Election Marketing Alert!
From now until election day – November 6th – your email, digital, electronic and direct mail will see a depression in response because of the election. Why? Because millions of dollars worth of election campaign messaging will be competing with your message… Your direct response marketing [...]
Copy Tip: Write your copy “out loud”
Conversational copy gets result. Why? Because it’s easier to read … so your audience quickly grasps what you have to say. To ensure your copy is conversational, take the time to read it out loud. It should sound like a real face-to-face conversation. Conversational [...]
Testing Corner: Long Copy or Short Copy?
For as long as I can remember, there has been an ongoing debate about long copy versus short copy in direct response marketing. A recent test result revealed the usual winner in this debate. Remember that in direct response marketing, it’s not about opinion … it’s about [...]
Warning: Top 10 States Worst to have a business/live [and the 10 best]
Socialism… The Nanny State… Statism… These terms best describe governments that abuse freedom of choice … and that restrict and limit religious freedom and economic freedom. When governments restrict individual freedoms: Economic opportunity is stifled Everyone – especially the middle class and the poor – is impacted by higher costs [...]
Magalog: Why you should test it.
Whether B-to-B or consumer marketing, magalogs could produce breakthrough results for you. I’ve seen them more than double response for marketers. If you have a new product launch… Or have flat returns… Or want to try direct mail… Or have a mature product that needs [...]
Election Marketing Alert!
From now until election day – November 6th – your email, digital, electronic and direct mail will see a [...]
Copy Tip: Write your copy “out loud”
Conversational copy gets result. Why? Because it’s easier to read … so your audience quickly grasps what [...]
Testing Corner: Long Copy or Short Copy?
For as long as I can remember, there has been an ongoing debate about long copy versus short copy [...]
Warning: Top 10 States Worst to have a business/live [and the 10 best]
Socialism… The Nanny State… Statism… These terms best describe governments that abuse freedom of choice … and that restrict and [...]
Magalog: Why you should test it.
Whether B-to-B or consumer marketing, magalogs could produce breakthrough results for you. I’ve seen them more than double response [...]