95% Open Rates!
You may be surprised to discover that USPS has a new service that is dominating email marketing—with an amazing 95% open rate. Their new “informed delivery” emails show consumers photos of their physical mail before they actually receive it. Consumers love the service…and are using “Informed Delivery” more and more [...]
How One Alternative Health Entrepreneur Created a Multi-Million Dollar Business [video]
Learn a powerful story of how our client Health Alert has grown into a multi-million dollar business with strategic marketing, including a key that helped us win our 85th marketing award. Watch the video below to learn more. It's about 3 minutes long. If you would like to discuss your marketing strategy [...]
12 Strategic Keys to Generating Leads or Sales from “Skimmers”
You might be surprised to know that many people who view your landing page, emails and direct mail piece don’t read all the copy. Instead, they skim—they quickly read only what stands out to them. We call this type of reader a “skimmer.” That doesn’t mean that you don’t need [...]
Direct Mail Power Strategy: P.S. Don’t Let This Happen To You
The secret to getting your direct mail letter read is the end- not the beginning. When your prospect tears open your envelope, the first thing he or she will do is flip it over to see who signed and sent the letter. Once they see who signed it, if you [...]
New Threat: Why Increasing Government Data Regulation Won’t Fix Security Breaches
The politicians are about ready to make a bad situation worse. This time it deals with unintended negative consequences with data legislation. A recent data leak from major credit reporting agency Equifax exposed the names, addresses, birthdates, and social security numbers of 145 million Americans. It was also the latest [...]
95% Open Rates!
You may be surprised to discover that USPS has a new service that is dominating email marketing—with an amazing 95% [...]
How One Alternative Health Entrepreneur Created a Multi-Million Dollar Business [video]
Learn a powerful story of how our client Health Alert has grown into a multi-million dollar business with strategic marketing, including a key [...]
12 Strategic Keys to Generating Leads or Sales from “Skimmers”
You might be surprised to know that many people who view your landing page, emails and direct mail piece don’t [...]
Direct Mail Power Strategy: P.S. Don’t Let This Happen To You
The secret to getting your direct mail letter read is the end- not the beginning. When your prospect tears open [...]
New Threat: Why Increasing Government Data Regulation Won’t Fix Security Breaches
The politicians are about ready to make a bad situation worse. This time it deals with unintended negative consequences with [...]