Paper Shortage/ Price Hike Alert
After the Obama recession/stagnation, paper mills went out of business and paper demand went down. But with the Trump tax cuts/economic boom, paper demand is now up. For example, my clients quadrupled their paper usage from 2012 to 2016. This has put a huge squeeze on paper supply, availability and [...]
The Death of Tracking Cookies? Digital Crackdown May Make Advertising Online More Difficult
The death of cookies? Cookies are the tracking devices that advertisers and marketers place on web pages to tag potential customers. But a recent study found that 64% of tracking cookies are blocked or deleted by web browsers such as Safari or Chrome. Rejection rates on mobile devices are significantly [...]
Image Advertising vs. Direct Response Marketing [video]
What's the #1 mistake that most advertisers and marketers make? They use image based advertising...relying on pretty graphics and short, cute copy rather than direct response marketing. Direct response marketing is the only way to get an effective, accountable response...and dramatically increase profits at a cost-effective cost-per-lead and cost-per-sale. Watch [...]
Video and Landing Pages: A Powerful Strategy to Maximize Return
Videos are awesome. I have created over 400 videos for clients, many of them with the same quality as a TV commercial. After all, I have created dozens of TV commercials, and even 13 infomercials. TV/video strategy used to maximize return is something that I have studied and helped perfect [...]
Facebook Under Attack…What’s Next?
For my clients, I spend hundreds of thousands of dollars on Facebook every month. So, what does this mean to marketers—and to everyone else? In Washington DC, there was an interrogation. Two days of intense hearings, one by the Senate, one by the House. It was brutal, but not as [...]
Paper Shortage/ Price Hike Alert
After the Obama recession/stagnation, paper mills went out of business and paper demand went down. But with the Trump tax [...]
The Death of Tracking Cookies? Digital Crackdown May Make Advertising Online More Difficult
The death of cookies? Cookies are the tracking devices that advertisers and marketers place on web pages to tag potential [...]
Image Advertising vs. Direct Response Marketing [video]
What's the #1 mistake that most advertisers and marketers make? They use image based advertising...relying on pretty graphics and short, [...]
Video and Landing Pages: A Powerful Strategy to Maximize Return
Videos are awesome. I have created over 400 videos for clients, many of them with the same quality as a [...]
Facebook Under Attack…What’s Next?
For my clients, I spend hundreds of thousands of dollars on Facebook every month. So, what does this mean to [...]