The Offer: Little Known Secret for Supercharging your Response [Crowdfunding Campaign]
Let me tell you about a powerful marketing secret that can drastically boost your responses—it’s your offer. Most marketers make two big mistakes: They give little or no thought to the offer They don’t think outside-the-box on the offer The offer isn’t what you get. It’s what the [...]
Leads and Conversion: Persuading the wealthy to do something they weren’t expecting [Morningstar Resort]
I got a call seeking help. The marketing director needed more leads … and especially higher conversion rates. Many marketers want to increase leads, but lower the cost per lead. And most marketers want to increase their conversion rate. Both efforts can be done by using advanced direct response [...]
New Product Launch: 7 Powerful Keys to Succeed [Checklist]
New product launches are never easy. They need to be done right. Having helped over 300 companies launch a new company or launch a new product, I’ve identified 7 keys to a successful product launch. Here’s a 7-point checklist based on my success with The Weather Channel. [...]
“I read the whole book. Fantastic. Absolutely brilliant! Amazing, just great stuff.”
That’s what Ken Gerbino said about my latest book. The book’s focus is on investment/financial marketing – specifically, equity crowdfunding. However, it’s a concise, quick overview for any marketer or company president no matter what your product or service. It’s called 23 Equity Crowdfunding Secrets to Raising [...]
Hillary’s list rental strategy
For my clients, I generate list rental income from their postal or email list. It’s a cash cow … and the list owner always approves of the one-time rental of their list. But Hillary Clinton has done a unique twist on making list money. More than $2 million [...]
The Offer: Little Known Secret for Supercharging your Response [Crowdfunding Campaign]
Let me tell you about a powerful marketing secret that can drastically boost your responses—it’s your offer. Most marketers [...]
Leads and Conversion: Persuading the wealthy to do something they weren’t expecting [Morningstar Resort]
I got a call seeking help. The marketing director needed more leads … and especially higher conversion rates. Many [...]
New Product Launch: 7 Powerful Keys to Succeed [Checklist]
New product launches are never easy. They need to be done right. Having helped over 300 companies launch a [...]
“I read the whole book. Fantastic. Absolutely brilliant! Amazing, just great stuff.”
That’s what Ken Gerbino said about my latest book. The book’s focus is on investment/financial marketing – specifically, equity [...]
Hillary’s list rental strategy
For my clients, I generate list rental income from their postal or email list. It’s a cash cow … and [...]