Direct Mail: Envelope Success Secrets [Video]
Copy in your direct mail is crucial. But so is the copy on your envelope! Don’t miss this important video. You’ll learn a new trick that will: Improve your bottom line Increase your response Grab your prospect’s attention when they look at on an envelope Force them to open your [...]
Powerful Response Boosters
Personal testimonials or reviews are critical for any direct marketing campaign. That’s why you should use them in all your marketing. But social media has added another dimension: 86% of female consumers tag members of their social media networks for their opinions. 86% use social media and websites to access [...]
Prevention Magazine: What You Need to Know
Now subscribers only remove—no advertising. This is becoming a trend, especially with ad blockers. If you go to the Prevention website, this is what happens. A floater asks you to sign up for 12 free reports, with a six-month subscription to follow. An invoice then comes in the mail for [...]
Crowdfunding Campaign Supercharges Response With Powerful Offer
Let me tell you about a powerful marketing secret that can drastically boost your responses—it's your offer. In a marketing campaign to generate investors for a new start-up company, I first created powerful copy and graphics in a magalog form to be able to excite the investors about investing in [...]
Web Strategy: Your #1 Way to Stop Shopping Cart Abandonment
On average 7.5 out of 10 people abandon shopping carts. Likewise, based on our readers’ response, their results seem to fall within that range. How do you stop this hemorrhage? How do you increase your orders or leads and decrease the number of people leaving the shopping cart page? The [...]
Direct Mail: Envelope Success Secrets [Video]
Copy in your direct mail is crucial. But so is the copy on your envelope! Don’t miss this important video. [...]
Powerful Response Boosters
Personal testimonials or reviews are critical for any direct marketing campaign. That’s why you should use them in all your [...]
Prevention Magazine: What You Need to Know
Now subscribers only remove—no advertising. This is becoming a trend, especially with ad blockers. If you go to the Prevention [...]
Crowdfunding Campaign Supercharges Response With Powerful Offer
Let me tell you about a powerful marketing secret that can drastically boost your responses—it's your offer. In a marketing [...]
Web Strategy: Your #1 Way to Stop Shopping Cart Abandonment
On average 7.5 out of 10 people abandon shopping carts. Likewise, based on our readers’ response, their results seem to [...]