Testing Corner: Long, Copy-Heavy Emails Win Over HTML Emails
Short, HTML-designed emails might look nice...but do they get a response? Many companies are afraid to write longer emails...thinking they won't get a response. It may seem counterintuitive, but long, copy-heavy emails will usually get better results than short, beautifully designed emails. Here is an example of a typical email [...]
Copy Blunder to Avoid – Short Copy Kills Response
Short copy kills response. That’s right – long copy usually produces better response. But I do believe some sentences in the copy must be short. In fact, many direct response copywriters make a vital blunder in starting copy on a direct mail letter, email, ad, or website with a long [...]
New Advanced Data Modeling Breakthroughs for More Profitable Response
The best results for direct mail and digital marketing come from targeting your audience with transactional meta-data. Many new advances have been made in refining data, helping you to do two things with data modeling: Increase your response…and profitability. Enlarge your prospect universe while eliminating wasted marketing dollars on non-prospects. [...]
Catalog Boom: 8 Little-Known Ways a Catalog Can Create Skyrocketing Sales and Profitability
A catalog can create skyrocketing sales and profitability. And, they are experiencing an invisible and little-known boom. What is their #1 reason for success? The catalog gives value to the prospect … and company. In fact, one of the fundamental rules or principles in successful marketing is to give value. [...]
Must-Read Book for Every Marketer – Especially Those Marketing to Investors
You’ll find a goldmine of marketing secrets in my new book, 23 Equity Crowdfunding Secrets to Raising Capital. It’s a 152-page roadmap to successful marketing. The primary advice: Those wanting to raise capital under the equity crowdfunding/JOBS Act. Secondary advice: Marketers interested in the newest breakthroughs, especially with investors and [...]
Testing Corner: Long, Copy-Heavy Emails Win Over HTML Emails
Short, HTML-designed emails might look nice...but do they get a response? Many companies are afraid to write longer emails...thinking they [...]
Copy Blunder to Avoid – Short Copy Kills Response
Short copy kills response. That’s right – long copy usually produces better response. But I do believe some sentences in [...]
New Advanced Data Modeling Breakthroughs for More Profitable Response
The best results for direct mail and digital marketing come from targeting your audience with transactional meta-data. Many new advances [...]
Catalog Boom: 8 Little-Known Ways a Catalog Can Create Skyrocketing Sales and Profitability
A catalog can create skyrocketing sales and profitability. And, they are experiencing an invisible and little-known boom. What is their [...]
Must-Read Book for Every Marketer – Especially Those Marketing to Investors
You’ll find a goldmine of marketing secrets in my new book, 23 Equity Crowdfunding Secrets to Raising Capital. It’s a [...]