CDMG Case Study: Variel AromaSpa
Illustrative video causes prospects to convert on high-dollar item Marketing Challenge CDMG’s launch of AromaSpa to a national audience helped increase sales 100% over previous efforts. Variel Health International® wanted to introduce their new AromaSpa portable aromatic steam capsule to a national audience. However, this unusual B2C aroma [...]
CDMG Case Study: South American Gold Corp. & Explore Colombia
Attention-getting 3-D mailer receives 48.9% response CDMG developed a 3-D package that effectively met 3 main objectives—grabbing attention, overcoming objections and generating interest. This helped attract more than enough attendees to make the conference successful. Marketing Challenge South American Gold Corp. (SAGD) had just begun a new mining [...]
Marketing Secret on overcoming objections: "Hot News" igniting Response and Profitability
Marketing can be hard. Especially if it's business-to-business marketing, asking people for money and time commitment. That's what faces conference and seminar marketers all the time. That's why when moneylaundering.com asked us to help them promote their conference, it required a powerful marketing campaign to overcome objections of time and [...]
Marketing Turnaround: Repositioning an existing product and taking it to a higher level of profitability and growth
The dirty little secret of TheStreet.com... TheStreet.com Needed A Product Relaunch: So CDMG took an existing product to a higher level of profitability and growth. TheStreet.com is an investment website. TheStreet.com saw existing ad revenue drop when the market dropped. Craig Huey and the CDMG team were asked to [...]
Testing Corner: Small Changes Equal BIG Results
I often find that just one small word change to your copy has the potential to make a big difference in response. Here is a test for an online publisher: two almost-identical sentences located near the order button (continue reading) were tested to see which would better impact the conversion [...]
CDMG Case Study: Variel AromaSpa
Illustrative video causes prospects to convert on high-dollar item Marketing Challenge CDMG’s launch of AromaSpa to a national audience [...]
CDMG Case Study: South American Gold Corp. & Explore Colombia
Attention-getting 3-D mailer receives 48.9% response CDMG developed a 3-D package that effectively met 3 main objectives—grabbing attention, overcoming [...]
Marketing Secret on overcoming objections: "Hot News" igniting Response and Profitability
Marketing can be hard. Especially if it's business-to-business marketing, asking people for money and time commitment. That's what faces conference [...]
Marketing Turnaround: Repositioning an existing product and taking it to a higher level of profitability and growth
The dirty little secret of TheStreet.com... TheStreet.com Needed A Product Relaunch: So CDMG took an existing product to a [...]
Testing Corner: Small Changes Equal BIG Results
I often find that just one small word change to your copy has the potential to make a big difference [...]