Direct Mail Secret [Video Brief]
I’ve mailed over 12 million direct mail pieces so far this year for clients. For each campaign, I test important variables to see what works best – what can increase response. But there is one thing I’ve tested so many times with the same results, I don’t need [...]
Magalog or Newsalog or Envelope Mailing…Which Format Will Produce the Highest Return?
Direct mail marketing is the backbone of many marketers today. If you haven’t tried direct mail lately – or haven’t tried it at all – it has undergone a massive shift, increasing response rates, and producing leads and sales far better than 10 years ago. Why? Largely because of advanced [...]
Trump: Time to Privatize the Post Office?
The United States Postal Service is appallingly dysfunctional. It wastes your tax dollars with inefficient business practices and wasteful spending… It’s headed towards a $65 billion taxpayer bailout… And, typical of any bureaucracy, it’s resistant to any sort of change or positive progress… Now, President Trump is taking action against [...]
Marketing and Advertising to Investors and the Wealthy
I just finished a guide book to marketing to the investors and the wealthy. The book is aimed at equity crowdfunding, but the content is for all marketers. Besides explaining crowdfunding/the JOBS Act, the book gives a concise action plan for: Integrated/Multichannel marketing (Chapter 5) Custom Lists: The Power of [...]
Salutations Are a Powerful Way to Boost Response
Be selective in your salutation for a website, direct mail letter or email. Avoid, at all costs, using those trite, stuffy openings like “Dear Friend.” Instead, personalize your opening. For example, “Dear Software Engineer,” “Dear Art Collector,” “Dear Tennis Nut,” “Dear Executive” or “Dear World Traveler” can help you zero [...]
Direct Mail Secret [Video Brief]
I’ve mailed over 12 million direct mail pieces so far this year for clients. For each campaign, I test [...]
Magalog or Newsalog or Envelope Mailing…Which Format Will Produce the Highest Return?
Direct mail marketing is the backbone of many marketers today. If you haven’t tried direct mail lately – or haven’t [...]
Trump: Time to Privatize the Post Office?
The United States Postal Service is appallingly dysfunctional. It wastes your tax dollars with inefficient business practices and wasteful spending… [...]
Marketing and Advertising to Investors and the Wealthy
I just finished a guide book to marketing to the investors and the wealthy. The book is aimed at equity [...]
Salutations Are a Powerful Way to Boost Response
Be selective in your salutation for a website, direct mail letter or email. Avoid, at all costs, using those trite, [...]