Testing Corner: Subject Lines Make a Difference
Like the teaser copy on an envelope, the goal of the email subject line is to create curiosity about the email’s content, to entice your prospect to open it and read further. We know that 35% of recipients cited the subject line as the most important factor motivating them to [...]
Copy Tip: Don’t Go Overboard!
This simple copy rule can make or break your campaign. It’s a punctuation rule: Use exclamation points sparingly! Sometimes you do need to punctuate your excitement. But be careful not to go overboard. Too many exclamation points make your copy sound cheesy or even worse – unbelievable. But in other [...]
11 Website Blunders that Can Cripple or Destroy Sales & Leads
It’s been proven time and time again that many marketers lose significant sales because their landing page doesn’t immediately identify what the prospects are looking for. In a nano-second, they are gone. Why exactly are prospects and/or customers at your site? The fact is, depending on what you’re offering, there [...]
Magalogs…powerful marketing tool for prospecting…and database marketing [Ford campaign]
Over the years, we innovated the magalog which has been a powerful tool to generate leads and create sales (you can see our video briefing on magalogs here). [huge_it_videogallery id="22"] A magalog works for Business to Business and consumer marketers. It’s an infomercial in print…and helps supercharge your response. Most [...]
How FAQs Could Kill Your Response
Frequently Asked Questions (FAQs) have been used on traditional websites almost since the first sites appeared. Typically, you will find FAQs at the top of the navigation or sometimes on the bottom. However, what you might not realize is that most FAQs violate direct marketing rules, depressing results. Here are [...]
Testing Corner: Subject Lines Make a Difference
Like the teaser copy on an envelope, the goal of the email subject line is to create curiosity about the [...]
Copy Tip: Don’t Go Overboard!
This simple copy rule can make or break your campaign. It’s a punctuation rule: Use exclamation points sparingly! Sometimes you [...]
11 Website Blunders that Can Cripple or Destroy Sales & Leads
It’s been proven time and time again that many marketers lose significant sales because their landing page doesn’t immediately identify [...]
Magalogs…powerful marketing tool for prospecting…and database marketing [Ford campaign]
Over the years, we innovated the magalog which has been a powerful tool to generate leads and create sales (you [...]
How FAQs Could Kill Your Response
Frequently Asked Questions (FAQs) have been used on traditional websites almost since the first sites appeared. Typically, you will find [...]