Surprise: Who Shops Online? [Amazing Chart]
I often hear clients and prospects think certain age groups are poor prospects to buy online - especially seniors. Not true. But it is true some age groups are better online buyers. It's estimated over 80% of the U.S. population age 15 and above has completed an online purchase. Look [...]
How You Can Diminish the Fear of a Direct Mail Campaign that Doesn't Work: How Zacks Avoided Costly Blunders to Achieve a Profitable Campaign
Direct mail can produce your highest response at lowest cost per lead or sales. And direct mail is also among the most costly media sources. So what can you do to reduce your risk and make sure you have a success? Let me give you examples from Zacks Money Management. Zacks [...]
Warning: How "Web Techies" Kill Your Sales: 3 Sales Killers [video briefs]
It’s imperative that you avoid distractions on your marketing landing page. The entire purpose of a direct marketing landing page is to generate leads or sales. But too often “web techies” get in the way. Here are three common sales killers from the “web techies.” Sales killer #1 – [...]
Direct Response Copy Tip of the Week: The Power of Caring
It is crucial that you are constantly clued into what your customers' and prospects' needs are. In writing copy, really care about your prospect. There is power in caring for each prospect as an individual. Make the copy exciting and interesting for your reader. And understand that what might [...]
Testing Corner: Envelope Strategies Your Direct Mail Campaign Can't Be Without
I created two direct marketing envelopes for a business-to-business client. Both envelopes had the same content inside. However, each one had different teaser copy on the outside. Both envelopes had a “Special Report” enclosed to create value inside. Test: Envelope A read “Programmer Alert" in larger red font. Underneath in [...]
Surprise: Who Shops Online? [Amazing Chart]
I often hear clients and prospects think certain age groups are poor prospects to buy online - especially seniors. Not [...]
How You Can Diminish the Fear of a Direct Mail Campaign that Doesn't Work: How Zacks Avoided Costly Blunders to Achieve a Profitable Campaign
Direct mail can produce your highest response at lowest cost per lead or sales. And direct mail is also among [...]
Warning: How "Web Techies" Kill Your Sales: 3 Sales Killers [video briefs]
It’s imperative that you avoid distractions on your marketing landing page. The entire purpose of a direct marketing landing [...]
Direct Response Copy Tip of the Week: The Power of Caring
It is crucial that you are constantly clued into what your customers' and prospects' needs are. In writing copy, [...]
Testing Corner: Envelope Strategies Your Direct Mail Campaign Can't Be Without
I created two direct marketing envelopes for a business-to-business client. Both envelopes had the same content inside. However, each [...]