Must-Read Book for Every Marketer – Especially Those Marketing to Investors or the Mature Market
You’ll find a goldmine of marketing secrets in my new book, 23 Equity Crowdfunding Secrets to Raising Capital. It’s a 152-page roadmap to successful marketing. The primary advice: Those wanting to raise capital under the equity crowdfunding/JOBS Act. Secondary advice: Marketers interested in the newest breakthroughs, especially with investors and [...]
Unique B to B Marketing Strategy Targets Corporate Decision Makers, Scoring Big Response
Doing something difficult… Doing something your competitors aren’t doing… Doing something that shakes up the order… That’s what Surf Control did with their 28-page magalog. Surf Control is a global provider of corporate security software. One of their products is SuperScout, an internet filter that competes in a tough market [...]
6 Tested and Proven Web Marketing Offer Strategies
The offer is critical to your marketing and advertising success. Your offer isn’t what you get. It’s what the prospect gets. It’s perception of your value proposition. Your offer can contribute as much as 50% or more to the success or failure of your web campaign. Many marketers are disappointed [...]
Copy Tip: Explore the 5 U’s for More Powerful Copy
Before you roll out your next marketing campaign, take a look at this quick checklist to make sure your copy has the 5 key elements needed to make a sale. Unusual approach. Every day, your prospects see dozens, if not hundreds of messages in their postal mail, email, Facebook [...]
Testing Corner: What Works Best in Email
We did a 3-way test to see what worked best: List “A” = Old opens of competitors (1 year ago) List “B” = New opens (last 6 months opens) List “C” = Prospects (last 6 months) Results? A…16.64% opens/7.57% click-thru B…45.33% opens/7.71% click-thru C…0.97% open/11.32% click-thru Lesson: Think of [...]
Must-Read Book for Every Marketer – Especially Those Marketing to Investors or the Mature Market
You’ll find a goldmine of marketing secrets in my new book, 23 Equity Crowdfunding Secrets to Raising Capital. It’s a [...]
Unique B to B Marketing Strategy Targets Corporate Decision Makers, Scoring Big Response
Doing something difficult… Doing something your competitors aren’t doing… Doing something that shakes up the order… That’s what Surf Control [...]
6 Tested and Proven Web Marketing Offer Strategies
The offer is critical to your marketing and advertising success. Your offer isn’t what you get. It’s what the prospect [...]
Copy Tip: Explore the 5 U’s for More Powerful Copy
Before you roll out your next marketing campaign, take a look at this quick checklist to make sure your copy [...]
Testing Corner: What Works Best in Email
We did a 3-way test to see what worked best: List “A” = Old opens of competitors (1 year ago) [...]