Direct Response Copy Tip of the Week: The Bucket Brigade
In direct response, you want your copy to move your prospect right along, from start to finish. The “Bucket Brigade” is a list of transitional words and phrases used to keep your prospect reading and moving easily through your piece. Here are a few quick examples: And But that’s not [...]
Testing Corner: Do Toll-Free Phone Numbers Generate a Higher Response Than Local Numbers?
Marketers can and should test every individual campaign to see where there is room for improvement. By changing only one variable like product, target audience, offer, creative, or format with each test, you can figure out how to generate a higher return on investment with future mailings. Each week, we [...]
22 Surprising Forecasts and Trends for 2017
These forecasts and trends can help you increase the sales for your products and avoid costly blunders into the new year. Let me outline for you the 22 Surprising, profit-growing, and possibly shocking forecasts for the year 2017. Online, electronic or in print, direct response rules apply to these new opportunities [...]
Amazon: One-Click Shopping List
Amazon.com is integrating one-click shopping into its video streaming service. Here’s an example: The Japanese entertainment conglomerate Yoshimoto Kogyo has produced four videos. Each video is forty minutes long, and each video highlights a specific Japanese cuisine. Amazon Prime Video allows prospects to click on anyone of the videos to [...]
Forever 21 and Instagram: Social Media Dresses Up Direct Marketing Profits
Fashion, fast and ready-to-go, is very popular. With the right touch of Internet, communications, and direct marketing, profits can skyrocket! Forever 21 is the latest specialty store to rise up, and is connecting to shoppers all over with social media. Today, the specialty store has 5.4 million followers on Instagram. [...]
Direct Response Copy Tip of the Week: The Bucket Brigade
In direct response, you want your copy to move your prospect right along, from start to finish. The “Bucket Brigade” [...]
Testing Corner: Do Toll-Free Phone Numbers Generate a Higher Response Than Local Numbers?
Marketers can and should test every individual campaign to see where there is room for improvement. By changing only one [...]
22 Surprising Forecasts and Trends for 2017
These forecasts and trends can help you increase the sales for your products and avoid costly blunders into the new [...]
Amazon: One-Click Shopping List
Amazon.com is integrating one-click shopping into its video streaming service. Here’s an example: The Japanese entertainment conglomerate Yoshimoto Kogyo has [...]
Forever 21 and Instagram: Social Media Dresses Up Direct Marketing Profits
Fashion, fast and ready-to-go, is very popular. With the right touch of Internet, communications, and direct marketing, profits can skyrocket! [...]