Skyrocketing Tax Rates, Socialism, and Small Businesses: Watch My Fox News Interview [video]
I recently went on Fox News to talk about the skyrocketing tax rates in California and other socialist-leaning states…and why small businesses are leaving in droves. In fact, as I explain in my interview, 5.5 businesses leave California every week. This is horrific. Outrageous. But with high state taxes and [...]
Case Study: 6 Key Strategies For Chevron’s Winning Campaign
Your marketing will achieve higher response when you combine powerful content with direct response copy. I always encourage companies to add value to their marketing…and they achieve better, higher results. Take Chevron. Chevron approached me with a marketing problem. When you have thousands of employees, how do you communicate to them [...]
Testing Corner: Use Specifics in Email Subject Lines For Better Response
Specific details get a better response. Your prospects want to see proof of your claim – in the form of statistics and percentages. This applies to your headlines, your body copy and your email subject lines. Take a look at the following test I ran for an email campaign for [...]
21 Rules For Creating a Profit-Boosting Direct Response Video
Video communicates your offer unlike any other market medium. Video brings your product or service to life with demonstrations, testimonials and benefits in action. It’s a powerful way to deliver your message to prospects—and generate leads and sales. Video also lends credibility to your offer, a critical key to earning [...]
Copy Tip: 6 Powerful Direct Response Copy Formulas
Direct response copy lifts response. It gets the attention of your prospects. It persuades them of the benefits of your product or service. And it helps boost business. How do you write it? Watch this video with 6 direct response copy formulas that you can use to create powerful, response-boosting [...]
Skyrocketing Tax Rates, Socialism, and Small Businesses: Watch My Fox News Interview [video]
I recently went on Fox News to talk about the skyrocketing tax rates in California and other socialist-leaning states…and why [...]
Case Study: 6 Key Strategies For Chevron’s Winning Campaign
Your marketing will achieve higher response when you combine powerful content with direct response copy. I always encourage companies to [...]
Testing Corner: Use Specifics in Email Subject Lines For Better Response
Specific details get a better response. Your prospects want to see proof of your claim – in the form of [...]
21 Rules For Creating a Profit-Boosting Direct Response Video
Video communicates your offer unlike any other market medium. Video brings your product or service to life with demonstrations, testimonials [...]
Copy Tip: 6 Powerful Direct Response Copy Formulas
Direct response copy lifts response. It gets the attention of your prospects. It persuades them of the benefits of your [...]