The Best Time of the Year to Market for Highest Response Rates is…?
Historically, with few exceptions, every marketer- leads, sales, donations…B2B or consumer…will see a powerful increase in response and profits in the last week of December and first two weeks of January. I just told my clients using direct mail, start the creative now to be ready. And time is running [...]
Attention Alternative Health Marketers! Must-see Webinar Just For You
On Thursday, October 5th, Caleb and I will have a special webinar for alternative health presidents and marketing directors. It’s called “18 Amazing New Trends for Alternative Health Marketers.” It’s at 11:00 AM PST and you can register here. It’s free. You’ll discover: 4 surprising ways to break the chains [...]
7 Proven Secrets to Getting Your Mail Delivered
Imagine driving down the freeway and seeing a pile of boxes sitting on the shoulder. You pull off and discover the boxes are filled with your mailing…when you thought had gone to the post office weeks before. Or how about finding out that only half of your 500,000 piece mailing [...]
Powerful Online Strategy to Dramatically Supercharge Your Response
To dramatically increase your leads and sales one of the powerful techniques we use for clients is called a “custom list.” What is a “custom list”? A custom list targets a very specific audience of prospects and/or customers that are far more likely to respond to your advertising [...]
5 Outer Envelope Little-Known Direct Mail Techniques Guaranteed to Get Your Message Opened and Read
Let me tell you what your ad agency doesn’t know….how to maximize the opening of an envelope. There are 5 outer envelope “rules” you should follow to overcome your direct mail piece’s first and often toughest marketing obstacle: making sure that your outer envelope supports and accentuates your message rather [...]
The Best Time of the Year to Market for Highest Response Rates is…?
Historically, with few exceptions, every marketer- leads, sales, donations…B2B or consumer…will see a powerful increase in response and profits in [...]
Attention Alternative Health Marketers! Must-see Webinar Just For You
On Thursday, October 5th, Caleb and I will have a special webinar for alternative health presidents and marketing directors. It’s [...]
7 Proven Secrets to Getting Your Mail Delivered
Imagine driving down the freeway and seeing a pile of boxes sitting on the shoulder. You pull off and discover [...]
Powerful Online Strategy to Dramatically Supercharge Your Response
To dramatically increase your leads and sales one of the powerful techniques we use for clients is called a “custom [...]
5 Outer Envelope Little-Known Direct Mail Techniques Guaranteed to Get Your Message Opened and Read
Let me tell you what your ad agency doesn’t know….how to maximize the opening of an envelope. There are [...]