Breakthrough: Marketing Profits … Let Me Explain How It Works [Video]
One of the most powerful and disruptive forces in marketing today is utilizing a multi-channel and integrated marketing campaign. Let’s take a new product launch that demanded a 16-step process to achieve its breakthrough success. You can watch my video review by CLICKING HERE. Here are the video highlights: A [...]
Stop Wasting Ad Dollars: Learn How to Cut Through the Clutter
Accountability matters. For every client, we require accountability. What is the cost per lead? What is the cost per sale? Most ad agencies don’t require accountability. The result? Waste! For example, a major bank had banner ads on 400,000 sites. Then just 5,000 sites. The results were the same! It [...]
Ad Agency Dominates Crowdfunding: Creative Direct Marketing Group Cracks the Code of Capital Raising
ATTN: Crowdfunding has been a buzzword for some time, and rightfully so. Kickstarter disrupted startup capital with their model, and the JOBS Act has provided huge opportunities for companies looking for investors. The one thing that makes or breaks a capital raise however, is marketing. Companies are encouraged to put [...]
Special Alert! Don’t Market to These Areas!
We issued a Special Alert about what to do when Hurricane Harvey hit the Southwest. Now our prayers … and marketing strategy … must extend to Florida and maybe the states north. CLICK HERE to track Hurricane Irma. As of today, I’m omitting all direct mail, electronic marketing and digital [...]
7 Look-A-Like Audiences on Steroids: How to Supercharge Your Response
What is a look-a-like audience? It’s a way to reach new people who are just like your best existing customers. Look-a-like audiences – if done right – can dramatically expand your prospects, growing leads and new customers like never before. Let’s look at 7 of these look-a-like audiences: Direct mail [...]
Breakthrough: Marketing Profits … Let Me Explain How It Works [Video]
One of the most powerful and disruptive forces in marketing today is utilizing a multi-channel and integrated marketing campaign. Let’s [...]
Stop Wasting Ad Dollars: Learn How to Cut Through the Clutter
Accountability matters. For every client, we require accountability. What is the cost per lead? What is the cost per sale? [...]
Ad Agency Dominates Crowdfunding: Creative Direct Marketing Group Cracks the Code of Capital Raising
ATTN: Crowdfunding has been a buzzword for some time, and rightfully so. Kickstarter disrupted startup capital with their model, and [...]
Special Alert! Don’t Market to These Areas!
We issued a Special Alert about what to do when Hurricane Harvey hit the Southwest. Now our prayers … and [...]
7 Look-A-Like Audiences on Steroids: How to Supercharge Your Response
What is a look-a-like audience? It’s a way to reach new people who are just like your best existing customers. [...]