Premium Boost Response for Direct Mail, Email, Pre-Rolls, Meta, Native Ads-Really Everything – How Wine of the Month Club and Other Companies Boosted Response Using Premiums
Premiums are a secret weapon to supercharging your response. Whether marketing to business to business or consumers, this critical but often-overlooked tactic will increase your response. When choosing your premium, keep in mind that test after test has shown that the very best premiums are usually those that are editorial, [...]
Copy Tip: The Deadly?
Seldom do I write or allow a ? mark in the headline or even copy of an ad. Why? Because it can be deadly. It can depress response. Let me give you an example: Have you ever dreamed of owning your own business? A headline like this immediately cancels out [...]
Testing Corner: “Teases” That Make a Difference
Good tease copy always generate response Be creative in your copy… The Test: This week, let’s look at two pay-per-click ad headlines for the book, 46 Ways to Raise Prices: Headline A read: “The easiest price increase you’ll ever make or your money back.” Headline B read: “The secrets of making customers [...]
Leads and Conversion: Persuading the Wealthy to Do Something They Weren’t Expecting [Morningstar Resort]
I got a call seeking help. The marketing director needed more leads … and especially higher conversion rates. Many marketers want to increase leads, but lower the cost per lead. And most marketers want to increase their conversion rate. Both efforts can be done by using advanced direct response techniques. [...]
2 Things You Should Know about Social Media to Unlock Explosive Growth
Social Media Dominates TV: The #1 Channel Driving Purchases Today That’s right, social media is the new king of influence! Did you know that social media has officially overtaken TV as the top way people make purchasing decisions? Social media influences a staggering 43% of consumers, with TV coming in [...]
Premium Boost Response for Direct Mail, Email, Pre-Rolls, Meta, Native Ads-Really Everything – How Wine of the Month Club and Other Companies Boosted Response Using Premiums
Premiums are a secret weapon to supercharging your response. Whether marketing to business to business or consumers, this critical but [...]
Copy Tip: The Deadly?
Seldom do I write or allow a ? mark in the headline or even copy of an ad. Why? Because [...]
Testing Corner: “Teases” That Make a Difference
Good tease copy always generate response Be creative in your copy… The Test: This week, let’s look at two pay-per-click ad [...]
Leads and Conversion: Persuading the Wealthy to Do Something They Weren’t Expecting [Morningstar Resort]
I got a call seeking help. The marketing director needed more leads … and especially higher conversion rates. Many marketers [...]
2 Things You Should Know about Social Media to Unlock Explosive Growth
Social Media Dominates TV: The #1 Channel Driving Purchases Today That’s right, social media is the new king of influence! [...]