Direct Mail/Email Tip: Use Superscripts to Superpower Your Response
One of the most powerful boosters of response in an email or direct mail letter is the superscript. Simply put, a superscript is placement of powerful direct response copy in the area above the salutation. It’s an incredible way to hook the reader and create a compelling interest to read [...]
Testing Corner: Warning, Not Testing May Lead to a Costly Campaign
In marketing to pastors of churches, remember that they are among the most skeptical audience you can mail to. Furthermore, they have really tough gatekeepers. As with business-to-business marketing where you have to get by an assistant, with pastors you have to get by a church assistant. For a direct [...]
Direct Response Copy Tip of the Week: Small Copy Changes Make a Big Change in Response [Video Brief]
In writing your sales copy, it’s very important that your copy be in an active voice. Isolate all the phrases telling what you will do for the prospect, and then make sure to revise your passive voice to an active voice. How to use an active voice: In other [...]
Overcoming the Landing Page Credibility Gap
Did you know that over 70% of your customers and prospects who visit your landing page are skeptical about whether you’re telling them the truth, as well as whether your product or service is what you say it is? Questioning Your Site Once visitors are confident they are on [...]
Using the Power of Direct Mail to Fundraise in an Online World
Direct mail fundraising is experiencing a new boom. If you are involved in fundraising - or even direct mail for a for-profit company - read this carefully. You see, direct mail is still a powerhouse in generating funds for non-profit, Christian and political organizations. Why? Because of new changes in direct [...]
Direct Mail/Email Tip: Use Superscripts to Superpower Your Response
One of the most powerful boosters of response in an email or direct mail letter is the superscript. Simply put, [...]
Testing Corner: Warning, Not Testing May Lead to a Costly Campaign
In marketing to pastors of churches, remember that they are among the most skeptical audience you can mail to. Furthermore, [...]
Direct Response Copy Tip of the Week: Small Copy Changes Make a Big Change in Response [Video Brief]
In writing your sales copy, it’s very important that your copy be in an active voice. Isolate all the [...]
Overcoming the Landing Page Credibility Gap
Did you know that over 70% of your customers and prospects who visit your landing page are skeptical about [...]
Using the Power of Direct Mail to Fundraise in an Online World
Direct mail fundraising is experiencing a new boom. If you are involved in fundraising - or even direct mail for a [...]