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Blog2025-03-18T13:51:10-06:00
1105, 2015

CDMG Case Study: Colorado River Adventures

By |May 11, 2015|Advertising & Marketing, Successful Marketing Campaigns, Test Results|

Integrated Magalog and Internet Landing Page skyrocket lead generation for a resort destination The Marketing Challenge Colorado River Adventures is a members-only vacation destination designed for RV enthusiasts. Located in the Southwest United States, it boasts 7 resorts in California, Arizona and Mexico. The company had been sending out lead-generation [...]

1105, 2015

CDMG Case Study: Research Solutions, Inc. (RSSS)

By |May 11, 2015|Advertising & Marketing, Successful Marketing Campaigns|

3-D direct mail piece attracts 14.56% response from skeptical investment crowd The Marketing Challenge Research Solutions (OTCBB: RSSS) is a California company with a data-mining technology that provides must-have research to pharmaceutical and technology companies. The company had a compelling story to share with investors, fi nancial advisors and investment [...]

1105, 2015

CDMG Case Study: Stock Pickers Digest

By |May 11, 2015|Advertising & Marketing, Successful Marketing Campaigns|

Direct marketing website lights fire under skeptical Canadian investors The Marketing Challenge Stock Pickers Digest is an investment newsletter for Canadians that targets subscribers age 50 and above. The objective was to increase the newsletter’s subscriber base through the Internet—not an easy task in the crowded and competitive Canadian investment [...]

805, 2015

CDMG Case Study: IPRO Tech, Inc.

By |May 8, 2015|Advertising & Marketing, Successful Marketing Campaigns|

3-D lead-generation campaign pays for itself nearly 4 times over Marketing Challenge IPRO Tech, Inc. is the creator of the breakthrough litigation discovery software tools eCapture and eReview. These tools are designed to help corporate lawyers dramatically reduce the time and expense required to sort, tag and redact electronic documents [...]

805, 2015

CDMG Case Study: Miller Energy Resources, Inc. (MILL)

By |May 8, 2015|Advertising & Marketing, Successful Marketing Campaigns|

High-impact 3-D mailer introduces thousands of investors to little-known company 14.67% Response: Impactful creative brings top investment newsletter writers and institutional investors thousands of miles to discover company opportunity Marketing Challenge Miller Energy Resources (MILL) was an unknown energy producer with operations centered in Tennessee. However, a masterful $4.5 million [...]

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