Web Response Secret: Landing Page vs. All-In-One Websites [video]
In recent issues, we’ve covered two of the seven major direct marketing website strategies. So far we’ve looked at the pitfalls of using your corporate website as a sales avenue and we outlined some critical strategies for paid search success. This week we’re going to look at a third strategy: [...]
Direct Response Copy Tip of the Week: Confront Your Prospect's Objections
Any product or service has weaknesses that prospects are concerned about. A major online and offline direct marketing copy technique is addressing these negatives...but not by glossing over them. Instead, much can be gained by confronting them and turning them into benefits. If you’re selling, for example, a health [...]
Testing Corner: Lower Price Point, Higher Profits?
Price testing is one of the most crucial tests to perform when analyzing your response rate. Price too high and it will scare your customers away; price too low and you don’t make a profit. Often it can be tricky. What you think might be an accurate price point [...]
Spend More, Make More. Cut Costs, Lower Income
Company presidents and marketing directors often make a costly blunder. Instead of looking at the cost per lead and the cost per sale, they look at what the overall marketing costs are. This can be said in regards to the creation of a conversion series, email, banner ads and retargeting, [...]
Little-Known Personalization Direct Mail Rules
Personalizing direct mail or email can increase your response... especially to your leads and/or clients. But many times marketers make major blunders. Here are 3 rules to live by when using personalization: 1. Overpersonalization. Don’t over personalize. Depending on the data you have about your client or prospect, it is [...]
Web Response Secret: Landing Page vs. All-In-One Websites [video]
In recent issues, we’ve covered two of the seven major direct marketing website strategies. So far we’ve looked at the [...]
Direct Response Copy Tip of the Week: Confront Your Prospect's Objections
Any product or service has weaknesses that prospects are concerned about. A major online and offline direct marketing copy [...]
Testing Corner: Lower Price Point, Higher Profits?
Price testing is one of the most crucial tests to perform when analyzing your response rate. Price too high [...]
Spend More, Make More. Cut Costs, Lower Income
Company presidents and marketing directors often make a costly blunder. Instead of looking at the cost per lead and the [...]
Little-Known Personalization Direct Mail Rules
Personalizing direct mail or email can increase your response... especially to your leads and/or clients. But many times marketers make [...]