Ad Agency Dominates Crowdfunding: Creative Direct Marketing Group Cracks the Code of Capital Raising
ATTN: Crowdfunding has been a buzzword for some time, and rightfully so. Kickstarter disrupted startup capital with their model, and the JOBS Act has provided huge opportunities for companies looking for investors. The one thing that makes or breaks a capital raise however, is marketing. Companies are encouraged to put [...]
Special Alert! Don’t Market to These Areas!
We issued a Special Alert about what to do when Hurricane Harvey hit the Southwest. Now our prayers … and marketing strategy … must extend to Florida and maybe the states north. CLICK HERE to track Hurricane Irma. As of today, I’m omitting all direct mail, electronic marketing and digital [...]
7 Look-A-Like Audiences on Steroids: How to Supercharge Your Response
What is a look-a-like audience? It’s a way to reach new people who are just like your best existing customers. Look-a-like audiences – if done right – can dramatically expand your prospects, growing leads and new customers like never before. Let’s look at 7 of these look-a-like audiences: Direct mail [...]
Direct Mail: 12 Little Known Secrets to Powerful Response [Video Guide]
Direct mail is seeing a powerful renaissance. Google and Facebook are using it. And so are most other savvy marketers. Business-to-business, consumers, fundraising … all are seeing profitable campaigns. But few know the direct mail rules. Most ad agencies and marketing departments break these rules … and suffer the consequences. [...]
Copy Tip: The 5-Star Plan to Tell Your Story
Stories sell. And a story that sells can help you sell. To tell a successful story we recommend using a 5-star plan when writing your sales letters. The 5-stars are: Story, Feasibility, Urgency, Benefit and Plan. Here is an example: The World Wildlife Fund (WWF) sought donations for a wildlife [...]
Ad Agency Dominates Crowdfunding: Creative Direct Marketing Group Cracks the Code of Capital Raising
ATTN: Crowdfunding has been a buzzword for some time, and rightfully so. Kickstarter disrupted startup capital with their model, and [...]
Special Alert! Don’t Market to These Areas!
We issued a Special Alert about what to do when Hurricane Harvey hit the Southwest. Now our prayers … and [...]
7 Look-A-Like Audiences on Steroids: How to Supercharge Your Response
What is a look-a-like audience? It’s a way to reach new people who are just like your best existing customers. [...]
Direct Mail: 12 Little Known Secrets to Powerful Response [Video Guide]
Direct mail is seeing a powerful renaissance. Google and Facebook are using it. And so are most other savvy marketers. [...]
Copy Tip: The 5-Star Plan to Tell Your Story
Stories sell. And a story that sells can help you sell. To tell a successful story we recommend using a [...]