Direct Mail: 12 Little Known Secrets to Powerful Response [Video Guide]
Direct mail is seeing a powerful renaissance. Google and Facebook are using it. And so are most other savvy marketers. Business-to-business, consumers, fundraising … all are seeing profitable campaigns. But few know the direct mail rules. Most ad agencies and marketing departments break these rules … and suffer the consequences. [...]
Copy Tip: The 5-Star Plan to Tell Your Story
Stories sell. And a story that sells can help you sell. To tell a successful story we recommend using a 5-star plan when writing your sales letters. The 5-stars are: Story, Feasibility, Urgency, Benefit and Plan. Here is an example: The World Wildlife Fund (WWF) sought donations for a wildlife [...]
Testing Corner: Email Superscript Generates 339% Boost
Sometimes you run a test, and you don’t see a lot of difference. Many times, you can see a clear winner. And on occasion, there’s a grand slam! Case in point: How about a headline that wins by an average of 600%? Intelligent Investor Report tested two different email blasts, [...]
Presidents and Marketing Directors – Hurricane Harvey Tragedy: 7 Things Marketers Need to Know and Do [Video]
Every marketer must be aware that Hurricane Harvey will have a profound and prolonged impact on your current response rates and long-range response rates. Harvey is quickly becoming one of the worst tropical storms to hit the United States, slamming the Gulf Coast with rainfall of biblical proportions. It has [...]
The Rule of Three Gives a Boffo Performance on the Marketing Stage
It’s a little known direct response rule. It’s a powerful rule because: This powerful rule can increase your response. This powerful rule can overcome objections. This powerful rule can supercharge your profits. It’s called The Rule of Three. When writing direct mail, landing pages, scripts or ads, successful marketers and [...]
Direct Mail: 12 Little Known Secrets to Powerful Response [Video Guide]
Direct mail is seeing a powerful renaissance. Google and Facebook are using it. And so are most other savvy marketers. [...]
Copy Tip: The 5-Star Plan to Tell Your Story
Stories sell. And a story that sells can help you sell. To tell a successful story we recommend using a [...]
Testing Corner: Email Superscript Generates 339% Boost
Sometimes you run a test, and you don’t see a lot of difference. Many times, you can see a clear [...]
Presidents and Marketing Directors – Hurricane Harvey Tragedy: 7 Things Marketers Need to Know and Do [Video]
Every marketer must be aware that Hurricane Harvey will have a profound and prolonged impact on your current response rates [...]
The Rule of Three Gives a Boffo Performance on the Marketing Stage
It’s a little known direct response rule. It’s a powerful rule because: This powerful rule can increase your response. This [...]