17 Surprising Marketing Trends for Political Campaigns [video]
Over the last 30 years of watching the intersection of politics with advertising and marketing, one thing is clear: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the winners. They generate the most funds. They help transform politics. They create winning [...]
Web Tip: Building a Large Database for Profitable Groups
Are you efficiently building a database of prospects for your landing page or website? Are you capturing your visitors to turn them into buyers? Unfortunately, many marketers underutilize effective direct marketing principles to ensure prospects give their email address. The starting point is to have a powerful incentive on a [...]
Direct Copy Tip of the Week: A Secret Weapon to Skyrocket Your Credibility
One of the most powerful tools in your copy arsenal is a testimonial. People may scoff at them… they may pretend they don’t read them… but test results show prospects respond to testimonials. The fact is, people trust what others have to say about your product or service – not [...]
Testing Corner: Envelope Brainteaser
I created two direct marketing envelopes for a business-to-business client. Both envelopes had the same content inside. However, each one had different teaser copy on the outside. Both had the line “For Salon Owners Only.” And to show there was value inside, we placed a see-through window envelope with the [...]
Need $5 Million to $50 Million to Expand? Raising Capital under the Jobs Act
Many private companies could use $5-50 million to expand… and now can do so under the Jobs Act. I’ll be doing a new Jobs Act webinar on November 4th at 1:00 pm EST. You can register for JOBS Act: 12 Secrets to Raising Capital from Accredited Investors by sending me [...]
17 Surprising Marketing Trends for Political Campaigns [video]
Over the last 30 years of watching the intersection of politics with advertising and marketing, one thing is clear: Candidates [...]
Web Tip: Building a Large Database for Profitable Groups
Are you efficiently building a database of prospects for your landing page or website? Are you capturing your visitors to [...]
Direct Copy Tip of the Week: A Secret Weapon to Skyrocket Your Credibility
One of the most powerful tools in your copy arsenal is a testimonial. People may scoff at them… they may [...]
Testing Corner: Envelope Brainteaser
I created two direct marketing envelopes for a business-to-business client. Both envelopes had the same content inside. However, each one [...]
Need $5 Million to $50 Million to Expand? Raising Capital under the Jobs Act
Many private companies could use $5-50 million to expand… and now can do so under the Jobs Act. I’ll [...]