How You Can Avoid 11 Common Pitfalls of Postal and Email List Selection and Use
The selection of the proper postal and email lists is one of the most critical elements of any direct response program. Unfortunately, too many people involved in promotional programs for their products and services do not give proper time and consideration to the selection of the list. The quality of [...]
Testing Corner: Bigger Buttons … Do They Work Better?
SAP BusinessObjects is a business intelligence software provider that recently tested buttons on its landing page. One version used a typical blue text link for its add-to-cart option. A second version used a big orange button. When the test results came in, the big orange button did 32.5% better. This [...]
Copy Tip: How to Use a Powerful Understatement
A common, tried-and-trued copywriting tactic is to tease your reader with a big promise and then show him the proof. But be wary of promising too much. Sometimes copy that is too bold, confident or outlandish casts doubt on your credibility – and can cause readers to disregard your message [...]
How a Magalog Helped Skyrocket Lead Generation for a Resort [5 Powerful Steps]
How do you cut through the clutter to get out your message? That’s the problem faced by Colorado River Adventures, a members-only vacation destination designed for RV enthusiasts. Located in the Southwest United States, it boasts 7 resort destinations. The company had been sending out traditional lead-generation mailing pieces and [...]
David vs. Goliath: Keeping Your Brand on Top by Staying Ahead
You can dominate your market. Don’t be intimidated. If you have a small business, you can be the David winning against the Goliaths by staying ahead of market trends. Those that don’t, fall behind. A decade ago, old guard names like Coca-Cola and Marlboro dominated the world’s top brands. Since [...]
How You Can Avoid 11 Common Pitfalls of Postal and Email List Selection and Use
The selection of the proper postal and email lists is one of the most critical elements of any direct response [...]
Testing Corner: Bigger Buttons … Do They Work Better?
SAP BusinessObjects is a business intelligence software provider that recently tested buttons on its landing page. One version used a [...]
Copy Tip: How to Use a Powerful Understatement
A common, tried-and-trued copywriting tactic is to tease your reader with a big promise and then show him the proof. [...]
How a Magalog Helped Skyrocket Lead Generation for a Resort [5 Powerful Steps]
How do you cut through the clutter to get out your message? That’s the problem faced by Colorado River Adventures, [...]
David vs. Goliath: Keeping Your Brand on Top by Staying Ahead
You can dominate your market. Don’t be intimidated. If you have a small business, you can be the David winning [...]