Plain Text Emails Outperform HTML Emails
Plain text emails yield 17% more clickthroughs than HTML. We knew this. But it’s great to have it reaffirmed. Both plain text and HTML have the same open rates, but when a subscriber is focused on a single-link text based email instead of a more visually stimulating HTML email, he [...]
Marketing to Seniors: 38 Special Advertising Insights
The mature or senior market, which I define as people over the age of 50, is an enormous group with incredible buying power. In marketing to a mature market, too many marketers underperform, because they violate some key direct response rules and use image advertising. I’ve tested over 20,000 variables [...]
Direct Response TV Boom Ahead
I love direct response TV. And so do hundreds of direct response marketers. Direct response television is still one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service, and convert them into buyers. [...]
Copy Tip: Writing Copy that Will Ensure Conversions
If you are like many readers, you haven’t read every word of this email. Instead you scanned it until something interesting caught your eye. It works the same way for prospects reading your marketing content. They don’t read your web pages, emails, direct response letters, catalogs, or Facebook ads word [...]
Testing Corner: Turning Conventional Wisdom On its Ear
Looking to double sales for their Personal Choice program, Blue Cross and Blue Shield United of Wisconsin created a new direct response program. They tested two different direct mail options. The first solution was a traditional mailing package. It made use of a 2-color, 2-sided, 9x6 envelope; a 2-color, 2-sided [...]
Plain Text Emails Outperform HTML Emails
Plain text emails yield 17% more clickthroughs than HTML. We knew this. But it’s great to have it reaffirmed. Both [...]
Marketing to Seniors: 38 Special Advertising Insights
The mature or senior market, which I define as people over the age of 50, is an enormous group with [...]
Direct Response TV Boom Ahead
I love direct response TV. And so do hundreds of direct response marketers. Direct response television is still one [...]
Copy Tip: Writing Copy that Will Ensure Conversions
If you are like many readers, you haven’t read every word of this email. Instead you scanned it until something [...]
Testing Corner: Turning Conventional Wisdom On its Ear
Looking to double sales for their Personal Choice program, Blue Cross and Blue Shield United of Wisconsin created a new [...]