Copy Tip: The Power of Affirmation
Most people who say they want advice, help or your product…really don’t. Deep down, they want affirmation. They want you to say, “What you’ve done is brilliant!” “What you are going to do is wonderful.” “What you’re buying is such a great decision.” The last thing they want is copy [...]
Testing Corner: Specifics Drive Up Readership
Recently, a daily email newsletter for active private investors ran the following two identical headlines as an A/B split to its 500,000 subscribers: Headline #1: Hurricane Impact on Oil Markets Headline #2: How Natural Disasters Impact Oil Future’s Prices Although the body text was identical in both cases, [...]
Attention Alternative Health Marketers: 18 Amazing New Trends
If you’re an alternative health marketer… And you want to break free from depending on retail distribution… Join us on Thursday, October 5th at 11:00 a.m. (PST) to watch a free, no-obligation webinar “18 Amazing New Trends for Alternative Health Marketers.” In just 60 minutes, you’ll discover secrets and tactics [...]
7 Urgent Marketing Strategies Update for the Hurricane Devastation
The worst of Hurricanes Irma and Harvey are now over, but major marketing disruptions continue. We issued a Special Alert about what to do when Hurricane Harvey hit the Southwest. Now our prayers … and marketing strategy recommendations … extend to Florida and states up north such as Georgia. Every [...]
7 Critical and Overlooked Techniques to Boost Your Response
Here are some tried-and-tested direct response copy techniques that I require of my copywriters to use in almost every marketing campaign. Check the copy in your latest direct mail piece, landing page, ad or email against this list to make sure your copy is making your marketing work as hard [...]
Copy Tip: The Power of Affirmation
Most people who say they want advice, help or your product…really don’t. Deep down, they want affirmation. They want you [...]
Testing Corner: Specifics Drive Up Readership
Recently, a daily email newsletter for active private investors ran the following two identical headlines as an A/B split to [...]
Attention Alternative Health Marketers: 18 Amazing New Trends
If you’re an alternative health marketer… And you want to break free from depending on retail distribution… Join us on [...]
7 Urgent Marketing Strategies Update for the Hurricane Devastation
The worst of Hurricanes Irma and Harvey are now over, but major marketing disruptions continue. We issued a Special Alert [...]
7 Critical and Overlooked Techniques to Boost Your Response
Here are some tried-and-tested direct response copy techniques that I require of my copywriters to use in almost every marketing [...]