Remarketing and Retargeting: Are You Missing Out on Your Best Leads and Prospects?
I just saw the results... and remarketing and retargeting almost doubled the click through rates. Every marketer must do this on their landing page, website and facebook campaigns. Watch my video here about retargeting. It's about 3 minutes long. Interested? Email [email protected] or call me at 310-212-5727 so we can discuss your marketing challenge and how [...]
Are You Ready for the 4th Quarter? Christmas? And the January Effect?
As you plan your Christmas and 2016 marketing, are you confused about what media is best? See "Marketing Confusion," my 3 minute video brief. Many marketing directors or CEOs are so close and involved with a product that they end up making costly mistakes. Let me show you how to [...]
Picture Controversy: Why It Can Increase Response
Consider testing your direct mail package, email, banner ad, or landing page with a picture of your spokesperson. Controversial? Yes. But it’s been proven time and time again, that one of the little-known ways to increase response with consumers or business to business is to have a personality attached with [...]
Tim Cook: Anti-Marketer, Anti-Freedom Champion
Tim Cook, CEO of Apple, is again trying to destroy effective targeted marketing. He’s attacking Google, Facebook and Twitter. “Our privacy is being attacked on multiple fronts. I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built up their businesses by lulling [...]
Direct Mail Nightmare [video]
A certain percentage of direct mail is dumped. Often the problem is the carrier in a local area. Sometimes it’s at a postal facility. That’s why for our clients we monitor and track our mail for deliverability. Here is a disturbing news report this week you should see. Watch here.
Remarketing and Retargeting: Are You Missing Out on Your Best Leads and Prospects?
I just saw the results... and remarketing and retargeting almost doubled the click through rates. Every marketer must do this [...]
Are You Ready for the 4th Quarter? Christmas? And the January Effect?
As you plan your Christmas and 2016 marketing, are you confused about what media is best? See "Marketing Confusion," my [...]
Picture Controversy: Why It Can Increase Response
Consider testing your direct mail package, email, banner ad, or landing page with a picture of your spokesperson. Controversial? Yes. [...]
Tim Cook: Anti-Marketer, Anti-Freedom Champion
Tim Cook, CEO of Apple, is again trying to destroy effective targeted marketing. He’s attacking Google, Facebook and Twitter. “Our [...]
Direct Mail Nightmare [video]
A certain percentage of direct mail is dumped. Often the problem is the carrier in a local area. Sometimes it’s [...]