Testing Corner: Surprising Results Show the Power of Testing
Testing is vital for email, banner ads, TV… every direct marketing campaign. If you can’t test it, don’t do it! Let’s look at the test results for a magalog – a direct mail piece that looks, feels and reads like a magazine. But it’s not. It’s a sales piece – [...]
Your Invitation to Join Me at FreedomFest [video]
If you like to mingle with and hear from top business leaders/strategists, politicians and economists, you need to join me at this year's FreedomFest - July 8 to 11 in Las Vegas. I'll be speaking about 12 Amazing New Marketing Trends & Breakthrough to Grow or Launch a Product or [...]
New: Integrated Marketing on Steroids
You can now increase your marketing response ad profits like never before: Let’s say you have 100,000 prospects. Send them a direct mail piece Send the same people an email Send Facebook newsfeed ads/posts to the same people Send banner ads to the same people This integrated marketing to the [...]
Supercharging Your Direct Mail Response – The Power of Handwriting
Handwriting in a direct mail piece is the ultimate personalization. And handwriting of direct mail has been around for a long time. It usually increases response...sometimes dramatically. And now the technology has come along making it possible for practically any marketer to economically use handwriting in a direct mail campaign. [...]
The Presidential Race: A Twitter Battle
How fast did Barack Obama pick up twitter followers? At a rate of 3,314 per minute. As for a celebrity or household brand, it often takes months if not years to reach the milestone of 1 million followers. I haven't come close yet with my two Twitter accounts (Election Forum [...]
Testing Corner: Surprising Results Show the Power of Testing
Testing is vital for email, banner ads, TV… every direct marketing campaign. If you can’t test it, don’t do it! [...]
Your Invitation to Join Me at FreedomFest [video]
If you like to mingle with and hear from top business leaders/strategists, politicians and economists, you need to join me [...]
New: Integrated Marketing on Steroids
You can now increase your marketing response ad profits like never before: Let’s say you have 100,000 prospects. Send them [...]
Supercharging Your Direct Mail Response – The Power of Handwriting
Handwriting in a direct mail piece is the ultimate personalization. And handwriting of direct mail has been around for a [...]
The Presidential Race: A Twitter Battle
How fast did Barack Obama pick up twitter followers? At a rate of 3,314 per minute. As for a celebrity [...]