Mailings: How Often Is Too Often?
Recently, I received a letter from a Direct Marketing Update reader regarding mailing frequency. Take a look: “Hi Craig, “I enjoy your newsletter. We are trying to set up a frequency test for our direct mail program and I was wondering if you had any best practices you could [...]
Make Your Website Christmas-Ready
Web shopping doesn't end after Cyber Monday, of course, so it's critical to have your website ready for the whole season. Most customers want to clearly see 5 things on your website: Free shipping, plenty of product details, easy return policy, prepaid shipping for returns and multiple product images. [...]
How to Increase Your Income with Hardly Any Cost
Now’s the time to turn your postal or email mailing list into a consistent and highly profitable income source. Since 1972, Craig Huey and his staff at InfoMat have helped marketers make their lists generate list rental income. In fact, it’s not uncommon to double or triple your income [...]
2015 Christmas Season: 15 Must-See Tips
It’s time to gear up for the 2015 Christmas season. Sales are expected to grow 5.7% in 2015. In other words, consumers will spend approximately $965 billion on Christmas shopping this year. Here’s the breakdown: Thanksgiving Day - $1.33 billion Black Friday - $2.40 billion Cyber Monday - $2.68 billion Holiday [...]
Direct Response Copy Tip of the Week: Strengthen Your Direct Response Copy Using Power Words
Let’s talk about “power words.” This is one of my favorite elements of direct response copy writing because these are the encouraging words that make your prospects take action. Influencing your prospects to take action Do you ever hear an advertisement on the radio or TV or read something in [...]
Mailings: How Often Is Too Often?
Recently, I received a letter from a Direct Marketing Update reader regarding mailing frequency. Take a look: “Hi Craig, [...]
Make Your Website Christmas-Ready
Web shopping doesn't end after Cyber Monday, of course, so it's critical to have your website ready for the [...]
How to Increase Your Income with Hardly Any Cost
Now’s the time to turn your postal or email mailing list into a consistent and highly profitable income source. [...]
2015 Christmas Season: 15 Must-See Tips
It’s time to gear up for the 2015 Christmas season. Sales are expected to grow 5.7% in 2015. In other [...]
Direct Response Copy Tip of the Week: Strengthen Your Direct Response Copy Using Power Words
Let’s talk about “power words.” This is one of my favorite elements of direct response copy writing because these are [...]