Copy Tip: The #1 Way to Appeal to Your Prospects
The next time you sit down to write your sales copy, remember that an excellent way to appeal to your prospects is by addressing how your product or service will boost their self-image and self-respect. Some ways of doing this are: Finance – Any ad can say “You’ll make money.” [...]
Testing Corner: Which Magalog Headline Worked the Best?
An effective, response-boosting headline is critical to any marketing campaign. You might write a lengthy landing page … or a 20-page magalog … but if your prospects aren’t immediately captivated by your headline, they won’t keep reading. And you’ll miss out on gaining a new lead … and potential new [...]
How One B2B Catalog Achieved Skyrocketing Sales with 8 Direct Response Solutions
One of the fundamental rules or principles in successful marketing is to give value. Value increases response. Value increases profitability. Value increases loyalty. Most marketers do not give value. Instead, they sell. Selling may achieve a certain level of response. But selling doesn’t achieve maximum response. Super Circuits is a [...]
Paper Shortage/ Price Hike Alert
After the Obama recession/stagnation, paper mills went out of business and paper demand went down. But with the Trump tax cuts/economic boom, paper demand is now up. For example, my clients quadrupled their paper usage from 2012 to 2016. This has put a huge squeeze on paper supply, availability and [...]
The Death of Tracking Cookies? Digital Crackdown May Make Advertising Online More Difficult
The death of cookies? Cookies are the tracking devices that advertisers and marketers place on web pages to tag potential customers. But a recent study found that 64% of tracking cookies are blocked or deleted by web browsers such as Safari or Chrome. Rejection rates on mobile devices are significantly [...]
Copy Tip: The #1 Way to Appeal to Your Prospects
The next time you sit down to write your sales copy, remember that an excellent way to appeal to your [...]
Testing Corner: Which Magalog Headline Worked the Best?
An effective, response-boosting headline is critical to any marketing campaign. You might write a lengthy landing page … or a [...]
How One B2B Catalog Achieved Skyrocketing Sales with 8 Direct Response Solutions
One of the fundamental rules or principles in successful marketing is to give value. Value increases response. Value increases profitability. [...]
Paper Shortage/ Price Hike Alert
After the Obama recession/stagnation, paper mills went out of business and paper demand went down. But with the Trump tax [...]
The Death of Tracking Cookies? Digital Crackdown May Make Advertising Online More Difficult
The death of cookies? Cookies are the tracking devices that advertisers and marketers place on web pages to tag potential [...]