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Blog2025-03-18T13:51:10-06:00
1704, 2018

The Death of Tracking Cookies? Digital Crackdown May Make Advertising Online More Difficult

By |April 17, 2018|Advertising & Marketing, Digital Marketing, New Strategies and Tactics, Successful Marketing Campaigns|

The death of cookies? Cookies are the tracking devices that advertisers and marketers place on web pages to tag potential customers. But a recent study found that 64% of tracking cookies are blocked or deleted by web browsers such as Safari or Chrome. Rejection rates on mobile devices are significantly [...]

1704, 2018

Image Advertising vs. Direct Response Marketing [video]

By |April 17, 2018|Advertising & Marketing, Successful Marketing Campaigns|

What's the #1 mistake that most advertisers and marketers make? They use image based advertising...relying on pretty graphics and short, cute copy rather than direct response marketing. Direct response marketing is the only way to get an effective, accountable response...and dramatically increase profits at a cost-effective cost-per-lead and cost-per-sale. Watch [...]

1204, 2018

Facebook Under Attack…What’s Next?

By |April 12, 2018|Current Events|

For my clients, I spend hundreds of thousands of dollars on Facebook every month. So, what does this mean to marketers—and to everyone else? In Washington DC, there was an interrogation. Two days of intense hearings, one by the Senate, one by the House. It was brutal, but not as [...]

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