Common Direct Mail Blunder That Costs Response and Money [video]
In our past issues I have discussed how your return address can help or hurt your response. Many prospects will not even open your direct mail envelope if the return address gives them a clue regarding what you are going to say. And for your clients, it’s very important to [...]
The Greatest Loss of Online Sales [Video]
Do you know what it is? It’s your shopping cart. Here are a few things to remember: 1. 40% of online shoppers leave items in their cart to return to later, on a different device, or in a physical store. This percentage is even higher among millennials. 2. Don’t [...]
Marketing Successes
Interested in concise examples of outstanding marketing successes? I’ve recently added 5 case studies to my website. Read them here: “How Super Circuits – a B2B Catalog – Achieved Skyrocketing Sales, Profitability and New Customers” “Chevron: Content Marketing for Results – 6 Keys to Success” “CDMG Case Study: Midwest Center [...]
The U.S. Post Office – Dangers to Freedom?
The U.S. Postal Service could be secretly monitoring your mail. USPS processed 50,000 requests from law enforcement to monitor mail in 2013. This surveillance has no oversight. 20% of these requests were not properly approved - and another 13% were either unjustified or undocumented. “Monitoring mail” means intercepting it [...]
Is Your Advertising Suffering from This Deadly Mistake?
Beware of a common response vampire: the use of warm-up copy in your opening paragraphs. Nothing kills leads and sales faster. You find this in direct mail, email, landing pages, TV and radio commercials, and more. Warm-up copy is when you waste three or four paragraphs preparing for the meat [...]
Common Direct Mail Blunder That Costs Response and Money [video]
In our past issues I have discussed how your return address can help or hurt your response. Many prospects will [...]
The Greatest Loss of Online Sales [Video]
Do you know what it is? It’s your shopping cart. Here are a few things to remember: 1. 40% [...]
Marketing Successes
Interested in concise examples of outstanding marketing successes? I’ve recently added 5 case studies to my website. Read them here: [...]
The U.S. Post Office – Dangers to Freedom?
The U.S. Postal Service could be secretly monitoring your mail. USPS processed 50,000 requests from law enforcement to monitor [...]
Is Your Advertising Suffering from This Deadly Mistake?
Beware of a common response vampire: the use of warm-up copy in your opening paragraphs. Nothing kills leads and [...]