2017 Award Winner: Successful Campaign Follows the “4 P’s” Formula
Here is how you can evaluate a winner from a loser…and one of several formulas I use in creating winning direct mail, email, landing pages, TV, Commercials and more. In creating successful marketing including copy and offer, I use copywriting formulas such as AIDA and time tested and proven AIDPPC. [...]
Facebook Video – 4 “musts”
If you use powerful direct response video on Facebook, you’ll get more leads or sales. Here are 4 “musts” for a successful campaign: […]
Direct Mail, Landing Pages & TV Blunder: Where is the “Big Idea”
When you’re marketing to your prospects, a “Big Idea” in your advertising copy is critical. This applies to all your advertising channels. Take direct mail. Your direct mail should have one common goal: To show your prospect how your product or service will improve his or her life…and to [...]
Multi-channel Marketing Breakthrough: How You Can See Profits Skyrocketing
One of the most powerful and disruptive forces in marketing today is utilizing a multi-channel and integrated marketing campaign. Recently for my client, World Opportunity Investor Newsletter, we utilized this approach and got an extraordinary response. In fact, the response won the 2017 Internet Advertising Association’s Best Publishing Integrated Ad [...]
Testing Corner: Which subject line was the champion?
Using time-sensitive subject lines is a go-to tactic for online retailers. But the formula for success may not be as simple as you think. Take a look at this subject line test: Subject line A: Last chance to order for Valentine’s Day is this Wednesday, Order Now Subject line B: [...]
2017 Award Winner: Successful Campaign Follows the “4 P’s” Formula
Here is how you can evaluate a winner from a loser…and one of several formulas I use in creating winning [...]
Facebook Video – 4 “musts”
If you use powerful direct response video on Facebook, you’ll get more leads or sales. Here are 4 “musts” for [...]
Direct Mail, Landing Pages & TV Blunder: Where is the “Big Idea”
When you’re marketing to your prospects, a “Big Idea” in your advertising copy is critical. This applies to all your [...]
Multi-channel Marketing Breakthrough: How You Can See Profits Skyrocketing
One of the most powerful and disruptive forces in marketing today is utilizing a multi-channel and integrated marketing campaign. Recently [...]
Testing Corner: Which subject line was the champion?
Using time-sensitive subject lines is a go-to tactic for online retailers. But the formula for success may not be as [...]