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Blog2025-03-18T13:51:10-06:00
2307, 2018

Salutations Are a Powerful Way to Boost Response

By |July 23, 2018|Direct Response Copy Tips, New Strategies and Tactics|

Be selective in your salutation for a website, direct mail letter or email. Avoid, at all costs, using those trite, stuffy openings like “Dear Friend.” Instead, personalize your opening. For example, “Dear Software Engineer,” “Dear Art Collector,” “Dear Tennis Nut,” “Dear Executive” or “Dear World Traveler” can help you zero [...]

1607, 2018

My Talk on Equity Crowdfunding and Multichannel Integrated Marketing at FreedomFest

By |July 16, 2018|Advertising & Marketing, Digital Marketing, JOBS Act, New Strategies and Tactics, Successful Marketing Campaigns|

At FreedomFest, business owners, venture capitalists, and marketing directors from all over the world heard Caleb and myself talking about the new breakthrough innovations in advertising and marketing. If you want to stay one step ahead of what’s happening in the marketing world, I encourage you to get my new [...]

1207, 2018

Premiums Boost Response for Direct Mail, Email, TV, Radio, Facebook, Pre-Rolls, Native Ads-Really Everything.

By |July 12, 2018|Successful Marketing Campaigns|

Premiums are a secret weapon to supercharging your response. Whether marketing to business to business or consumers, this critical but often-overlooked tactic will increase your response. When choosing your premium, keep in mind that test after test has shown that the very best premiums are usually those that are editorial, [...]

1207, 2018

Market Survival Guide: 6 Little-Known Steps for Preparing for a Disaster

By |July 12, 2018|Successful Marketing Campaigns|

Most marketers aren’t prepared for a disaster. The result: wasted money…and worse. You see, over the last 40 years, I’ve seen earthquakes, fires, floods, tornadoes, snowstorms, horrific events and terrorism, distract prospects’ attention from lead generation or buying, and destroy digital, TV, radio and direct mail campaigns. Nearly every area [...]

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