Magalog or Newsalog or Envelope Mailing…Which Format Will Produce the Highest Return?
Direct mail marketing is the backbone of many marketers today. If you haven’t tried direct mail lately – or haven’t tried it at all – it has undergone a massive shift, increasing response rates, and producing leads and sales far better than 10 years ago. Why? Largely because of advanced [...]
Trump: Time to Privatize the Post Office?
The United States Postal Service is appallingly dysfunctional. It wastes your tax dollars with inefficient business practices and wasteful spending… It’s headed towards a $65 billion taxpayer bailout… And, typical of any bureaucracy, it’s resistant to any sort of change or positive progress… Now, President Trump is taking action against [...]
Marketing and Advertising to Investors and the Wealthy
I just finished a guide book to marketing to the investors and the wealthy. The book is aimed at equity crowdfunding, but the content is for all marketers. Besides explaining crowdfunding/the JOBS Act, the book gives a concise action plan for: Integrated/Multichannel marketing (Chapter 5) Custom Lists: The Power of [...]
Salutations Are a Powerful Way to Boost Response
Be selective in your salutation for a website, direct mail letter or email. Avoid, at all costs, using those trite, stuffy openings like “Dear Friend.” Instead, personalize your opening. For example, “Dear Software Engineer,” “Dear Art Collector,” “Dear Tennis Nut,” “Dear Executive” or “Dear World Traveler” can help you zero [...]
My Talk on Equity Crowdfunding and Multichannel Integrated Marketing at FreedomFest
At FreedomFest, business owners, venture capitalists, and marketing directors from all over the world heard Caleb and myself talking about the new breakthrough innovations in advertising and marketing. If you want to stay one step ahead of what’s happening in the marketing world, I encourage you to get my new [...]
Magalog or Newsalog or Envelope Mailing…Which Format Will Produce the Highest Return?
Direct mail marketing is the backbone of many marketers today. If you haven’t tried direct mail lately – or haven’t [...]
Trump: Time to Privatize the Post Office?
The United States Postal Service is appallingly dysfunctional. It wastes your tax dollars with inefficient business practices and wasteful spending… [...]
Marketing and Advertising to Investors and the Wealthy
I just finished a guide book to marketing to the investors and the wealthy. The book is aimed at equity [...]
Salutations Are a Powerful Way to Boost Response
Be selective in your salutation for a website, direct mail letter or email. Avoid, at all costs, using those trite, [...]
My Talk on Equity Crowdfunding and Multichannel Integrated Marketing at FreedomFest
At FreedomFest, business owners, venture capitalists, and marketing directors from all over the world heard Caleb and myself talking about [...]