Long Copy Works Better Than Short Copy
Long Copy almost always works better than short copy. It's true. Landing pages, video, direct mail – all media have shown a counterintuitive truth: long copy beats short copy. Almost always. Take a look at this 5-way test, which shows how long copy in a direct mail package increases response. For [...]
Customized Marketing Bootcamp: How to Supercharge Your Profits in Just Two Hours—or Two Days
You can empower your staff with the latest and most advanced marketing and advertising tools, trends, and strategies all customized for your company. You’ll discover with this fast-paced personalized bootcamp, I reveal the latest proven tactics for supercharging leads and sales, personalized to your company. Your team will learn how [...]
Amazon, Toys "R" Us, and The Death of Retail [video]
Is retail dead? No. But it is dramatically changing. The increase of e-commerce, a shift in consumer preference towards eating out over shopping, and years of overbuilding have combined to create a difficult environment for traditional retail to thrive. With major retail stores like Toys-R-Us going out of business and [...]
The Future of Marketing
Last week, I attended the annual DMA conference in New Orleans, where I connected with leaders in direct marketing from all across the country and many readers of DMU. One powerful takeaway from the conference was further insight on the future of data-driven marketing. The CEO of DMA, Tom Benton, [...]
Plain Text Emails Outperform HTML Emails
Plain text emails yield 17% more clickthroughs than HTML. We knew this. But it’s great to have it reaffirmed. Both plain text and HTML have the same open rates, but when a subscriber is focused on a single-link text based email instead of a more visually stimulating HTML email, he [...]
Long Copy Works Better Than Short Copy
Long Copy almost always works better than short copy. It's true. Landing pages, video, direct mail – all media have shown [...]
Customized Marketing Bootcamp: How to Supercharge Your Profits in Just Two Hours—or Two Days
You can empower your staff with the latest and most advanced marketing and advertising tools, trends, and strategies all customized [...]
Amazon, Toys "R" Us, and The Death of Retail [video]
Is retail dead? No. But it is dramatically changing. The increase of e-commerce, a shift in consumer preference towards eating [...]
The Future of Marketing
Last week, I attended the annual DMA conference in New Orleans, where I connected with leaders in direct marketing from [...]
Plain Text Emails Outperform HTML Emails
Plain text emails yield 17% more clickthroughs than HTML. We knew this. But it’s great to have it reaffirmed. Both [...]