Warning: Top 10 States Worst to have a business/live [and the 10 best]
Socialism… The Nanny State… Statism… These terms best describe governments that abuse freedom of choice … and that restrict and limit religious freedom and economic freedom. When governments restrict individual freedoms: Economic opportunity is stifled Everyone – especially the middle class and the poor – is impacted by higher costs [...]
Magalog: Why you should test it.
Whether B-to-B or consumer marketing, magalogs could produce breakthrough results for you. I’ve seen them more than double response for marketers. If you have a new product launch… Or have flat returns… Or want to try direct mail… Or have a mature product that needs [...]
Marketing to Investors for Crowdfunding?
My book, “23 Equity Crowdfunding Secrets to Raising Capital” is the only comprehensive marketing guide for equity crowdfunding. But it’s much more. It’s a roadmap to successfully marketing to investors. In this book, I outline online and traditional media, strategies and tactics that are proven to generate [...]
Paper Shortage Escalates – Printing Strategy Surcharge
If you’re using direct mail, beware. A paper shortage has hit us. Coated and newsprint are becoming the hardest to get…And as the election approaches, the shortage will get worse. If you use newsprint for a newsalog, advance paper buying is essential. A lot of this [...]
Personality: Little Known Way to Increase Response [Controversy Exposed]
Consider testing your direct mail package, email, Facebook banner ad or landing page with a picture of your spokesperson. Controversial? Yes – for many marketers. But it’s been proven time and time again that one of the little-known ways to increase response with consumers or business-to-business is to [...]
Warning: Top 10 States Worst to have a business/live [and the 10 best]
Socialism… The Nanny State… Statism… These terms best describe governments that abuse freedom of choice … and that restrict and [...]
Magalog: Why you should test it.
Whether B-to-B or consumer marketing, magalogs could produce breakthrough results for you. I’ve seen them more than double response [...]
Marketing to Investors for Crowdfunding?
My book, “23 Equity Crowdfunding Secrets to Raising Capital” is the only comprehensive marketing guide for equity crowdfunding. But [...]
Paper Shortage Escalates – Printing Strategy Surcharge
If you’re using direct mail, beware. A paper shortage has hit us. Coated and newsprint are becoming the [...]
Personality: Little Known Way to Increase Response [Controversy Exposed]
Consider testing your direct mail package, email, Facebook banner ad or landing page with a picture of your spokesperson. [...]