Copy Tip: Energizing Verbs for Maximum Punch!
When crafting your direct response copy, you always want your copy to be dynamic, exciting and alive. One of the best ways to do this is with active, descriptive verbs. Take a look at the following two sentences. Which do you think brings more vibrancy? The chief engineer made [...]
Testing Corner: To Price or Not to Price?
You’ve got a great product or service at a great price. Half of your creative team wants to place the price prominently on your webpage and the other wants to bury it further in the page. Decisions, decisions. The “show the price” group argues that placing the price prominently [...]
The Commercial before the Video
One of the growing media used to target a specific audience is the commercial used before you watch a video. For example, Google TrueView places the advertising spots in the pre-roll before a YouTube video. You can target your audience with a growing set of variables. I’ve created over 400 videos and [...]
18 Amazing New Marketing and Advertising Trends for 2016 – for Business Owners and Marketing Directors Only
Are you on top of all the new marketing strategies and techniques? If you want to: Dramatically boost your sales and profits See your client/customer base soar Then watch my webinar on November 4th at 10:00 am PST. For DMU subscribers, it’s free. See here for full details. You can [...]
The Death of Direct Mail? Or…
That’s the title of my most popular article this year. You can see it here. But you should listen to the same topic as I address “Is direct mail dead?” in my radio interview... click here to listen.
Copy Tip: Energizing Verbs for Maximum Punch!
When crafting your direct response copy, you always want your copy to be dynamic, exciting and alive. One of [...]
Testing Corner: To Price or Not to Price?
You’ve got a great product or service at a great price. Half of your creative team wants to place [...]
The Commercial before the Video
One of the growing media used to target a specific audience is the commercial used before you watch a [...]
18 Amazing New Marketing and Advertising Trends for 2016 – for Business Owners and Marketing Directors Only
Are you on top of all the new marketing strategies and techniques? If you want to: Dramatically boost your sales [...]
The Death of Direct Mail? Or…
That’s the title of my most popular article this year. You can see it here. But you should listen [...]