Premiums Boost Response for Direct Mail, Email, TV, Radio, Facebook, Pre-Rolls, Native Ads-Really Everything.
Premiums are a secret weapon to supercharging your response. Whether marketing to business to business or consumers, this critical but often-overlooked tactic will increase your response. When choosing your premium, keep in mind that test after test has shown that the very best premiums are usually those that are editorial, [...]
Market Survival Guide: 6 Little-Known Steps for Preparing for a Disaster
Most marketers aren’t prepared for a disaster. The result: wasted money…and worse. You see, over the last 40 years, I’ve seen earthquakes, fires, floods, tornadoes, snowstorms, horrific events and terrorism, distract prospects’ attention from lead generation or buying, and destroy digital, TV, radio and direct mail campaigns. Nearly every area [...]
Copy Tip: The Incredible Power of NOW
One of the most highly effective words in the direct marketer’s dictionary is the word “now.” The word “now” added to your copy can add a supercharged boost to your response rates. The mere addition of that one little three-letter word can convey a subtle immediacy to your copy. Take [...]
Testing Corner: Email Subject Lines That Boost Response
Testing is critical to any marketing campaign. This applies to graphics, copy, and more. Always test – your results will show you how to boost response…and profits. Here is a test for email subject lines that we recently used for an investment newsletter client: Subject line A: Tech Revolution Megatrend [...]
Supreme Court Shocker: Destroying Small Businesses and Costing Consumers More – 6 Sad Realities
The U.S. Supreme Court just destroyed many existing small businesses and start-up dreams. The bizarre 5-4 ruling will also result in higher costs for every online purchase in America. Here are 6 sad realities you should know: Online sales taxes are coming. The Supreme Court ruled in South Dakota v. [...]
Premiums Boost Response for Direct Mail, Email, TV, Radio, Facebook, Pre-Rolls, Native Ads-Really Everything.
Premiums are a secret weapon to supercharging your response. Whether marketing to business to business or consumers, this critical but [...]
Market Survival Guide: 6 Little-Known Steps for Preparing for a Disaster
Most marketers aren’t prepared for a disaster. The result: wasted money…and worse. You see, over the last 40 years, I’ve [...]
Copy Tip: The Incredible Power of NOW
One of the most highly effective words in the direct marketer’s dictionary is the word “now.” The word “now” added [...]
Testing Corner: Email Subject Lines That Boost Response
Testing is critical to any marketing campaign. This applies to graphics, copy, and more. Always test – your results will [...]
Supreme Court Shocker: Destroying Small Businesses and Costing Consumers More – 6 Sad Realities
The U.S. Supreme Court just destroyed many existing small businesses and start-up dreams. The bizarre 5-4 ruling will also result [...]