A Cure to FDD…Facebook Deficit Disorder
Many marketers are suffering from what I call FDD...Facebook Deficit Disorder. It causes reverse marketing bleeding....lost leads and sales because you're not doing it right. Most marketers will increase their ROI with a careful direct marketing campaign using Facebook. I'm now including Facebook ads (especially adding custom lists to contacts' [...]
How One Marketing Campaign Shot Sales Up 533% – 3 Powerful Secrets You Can Use
If your marketing results are flat or declining, here is an important lesson from one marketer of seminars. FamilyLife is a nonprofit Christian organization dedicated to providing married couples and parents with tools to improve their marriages and home life. This is done through conferences, seminars, online resources and more. [...]
Testing Corner: Guess the Winner
We recently did a JOBS ACT direct mail campaign to accredited investors. And we tested two envelopes" 1. "How to generate monthly income with greater protection for your money" This little-known alternative investment can.... Bring you potential returns of 7% to 10% every year.... Give your money a double layer [...]
Testing Corner: Guess the Winner
We recently did a JOBS ACT direct mail campaign to accredited investors. And we tested two envelopes” 1. “How to generate monthly income with greater protection for your money” This little-known alternative investment can…. Bring you potential returns of 7% to 10% every year…. Give your money a double layer [...]
Direct Response Copy Tip of the Week: Little-Known First Paragraph Secrets
The first paragraph of your letter, email, website, brochure or other DR piece is one of the most critical elements of your campaign. Grab your reader’s attention immediately. In one or two lines you must create suspense or drama or introduce something unexpected. More importantly, it must persuade your [...]
A Cure to FDD…Facebook Deficit Disorder
Many marketers are suffering from what I call FDD...Facebook Deficit Disorder. It causes reverse marketing bleeding....lost leads and sales because [...]
How One Marketing Campaign Shot Sales Up 533% – 3 Powerful Secrets You Can Use
If your marketing results are flat or declining, here is an important lesson from one marketer of seminars. FamilyLife is [...]
Testing Corner: Guess the Winner
We recently did a JOBS ACT direct mail campaign to accredited investors. And we tested two envelopes" 1. "How to [...]
Testing Corner: Guess the Winner
We recently did a JOBS ACT direct mail campaign to accredited investors. And we tested two envelopes” 1. “How to [...]
Direct Response Copy Tip of the Week: Little-Known First Paragraph Secrets
The first paragraph of your letter, email, website, brochure or other DR piece is one of the most critical [...]