4 Surprising Facts About Bitcoin and Cryptocurrency: What You Need to Know Now
Have you heard the word “bitcoin” any time recently? What about “ethereum”? Cryptocurrency—and blockchain (the system bitcoin is used for) has been dismissed as a fad… But this system of currency and exchange is no trend. It may transform the way the world’s financial systems run, the economy and the [...]
Case Study: How One Box Subscription Service is Making Marketing Blunders…And What You Can Learn from Their Mistakes
Many box subscription services are booming...but most are failing. Why? Because they do their marketing wrong. Here is a basic rule: Great product ideas can stumble and fail with mediocre or poor marketing or advertising. Sadly, bad product ideas can succeed and grow with great marketing. Many box subscription services [...]
Pre-Roll Profits: The Awesome Commercial Before the Video
Let me tell you a little marketing secret: It’s one of the most powerful ways to be able to generate leads or create sales today. It’s the awesome and amazing commercial before the video that you see on YouTube and other videos that you may be watching. This is called [...]
Copy Corner: Social Engineering
A deadly mistake many marketers make is trying to change their prospects’ attitudes, rather than using prospects’ own views as a tool to sell the product or service. The fact is, trying to change attitudes during a sales pitch simply doesn’t work. Trying to change beliefs and attitudes recalls the [...]
Testing Corner: The Power of the Visual
Let me share a B to B test I did for lead generation. I created a magalog for a software security company called SurfControl. A magalog is a direct mail piece that looks and feels like a magazine—but it’s a sales piece (see my video briefing here). The magalog was [...]
4 Surprising Facts About Bitcoin and Cryptocurrency: What You Need to Know Now
Have you heard the word “bitcoin” any time recently? What about “ethereum”? Cryptocurrency—and blockchain (the system bitcoin is used for) [...]
Case Study: How One Box Subscription Service is Making Marketing Blunders…And What You Can Learn from Their Mistakes
Many box subscription services are booming...but most are failing. Why? Because they do their marketing wrong. Here is a basic [...]
Pre-Roll Profits: The Awesome Commercial Before the Video
Let me tell you a little marketing secret: It’s one of the most powerful ways to be able to generate [...]
Copy Corner: Social Engineering
A deadly mistake many marketers make is trying to change their prospects’ attitudes, rather than using prospects’ own views as [...]
Testing Corner: The Power of the Visual
Let me share a B to B test I did for lead generation. I created a magalog for a software [...]