Direct Marketing Copy Tip of the Week: Avoiding a Common Response Depressant
Many direct marketers depress results by not creating powerful online or hard-copy Positive Acceptance Statements on their order forms or shopping cart. Get your prospects to say YES! A Positive Acceptance Statement on your order form could prevent your marketing campaign from falling short of its deserved response. [...]
Direct Mail Blunder: What Your Letter Can't Be Without
If you've been doing direct marketing for any length of time, you know that a powerful P.S. can dramatically increase direct mail response. And everyone who knows direct marketing rules agrees. But most experts do a P.S. wrong. Tips to fail proof your P.S. The mail blunder many marketers make [...]
The #1 integrated marketing breakthrough of 2015. How multi-channels integrated marketing that can triple your response
Over the last 2 years, integrated direct response advertising has meant many things. Sometimes it's the integration of TV, banner ads, remarketing and landing pages. Or it might be direct mail, landing pages, banner ads and remarketing. Integrated marketing increases response in a dramatic way. If you're using direct mail [...]
Leveraging database marketing to increase profits & sales-Blue Shield & Metagenics Team up
Database marketing is powerful... Blue Cross of California has a massive database of people interested in their health. Metagenics is a marketer of high quality nutritional supplements. Merging the two assets into a marketing campaign was smart for both [...]
Direct mail blunder that kills response [Video Briefing]
In direct mail, the return address is one of the five things a prospect will look at on an envelope. For all 5, see my video briefing here] They want to know who sent your letter as they determine if it's in their self interest to open the envelope immediately, open [...]
Direct Marketing Copy Tip of the Week: Avoiding a Common Response Depressant
Many direct marketers depress results by not creating powerful online or hard-copy Positive Acceptance Statements on their order forms or [...]
Direct Mail Blunder: What Your Letter Can't Be Without
If you've been doing direct marketing for any length of time, you know that a powerful P.S. can dramatically increase [...]
The #1 integrated marketing breakthrough of 2015. How multi-channels integrated marketing that can triple your response
Over the last 2 years, integrated direct response advertising has meant many things. Sometimes it's the integration of TV, banner [...]
Leveraging database marketing to increase profits & sales-Blue Shield & Metagenics Team up
Database marketing is powerful... Blue Cross of California has [...]
Direct mail blunder that kills response [Video Briefing]
In direct mail, the return address is one of the five things a prospect will look at on an envelope. [...]