Case Study of the Week: Health Alert
Dr. Bruce West jumped into the alternative health market long before alternative medicine turned into a national movement. It started with a newsletter called Health Alert, which he began writing on his kitchen table in a rented home. Craig Huey and his CDMG staff took his newsletter, expanded its target [...]
Bookalogs: Direct Marketing with Extra Style [Video]
Consumer markets and B2B marketers use a little-known direct response tactic called a bookalog. This tool creates sales. It creates leads. It's been used many times as a control by marketers. A bookalog establishes you as the #1 authority in your industry as the author of a book ... which [...]
Comparative Advertising Works: 4 Reasons Why [Video]
When you are #2 or lower in your industry, comparative advertising can give you a big boost in response … and a giant step to help you rise to #1. Before I show you a powerful comparative TV commercial, let me explain why you should consider comparative advertising. If done [...]
Media Lie Exposed: Retail Shopping Up, Retail Stores Down–Why?
Why are so many retail stores closing … and jobs being lost? This past year, retail shopping was up 3%. Online shopping increased by 17%. The media—as usual—is not telling you the truth. I own an ad agency (79 agency awards, international clients) and these media lies are so obvious. [...]
Unfair: MyPillow Direct Marketer Under Attack for Political Views [Video]
One of the most aggressive direct marketers using direct response TV is Mike Lindell of MyPillow. His 60 second to 30 minute infomercials have been highly successful. He makes 30,000 pillows a day, and has sold over 25 million pillows through direct response television. Like most marketers, he has developed [...]
Case Study of the Week: Health Alert
Dr. Bruce West jumped into the alternative health market long before alternative medicine turned into a national movement. It started [...]
Bookalogs: Direct Marketing with Extra Style [Video]
Consumer markets and B2B marketers use a little-known direct response tactic called a bookalog. This tool creates sales. It creates [...]
Comparative Advertising Works: 4 Reasons Why [Video]
When you are #2 or lower in your industry, comparative advertising can give you a big boost in response … [...]
Media Lie Exposed: Retail Shopping Up, Retail Stores Down–Why?
Why are so many retail stores closing … and jobs being lost? This past year, retail shopping was up 3%. [...]
Unfair: MyPillow Direct Marketer Under Attack for Political Views [Video]
One of the most aggressive direct marketers using direct response TV is Mike Lindell of MyPillow. His 60 second to [...]