your prospects’ attention and induce them to read the [...]
Why a Magalog can dramatically boost your response sales and profit [Video Brief]
Direct mail is a powerful tool to generate leads, sales and profits with todays Advanced Data Modeling (ADM) and integrated multi-channel marketing, it’s a key to unlay new sales and marketing. But direct mail has a variety of formats. Some produce better newsletters than others. Having created thousands of direct [...]
Copy Corner: Preemptive Copy and Risk
Your prospect hates risk. This is especially the case with business-to-business marketing where the reputation or career is on the line. But consumers also hate risk. Remember, your prospects can’t see you. They can’t see your product or the service you’re selling. They don’t know you personally. Generating leads and [...]
Direct Response Copy Tip: Use Hot Words to Lift Response
When writing copy for your direct marketing campaign, you only have a few minutes or even a few seconds to [...]
Testing Corner: Subject Lines for Your “Follow Up” Email
When you "follow up" with prospects, always test different assets. Test headlines, graphics, copy, and more. Always test. In every [...]
Why You Should Test: 4 Surprising Test Results to Help You Market Better
Your ad isn’t aimed at everybody who sees it—just the prospects for your product. 75% of the success or failure [...]
Why a Magalog can dramatically boost your response sales and profit [Video Brief]
Direct mail is a powerful tool to generate leads, sales and profits with todays Advanced Data Modeling (ADM) and integrated [...]
Copy Corner: Preemptive Copy and Risk
Your prospect hates risk. This is especially the case with business-to-business marketing where the reputation or career is on the [...]