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Blog2025-03-18T13:51:10-06:00
1207, 2018

Copy Tip: The Incredible Power of NOW

By |July 12, 2018|Successful Marketing Campaigns|

One of the most highly effective words in the direct marketer’s dictionary is the word “now.” The word “now” added to your copy can add a supercharged boost to your response rates. The mere addition of that one little three-letter word can convey a subtle immediacy to your copy. Take [...]

1207, 2018

Testing Corner: Email Subject Lines That Boost Response

By |July 12, 2018|Test Results|

Testing is critical to any marketing campaign. This applies to graphics, copy, and more. Always test – your results will show you how to boost response…and profits. Here is a test for email subject lines that we recently used for an investment newsletter client: Subject line A: Tech Revolution Megatrend [...]

2706, 2018

Supreme Court Shocker: Destroying Small Businesses and Costing Consumers More – 6 Sad Realities

By |June 27, 2018|Advertising & Marketing, Current Events|

The U.S. Supreme Court just destroyed many existing small businesses and start-up dreams. The bizarre 5-4 ruling will also result in higher costs for every online purchase in America. Here are 6 sad realities you should know: Online sales taxes are coming. The Supreme Court ruled in South Dakota v. [...]

2706, 2018

Over 5,000 Subscribers/Members in Less than 6 Months: How One Mature Product Was Able to Dramatically Increase New Subscribers and Members

By |June 27, 2018|Advertising & Marketing, Integrated Marketing, New Strategies and Tactics, Successful Marketing Campaigns|

In many ways, marketing a mature product is different than launching a brand-new product or a relatively new product in the marketplace. Your core audience is already familiar with a mature product. And that’s one of the great distinctives. Your core audience has already made assumptions about the product, they [...]

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