The Value of Dynamic Links to Increase Response
1. The open rate for the first month of new people signed up to an email list is 24% and the click-thru rate almost 5%. That decreases to 19%/4% in the second month, 16%/3% in the third month, and 14%/2.5% in the fourth. Funny that in the fifth month, it [...]
Making Direct Mail Outperform Online Marketing: 7 Keys to Success
Direct mail in an online world can be a key to your growth and profitability. Consumers or B to B marketers profitably use direct mail magalogs which are infomercials in print. Or bookalogs, direct mails overlooked response kicker. Or 3-D, the biggest response generators (see below). Or a newsalog, [...]
Remarketing and Retargeting: Are you missing out on your best leads and prospects?
I just saw the email results... and remarketing and retargeting almost doubled the click through rates. Every marketer needs to refine and improve. Watch my video here about retargeting it's about 3 minutes long. Interested? Email [email protected] or call me at 310-212-5727 so we can discuss your marketing challenge [...]
The Buzz: Native Advertising… or Content Marketing
7 Key Rules for Creating a Winner In marketing circles you'll keep hearing about "content marketing." And you'll hear about "native advertising." What's the difference between "content marketing" and "native advertising"? When you create native advertising, it's hosted on an independent website or publication or both. For example, I just [...]
Direct Marketing Copy Tip of the Week: Information Before Entertainment Can Lead to a Better Response
Online and offline direct response copy must be relevant. Here are several things to think about when creating your direct response copy. Your prospects aren't looking for hype...they are looking for answers to the problems that keep them up at night. What are their biggest fears, frustrations, headaches, obstacles? How [...]
The Value of Dynamic Links to Increase Response
1. The open rate for the first month of new people signed up to an email list is 24% and [...]
Making Direct Mail Outperform Online Marketing: 7 Keys to Success
Direct mail in an online world can be a key to your growth and profitability. Consumers or B to [...]
Remarketing and Retargeting: Are you missing out on your best leads and prospects?
I just saw the email results... and remarketing and retargeting almost doubled the click through rates. Every marketer needs to [...]
The Buzz: Native Advertising… or Content Marketing
7 Key Rules for Creating a Winner In marketing circles you'll keep hearing about "content marketing." And you'll hear about [...]
Direct Marketing Copy Tip of the Week: Information Before Entertainment Can Lead to a Better Response
Online and offline direct response copy must be relevant. Here are several things to think about when creating your direct [...]