Creative Direct Marketing Group: Newsalogs [Video Briefing]
This new advertising sales piece is so unique and counter-intuitive. But it works! In this video brief, you will learn: What a newsalog is How we prepare them for clients How newsalogs generate much higher response Watch the video here: https://www.youtube.com/watch?v=sIss38F7og8 If you want a great direct [...]
Copy Tip of the Week: Surprise! This Can Make or Break Your Campaign
There’s no doubt that direct response copy is the most important element of every campaign … but direct response design is not far behind. The visual appearance of your words can dramatically affect their impact. Even the strongest headline can lose impact if it’s not broken correctly. Each line should [...]
Testing Corner: Which Subject Line Performed Better?
Your email subject line is the only thing that stands between your recipient and the “delete” button. Right now, you should be planning your upcoming holiday promotions with Halloween, Thanksgiving, and Christmas around the corner. Take a look at this test. It was for an email promotion announcing free shipping [...]
How to Dramatically Increase Your Sales: Morningside Resort
I got a call seeking help. The marketing director needed more leads … and higher conversion rates. The Morningside resort community and country club in California wanted to promote its $1 million-plus homes to interested prospects—primarily golfers. The resort had many features: a golf course designed by Jack Nicklaus, location [...]
FreedomFest 2016: A Review
It was great seeing subscribes to Direct Marketing Update at FreedomFest. If you didn’t come this year, I hope that you join me next year. I had three panels. Here are some key takeaways from those three panels. Panel #1: MEDIA TRACK Media Blast: Best Ways to Get Your Liberty [...]
Creative Direct Marketing Group: Newsalogs [Video Briefing]
This new advertising sales piece is so unique and counter-intuitive. But it works! In this video brief, you will [...]
Copy Tip of the Week: Surprise! This Can Make or Break Your Campaign
There’s no doubt that direct response copy is the most important element of every campaign … but direct response design [...]
Testing Corner: Which Subject Line Performed Better?
Your email subject line is the only thing that stands between your recipient and the “delete” button. Right now, you [...]
How to Dramatically Increase Your Sales: Morningside Resort
I got a call seeking help. The marketing director needed more leads … and higher conversion rates. The Morningside resort [...]
FreedomFest 2016: A Review
It was great seeing subscribes to Direct Marketing Update at FreedomFest. If you didn’t come this year, I hope that [...]