5 Short Little-Known Things Every President & Marketer Should Know
Key Takeaways: Google is finally pushing AI Search. Eddie Bauer changed their logo for easier reading for Gen Z. Delta may be changing AI pricing. FTC “Click to Cancel” rule is cancelled by Court. Pause ads get new traction. Here are 5 short, but powerful things you should know: [...]
How You Can Listen to Any DMU Article
Key Takeaways: You can listen to any Direct Marketing Update (DMU) article instead of reading it. It’s ideal for multitaskers or those who prefer audio content. This feature works seamlessly on Safari and Microsoft Edge browsers. If you use Safari or Microsoft Edge for your browser, there’s an important [...]
Direct Mail Secret to Boosting Response… or Heresy? [VIDEO]
Key Takeaways: Back-of-envelope copy can boost response rates by up to 15%. Though unconventional this tactic stimulates curiosity and encourages many executives to open the envelope. It’s a profitable direct marketing tool that adds an extra opportunity to persuade before the envelope is even opened. One of the little-known [...]
E-Commerce Big Dollar Purchases: Mobile or Desktop?
Key Takeaways: Desktop shoppers spend more Bigger purchases happen on desktop Mobile dominates browsing and quick buys: Purchase behavior varies by category A new study on the State of e-commerce Discovery analyzed consumer trends based on over 2.9 billion e-commerce sessions globally. The data was culled from an e-commerce [...]
Testing Corner: Which Headline Increased Response by 61%?
This week let’s do this backward. I will tell you the results of a Magalog cover test, and then you tell me what elements you think increase response. Remember, a magalog looks like a magazine, but it’s a sales piece (Click HERE for a short video.) Take a look at the following [...]
5 Short Little-Known Things Every President & Marketer Should Know
Key Takeaways: Google is finally pushing AI Search. Eddie Bauer changed their logo for easier reading for Gen Z. Delta [...]
How You Can Listen to Any DMU Article
Key Takeaways: You can listen to any Direct Marketing Update (DMU) article instead of reading it. It’s ideal for multitaskers [...]
Direct Mail Secret to Boosting Response… or Heresy? [VIDEO]
Key Takeaways: Back-of-envelope copy can boost response rates by up to 15%. Though unconventional this tactic stimulates curiosity and encourages [...]
E-Commerce Big Dollar Purchases: Mobile or Desktop?
Key Takeaways: Desktop shoppers spend more Bigger purchases happen on desktop Mobile dominates browsing and quick buys: Purchase behavior varies [...]
Testing Corner: Which Headline Increased Response by 61%?
This week let’s do this backward. I will tell you the results of a Magalog cover test, and then you [...]