Are your customer files complete?
I receive numerous requests from clients and Direct Marketing Update readers to have email addresses appended to their database of customer postal addresses. And in a few cases, clients have asked us to append postal addresses to their email files – it works both ways. It’s an easy process that [...]
Copywriting Supercharger: 3 Formulas that Dramatically Boost your Leads + Sales
When I write or critique a marketing project, I find it helpful to follow tested and proven copy formulas to create a winning campaign. You should check your direct mail, landing pages, email, TV commercials and more to see if they break these rules of maximum response. Let’s take a [...]
Supercharging Online and Traditional Marketing [Best online campaign video of the year]
How can you dramatically increase your online marketing? Here are the 9 components to this successful campaign – an integrated, multi-channel effort. Modeling and Optimized Data Direct Response landing Ads Advanced Social Media Direct Response Video Email Facebook Banner Ads Retargeting And…add traditional marketing – a direct mail magalog – [...]
Testing Corner: Which thank-you email worked best?
Keeping in touch with your customers and expressing your appreciation should be at the top of your to-do list, now that this down economy has sparked such fierce competition. Many marketers accomplish this by offering a discount for future purchases in their thank-you emails. Here’s how a large [...]
Copy Tip: “Woman Without Her Man is Nothing”
I’ll bet this headline got your attention. It’s a prime example of how punctuation can change everything about your copy…so you should take special care to do it right. Take another look at the headline: Woman without her man is nothing How would you punctuation this? Can you figure [...]
Are your customer files complete?
I receive numerous requests from clients and Direct Marketing Update readers to have email addresses appended to their database of [...]
Copywriting Supercharger: 3 Formulas that Dramatically Boost your Leads + Sales
When I write or critique a marketing project, I find it helpful to follow tested and proven copy formulas to [...]
Supercharging Online and Traditional Marketing [Best online campaign video of the year]
How can you dramatically increase your online marketing? Here are the 9 components to this successful campaign – an integrated, [...]
Testing Corner: Which thank-you email worked best?
Keeping in touch with your customers and expressing your appreciation should be at the top of your to-do list, now [...]
Copy Tip: “Woman Without Her Man is Nothing”
I’ll bet this headline got your attention. It’s a prime example of how punctuation can change everything about your copy…so [...]