Amazon Dominance
Amazon dominates the world of online retailing. A study shows that 44% of online shoppers go directly to Amazon to search for a product, bypassing all other online retailers and search engines. 34% will use search engines – like Google, Bing and Yahoo – to search for a product [...]
Direct Mail Production Disasters
Only a few know how to do direct mail right. You see it every day. Disastrous results with the wrong copy, strategy, format, art, lists, offer and tactics… plus more. For example, there are common problems even in delivery of the direct mail to a printer. That’s why my [...]
GOP Social Media Stats
The third GOP debate had 14 million viewers, which is ten million less than the first two debates. Two factors: the World Series was playing at the same time, and it wasn’t available for online streaming. It also didn’t do as well on social media, with only 1.8 million tweets [...]
Lead Generation and Conversion Secrets for the Super Wealthy: 9 Key Steps for Successful Marketing to America’s Top Income
Lead generation and conversion of the ultra-wealthy - often classified as the Accredited Investor - has significant differences than traditional business-to-business or general consumer lead generation marketing. That’s because the “Accredited Investor” requires some important and unique marketing advertising tactics and strategies. An Accredited Investor is defined as any [...]
A Little-Known Secret to Boosting Response Rates
It’s not commonly known, but great photography can boost your response. Here’s a question I hear all the time in my seminars and bootcamps: What exactly is great direct response photography? The answer is simple: Great direct response photographs are pictures that enhance and complement your copy without distracting. [...]
Amazon Dominance
Amazon dominates the world of online retailing. A study shows that 44% of online shoppers go directly to Amazon [...]
Direct Mail Production Disasters
Only a few know how to do direct mail right. You see it every day. Disastrous results with the [...]
GOP Social Media Stats
The third GOP debate had 14 million viewers, which is ten million less than the first two debates. Two factors: [...]
Lead Generation and Conversion Secrets for the Super Wealthy: 9 Key Steps for Successful Marketing to America’s Top Income
Lead generation and conversion of the ultra-wealthy - often classified as the Accredited Investor - has significant differences than [...]
A Little-Known Secret to Boosting Response Rates
It’s not commonly known, but great photography can boost your response. Here’s a question I hear all the time [...]