Copy Tip: The Incredible Power of NOW
One of the most highly effective words in the direct marketer’s dictionary is the word “now.” The word “now” added to your copy can add a supercharged boost to your response rates. The mere addition of that one little three-letter word can convey a subtle immediacy to your copy. Take [...]
Testing Corner: Email Subject Lines That Boost Response
Testing is critical to any marketing campaign. This applies to graphics, copy, and more. Always test – your results will show you how to boost response…and profits. Here is a test for email subject lines that we recently used for an investment newsletter client: Subject line A: Tech Revolution Megatrend [...]
Supreme Court Shocker: Destroying Small Businesses and Costing Consumers More – 6 Sad Realities
The U.S. Supreme Court just destroyed many existing small businesses and start-up dreams. The bizarre 5-4 ruling will also result in higher costs for every online purchase in America. Here are 6 sad realities you should know: Online sales taxes are coming. The Supreme Court ruled in South Dakota v. [...]
Come Hear Me Speak on “How to Grow Your Company Under Trump” at FreedomFest on July 14th
I hope you can come to the FreedomFest Conference – at the Paris Las Vegas Hotel and Casino in Las Vegas. On Saturday, July 14th, I’ll be speaking at 4:00-4:50 PM on How to Grow Your Company Under Trump: 12 New Trends in Marketing and Advertising. Also speaking at the [...]
Over 5,000 Subscribers/Members in Less than 6 Months: How One Mature Product Was Able to Dramatically Increase New Subscribers and Members
In many ways, marketing a mature product is different than launching a brand-new product or a relatively new product in the marketplace. Your core audience is already familiar with a mature product. And that’s one of the great distinctives. Your core audience has already made assumptions about the product, they [...]
Copy Tip: The Incredible Power of NOW
One of the most highly effective words in the direct marketer’s dictionary is the word “now.” The word “now” added [...]
Testing Corner: Email Subject Lines That Boost Response
Testing is critical to any marketing campaign. This applies to graphics, copy, and more. Always test – your results will [...]
Supreme Court Shocker: Destroying Small Businesses and Costing Consumers More – 6 Sad Realities
The U.S. Supreme Court just destroyed many existing small businesses and start-up dreams. The bizarre 5-4 ruling will also result [...]
Come Hear Me Speak on “How to Grow Your Company Under Trump” at FreedomFest on July 14th
I hope you can come to the FreedomFest Conference – at the Paris Las Vegas Hotel and Casino in Las [...]
Over 5,000 Subscribers/Members in Less than 6 Months: How One Mature Product Was Able to Dramatically Increase New Subscribers and Members
In many ways, marketing a mature product is different than launching a brand-new product or a relatively new product in [...]