4 Little-Known Ways to Combat Email Fatigue
How can you prevent email list fatigue to leads and customers? The key is this little-known, but powerful strategy … Condition your readers to see each of your communications as giving them value: Increasing their bottom line Making life more enjoyable Satisfying an immediate need Here are the top 4 [...]
Warning: Not Following Up with New Customers is Death to Your Future Sales
How well do you follow up when your customers purchase or order a product or service through your website? If all you do is send them what they ordered, you might be missing out on a golden opportunity to communicate with them and retain them as long-time customers, instead of [...]
Copy Tip: Build SPECIFICS into your headlines and subheads
Use the right words to say exactly what you mean - for greater response! Mark Twain once said, “The difference between the right word and almost the right word is really a large matter - it’s the difference between lightning and a lightning bug.” It’s imperative your copy uses the [...]
Testing Corner: Picking the Right Price Can Dramatically Boost Your Sales
Sometimes even a few cents can have a big impact on sales. Case in point: American Express Publishing tested three price points for one of its publications. Three of the prices were within 5 cents of each other. The biggest range in price was 50 cents. But the results were [...]
Little-Known Copy Formula to Boost Your Response [video]
Copy formulas help you create more profitable marketing and advertising. I just reviewed copy for some clients...making sure they followed...and did not violate....specific direct response copy formulas. Direct response copy is a time-tested, proven approach to writing copy that compels your prospects to action. More than any other writing style, [...]
4 Little-Known Ways to Combat Email Fatigue
How can you prevent email list fatigue to leads and customers? The key is this little-known, but powerful strategy … [...]
Warning: Not Following Up with New Customers is Death to Your Future Sales
How well do you follow up when your customers purchase or order a product or service through your website? If [...]
Copy Tip: Build SPECIFICS into your headlines and subheads
Use the right words to say exactly what you mean - for greater response! Mark Twain once said, “The difference [...]
Testing Corner: Picking the Right Price Can Dramatically Boost Your Sales
Sometimes even a few cents can have a big impact on sales. Case in point: American Express Publishing tested three [...]
Little-Known Copy Formula to Boost Your Response [video]
Copy formulas help you create more profitable marketing and advertising. I just reviewed copy for some clients...making sure they followed...and [...]